What is Digital Marketing Automation?

Have you ever heard about Digital Marketing Automation? Surely it seems a distant term and you probably don’t need to know, but if you are a fan of the Inbound methodology, you are most likely to use this tool day after day, to carry out multiple successful marketing campaigns, and generate the desired sales.

74% of companies that use Digital Marketing Automation confess that this powerful tool helps them optimize time.

How does Digital Marketing Automation start?

Digital Marketing Automation starts from the moment when we attract traffic, until we generate the desired conversions with the new leads that we capture through the Internet and other media and channels.

The potential of this tool is that once this “machine” is configured, there is no need for human intervention during the conversion process, because all emails, notifications and actions, are automatically executed with automation software.

This way, we can also focus our efforts on attracting new customers that will feed the “machine”.

Why should we bet on Digital Marketing Automation?

Digital Marketing Automation saves us a lot of time, but above all, it allows us to do more customized marketing and, therefore, more effective.

According to Adestra, 74% of companies that use Digital Marketing Automation for their strategies and campaigns, confess that the main advantage of this powerful tool is the ability to optimize time.

The use of Digital Marketing Automation makes the processes that otherwise would have been done manually, are much more efficient and controlled over time, and also be able to perform some cascading processes that would be impossible to perform manually.

This means that using specific software, you can perform all actions that your company contemplates within the set of sales in a systematic way, improving the processes and effectiveness of each activity.

Advantages of Digital Marketing Automation

We have 5 important advantages that will provide you with the quality and security you need to run your Inbound Campaigns successfully.

Enrich the sales process

This is the number one benefit, because for you, the sales process can probably become cumbersome and annoying. However, through Digital Marketing Automation, you can acquire more detailed information about your leads and potential clients, to create a space for communication with them, where you can attend them directly.

This type of tools allows you to establish a nutrition of leads, where, for example, once the lead subscribes to the newsletter, you can send customized messages automatically, and then begin to initiate the dialogue to connect with your audience without delays.

On the other hand, you can compose the Lead Scoring or the Leads Qualification where you evaluate at what stage of the Sales Funnel the lead is located, so that you can be with the user until the whole process is completed and the sale is finished.

Segment the target customer

Yes, as we explained in benefit number 1, Digital Marketing Automation helps you solve the constant intrigue about your target audience. So, when revealing the mystery, you can know what stage it is in, and how you route it to the end point so that it approaches you, knows you and decides to make the purchase.

It is not necessary to manually separate each lead that arrives, because through the automation software you receive the essential data to automatically classify and segment each user. Also, you prepare those who are not yet ready to make a decision, and who need more time to meet you.

Without a doubt, you have the advantage of falling in love and loyalty with each campaign, strategy and content.

Reduce costs

This is the most dreamed phrase by any marketer! Because we are going to be honest, we know that in marketing any mistake costs very expensive, that’s why Digital Marketing Automation helps you reduce the margin of error to the maximum and with this the expenses that entails.

Nucleus Research indicates that Marketing Automation can lead to a 14.5% increase in sales production, and reduce up to 12.2% in overhead of other marketing processes.

Digital Marketing Automation is an excellent solution!

In short, you can improve each of the processes that are carried out in each of your departments with Marketing Automation.

This is why this type of tools can make your life much easier in terms of working on strategies and meeting the objectives.

Also, it’s good to keep in mind that with Marketing Automation, you can rate new and better leads for your brand.

Are you ready for Marketing Automation? Learn more about everything you can do for your company or venture.

As a Performance Agency, we work to take your brand to the next level. Contact us!

16 Jan 202020 Jan 2020

Stay updated! These are the Digital Marketing Trends of 2020

A few days ago not only did we begin a New Year but also a new decade, which is why being aware of the digital marketing trends for 2020 is essential in order to be able to implement them as soon as possible.

What will be the digital marketing trends 2020?

This year we´ll be seeing great changes in the digital era, but pillars such as personalization, chatbots, automation, social listening, campaign measurement, and voice searches are going to be some of the main trends.

Digital Marketing Trends 2020

And without further ado, we present some of the most outstanding digital marketing trends for this coming year.

