Inbound Marketing, or attraction marketing, consists in making the user to find you, contrary to the traditional marketing (that consists of chasing customers). In other words, Inbound Marketing doesn’t focus directly on the sale, but rather on informing the consumer. The effectiveness of this “technique” is the construction of its own channel to capture users and make them fall in love with valuable content.
It is mainly composed of content that is disseminated through different channels (digital media) in order to achieve the lowest acquisition cost and that the user obtains valuable information instead of just pressing it to access to buy the product or service directly . It is about the relationship that the brand makes with the consumer to help him rather than sell him.
Finally, Inbound Marketing allows us to better understand the user, give them valuable content, help them better understand their needs and, therefore, make them a subscriber of what we sell. At the end, in this environment what it is about is to help the user, not invade him.