1. Customization

This was one of the main trends of 2019 and ones that will keep being important in 2020. Implementing hyper-personalization processes creates a positive and measurable impact on customer loyalty and satisfaction.

Personalization is among the opportunities identified as most attractive for different entities and because of person-centered data marketing, it remains crucial. Thus, proposing a hyper-personalized relationship will be the main marketing trend in 2020!

In addition, according to the Interactive Advertising Bureau (IAB), for 83% of marketing professionals, creating personalized content is one of the biggest challenges.

2. Chatbots

We have mentioned them in previous articles, but their relevance continues to grow over time, and as digital marketing trends 2020 they are an essential tool in customer service.

Chatbots, those chat boxes that usually appear on the lower right side of the web pages, is an easy and economical way to communicate with clients and potential clients without human intervention.

Not only do they allow brands to clarify doubts or take visitors to specific pages, but they also capture customer data at any given time. When responding in real-time, we avoid losing the interest of those who visit our site.

Yalo Chat, through the WhatsApp Business Bot that they manage, is a great example. Brands manage to communicate with the user, recognize their needs and offer a personalized and instant solution. If we consider the long waits we would have to endure in order to be attended by a real person, this surely cuts out all that waiting time.

The weak side of this software is that given that it depends on artificial intelligence, you have to take some time to “train” it in order for it to be really useful to web users. Once we do this, human intervention is greatly reduced.

3. Marketing Automation

It is time to reduce the use of human resources in processes to minimize execution time and the number of errors. That’s why some big 2020 marketing trends include more and more automation tools through Machine Learning and Artificial Intelligence.

All of this results in you being able to spend more time in designing strategies and new opportunities instead of the execution of processes that can be automated with a couple of clicks.

There are many platforms in the market that can help you with these tasks, but here we present the 6 best Marketing Automation Softwares.

4. Social Listening

Although many people do not give it the greatest relevance, it is important that in Digital Marketing in 2020 we begin to listen to the health of our brand and to detect those niches where users who interact with us are located. As we mentioned in previous articles:

Social Listening is used to analyze the content we publish and to help us improve our strategy. This is the key to achieving good engagement through the analysis of comments, conversations, opinions, preferences and user data. The real goal that we must achieve with Social Listening Marketing is being able to measure the performance of a brand, product or organization.

It is paramount to know everything that is happening with our brand and to be aware of alerts at times of crisis, but analyzing how people feel about your brand is also very important, and we are often not aware of it as part of the 2020 marketing trends.

In 2020, Social Listening will also be your best ally to know who are the main ambassadors of your brand and in which niches they talk about it. Do you want to learn about this and more?

When doing Social Listening we use our favorite tool: Karma Pulse. You can learn more about it and how to do Social Listening with it.

5. Voice Search

Guaranteed: most brands are not ready to explore advertising on smart speakers. But as they grow, they should explore how to optimize their content for voice searches.

According to Google, 20 percent of all Google searches occur through voice. And according to Thrive Analytics, you can say that 71 percent of mobile users between 18 and 29 use their smart assistants.

We all know Echo, Siri or Alexa; they are users´ allies when it comes to searching by voice commands, so as part of the 2020 marketing trends, we need to start optimizing our content for these searches.

6. Measurement of On and Offline Campaigns

In the past, we were content knowing that we were making noise in different types of media, but just as social networks, your offline campaigns are also measurable.

This is why Digital Marketing in 2020 highlights the measurement of omnichannel strategies, which is possible if you have the right tools. And it is with this that you can know how much you invest in which channel and the return that this offers you.

We use Decidata, a technology company for media and marketing. It was founded two years ago and it develops technological solutions for brands and marketing agencies. It allows synchronizing television advertising with digital and launch targeted campaigns towards specific segments of the population.

7. Increasingly Automated Campaigns

Before creating campaigns on Google and Facebook, we had to have great knowledge and long implementation processes. Today they have become automated processes and this trend is just going to keep growing.

This is why you need to invest more time in the strategy and know the audience you want to reach. This must be a priority for your strategist!

And as the trend of increasingly optimized and personalized campaigns grows, we have a tool that can help as part of our 2020 marketing trends.

Adex AI is the creator of an automated model of artificial intelligence and machine learning for digital campaigns. Save time and money satisfying your customers at the lowest cost!

With this tool, you can not only create predictive campaigns but also optimize the ones you already have. This will allow you to better invest your budget and get improved results.

Campaign Grader: A tool created in LDM to improve your campaigns

In the Digital Age, we try to position our brand on all possible platforms, but we know that the master and lord when it comes to searches is Google.

And it is proven that for every dollar invested in Google Campaigns efficiently, the ROI is double in average companies. That is why doing a good job becomes imperative and optimizing AdWords campaigns is paramount.

Our new platform to optimize AdWords campaigns generates a report with recommendations on the performance of your campaigns with which you can detect opportunities and deficiencies that you would not normally get at first glance. This is all so you can make these improvements and maximize your results.

Give it a try!

New decade, new Digital Marketing strategies

We hope that the good vibe of 2020 allows you to succeed and we want to support you with a series of tips:

It is essential to start obtaining leads from potential customers, so make sure that visits to your website become leads.
Analyze and duplicate the marketing channels that work best for your business.
Everything must be measurable to improve, so knowing the ROI of all your investments is indispensable.
Homogenize all the contact channels of the company, so that they share the same strategy and your customers can move from one channel to another.

The Latam Digital Marketing family will continue working to achieve new achievements in 2020. And you, are you ready?

And because the only way to change the future is to create it … Are you ready to take your strategy to the next level?

We are the # 1 Performance Marketing Agency in LATAM.

08 Jul 201909 Jul 2019

The Region’s Most Important Artificial Intelligence Event of the Year is Here!

Next Thursday, July 11, LDM will host the most exclusive event of AI and Machine Learning of the region. That’s why the most important startups and companies were invited to present the digital transformation of the new era alongside Latam Digital Marketing.

During this session, there will be up to 50 well-known companies that support the successful economies of our region and they will be participating in an information session that aims to accelerate digital processes and access to the Artificial Intelligence era in an efficient and expedite way.

Even though this is an exclusive event, if you are interested in AI and other related topics, you can register in our form below to receive all the highlights of this internationally recognized event. You won’t want to miss this!

Register here!

This is an AI event organized by Latam Digital Marketing in partnership with Tony Rallo. Tony is the co-founder of Kio Networks, the first Mexican unicorn, and the leader of one of the most active investment funds for the development of AI startups in Mexico and Silicon Valley.

Therefore, the CEO’s and founders of some of the most important AI and Machine Learning companies will be sharing technologies applied to digital performance. These are some of the companies that will be attending:

Through its Machine Learning models, Adext runs thousands of simulations to discover the best-performing audience and automatically updates your ad’s budget with amazing results from 30% up to 500% uplift, so you’ll no longer waste money in learnings.

Currently, Adext AI’s main platform is in Open Beta, and won’t charge any fees for its use. Adext does not collect any of your advertising spend.

You’ll pay for your campaigns directly on the advertising account of the platform you’ve connected to Adext AI (e.g. Google or Facebook).

The budget you’ve selected in Adext AI will be intelligently managed and paid for in your advertising account through the payment method you previously defined in that platform.

Thanks to PerformanceAI, their Moment Marketing platform based on Artificial Intelligence, they achieve predictable and guaranteed results and performance while respecting reach and budget targets.

They work hand-in-hand with TV operators, channels and broadcasters in order to help them reach a higher ROI with real-time content monitoring and monetization.

Discover how Artificial Intelligence, Moment Marketing, and real-time Attribution can enhance your digital campaigns and the efficiency of your offline ads.

They transform your traditional training materials into easy-to-understand, gamified content designed to improve your staff and customer experience. Also, they integrate your supervision and provide visibility of the status of your stores and staff.

Based on P-Mix they create quarterly courses with suggestive selling strategies designed to increase average check, move inventories and reduce COGS. And to ensure your restaurant experience with our built-in GEM tool.

Through a survey, supervision and social media data they identify your brand’s pain points and create new content for your staff to improve them.

A “club of angel investors” company specializing in early-stage investments in software-scalable-platforms, with a focus on key technologies such as machine learning among others.

Listen, measure and understand social media conversations

Use filters, segments, and classifiers to analyze your social network profiles as well as those of the competition, listen and understand what your customers think in real time.

A suite of products for listening, analyzing and engaging. Their products are boosted with real-time artificial intelligence which specializes in the understanding of social media conversations in the Spanish-speaking market.

Increase sales and get to know your customers better by engaging through WhatsApp. You can build personalized customer relationships at scale. You’ll increase both engagement and effectiveness.
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Enable WhatsApp as a communication and support channel between your salesforce and store-owners, increasing efficiency and reducing costs.

This major event will be held on Thursday, July 11 at the Kio Zentrum building located in Avenida Santa Fe #495, Lomas de Santa Fe, CDMX México. This event is organized by Latam Digital Marketing and its founders.

Do you want to know more about AI and Machine Learning? Visit our website, well-known as the best Digital Performance Marketing Agency in Latam.

03 Jul 201917 Jul 2019

Programmatic Advertising | Meet the Future of Marketing for 2019

In a world where the concepts of traditional advertising have been displaced by the digital era, all companies must know and work with Mediamath Programmatic. That’s why in Latam Digital Marketing we could not miss the opportunity to attend the 3rd edition of the Future of Marketing in Mexico, where we were also invited as speakers.

The Future of Marketing 2019 showed how big brands are transforming the way we do marketing in Mexico. Besides, they emphasized that today strategies should be designed to develop experiences. On the other hand, it is important that these experiences create, in the consumers, the need to acquire a product or service. And at the same time, to achieve business objectives always keeping in mind the trends and innovations of the sector and competition.

“Digital marketing represents 30% of the advertising investment in Latin America,” said our CEO Alberto Álvarez during his speech.

More than 9,500 marketers from 42 countries met at the Future of Marketing 2019 to learn about the importance of launching, analyzing and optimizing their digital advertising campaigns.

During this event, people had the opportunity to hear how big brands are transforming the way of doing marketing in Mexico. On the other hand, it was highlighted the importance of developing experiences that create, in consumers, the need to acquire their product or service and, at the same time, to achieve commercial targets.

In this digital era, we must always be one step ahead of trends and innovations, with our brands directing them.

The Omni-Channel Consumer Era

Starting on the theory of a customer belonging to a single model of purchase, now we move to the new era where the consumer can move from one platform to another before buying. Therefore, in the retail industry, we refer to a new purchase model, where the consumer can have a first contact with the brand, but move to another to close the sale.

62% of internet users in LATAM interact with the product online before buying it offline.

All the strategies of the brands must be designed for the omnichannel consumer. Therefore, the information must be unified, making the user feel that there are no differences between the shopping platforms.

An important fact is a personalized treatment that occurs through each of the available channels, allowing to identify in a better way the preferences of each buyer. This allows the retailer to know if this purchase only products of recognized brands. If your selection of products is based on discounts and even identify your favorite colors when dressing.

Latam Digital Marketing as a Speaker

In the representation of the work done by our agency, our CEO, Alberto Álvarez, was invited to participate in the Future of Marketing 2019. After working for almost a decade in marketing at Procter & Gamble decided to enter the digital era and focus on developing entrepreneurship in Latin America.

As part of his speech, Alberto spoke about the importance of understanding how we should measure the impact of investment in marketing in each sale, regardless of where in the ecosystem the action was taken, its measurement should be clear and concise. So, with this perspective in mind, omnichannel platforms must be developed to bring closer a customer who only has physical points of sale with a consumer who lives in the digital world.

For LDM, one of the main causes of on-going success is OXXO. It is important to note that this is the largest retailer in Mexico and a pioneer in betting on omnichannel. Nowadays, it has 17,500 stores, more than 18,000,000 daily transactions and more than 2,500 promotions per month.

With this brand, was implemented an Ads Network strategy, bringing great benefits to the company. One of the highlights made was how through MediaMath Brain is possible to reach people with similar profiles to buyers of each category of Oxxo products, and address them through different advertising channels. He ended his speech stating as follows:

It must be possible to measure, in a clear way, the impact of our investment in marketing and in each sale, no matter where it is made.

For those who could not attend the Future of Marketing 2019, here is a recap of what this event was:

If you want to know more news about Latam Digital Marketing events, don’t forget to visit our section.

Tag: Marketing Automation