What is Digital Marketing Automation?

Have you ever heard about Digital Marketing Automation? Surely it seems a distant term and you probably don’t need to know, but if you are a fan of the Inbound methodology, you are most likely to use this tool day after day, to carry out multiple successful marketing campaigns, and generate the desired sales.

74% of companies that use Digital Marketing Automation confess that this powerful tool helps them optimize time.

How does Digital Marketing Automation start?

Digital Marketing Automation starts from the moment when we attract traffic, until we generate the desired conversions with the new leads that we capture through the Internet and other media and channels.

The potential of this tool is that once this “machine” is configured, there is no need for human intervention during the conversion process, because all emails, notifications and actions, are automatically executed with automation software.

This way, we can also focus our efforts on attracting new customers that will feed the “machine”.

Why should we bet on Digital Marketing Automation?

Digital Marketing Automation saves us a lot of time, but above all, it allows us to do more customized marketing and, therefore, more effective.

According to Adestra, 74% of companies that use Digital Marketing Automation for their strategies and campaigns, confess that the main advantage of this powerful tool is the ability to optimize time.

The use of Digital Marketing Automation makes the processes that otherwise would have been done manually, are much more efficient and controlled over time, and also be able to perform some cascading processes that would be impossible to perform manually.

This means that using specific software, you can perform all actions that your company contemplates within the set of sales in a systematic way, improving the processes and effectiveness of each activity.

Advantages of Digital Marketing Automation

We have 5 important advantages that will provide you with the quality and security you need to run your Inbound Campaigns successfully.

Enrich the sales process

This is the number one benefit, because for you, the sales process can probably become cumbersome and annoying. However, through Digital Marketing Automation, you can acquire more detailed information about your leads and potential clients, to create a space for communication with them, where you can attend them directly.

This type of tools allows you to establish a nutrition of leads, where, for example, once the lead subscribes to the newsletter, you can send customized messages automatically, and then begin to initiate the dialogue to connect with your audience without delays.

On the other hand, you can compose the Lead Scoring or the Leads Qualification where you evaluate at what stage of the Sales Funnel the lead is located, so that you can be with the user until the whole process is completed and the sale is finished.

Segment the target customer

Yes, as we explained in benefit number 1, Digital Marketing Automation helps you solve the constant intrigue about your target audience. So, when revealing the mystery, you can know what stage it is in, and how you route it to the end point so that it approaches you, knows you and decides to make the purchase.

It is not necessary to manually separate each lead that arrives, because through the automation software you receive the essential data to automatically classify and segment each user. Also, you prepare those who are not yet ready to make a decision, and who need more time to meet you.

Without a doubt, you have the advantage of falling in love and loyalty with each campaign, strategy and content.

Reduce costs

This is the most dreamed phrase by any marketer! Because we are going to be honest, we know that in marketing any mistake costs very expensive, that’s why Digital Marketing Automation helps you reduce the margin of error to the maximum and with this the expenses that entails.

Nucleus Research indicates that Marketing Automation can lead to a 14.5% increase in sales production, and reduce up to 12.2% in overhead of other marketing processes.

Digital Marketing Automation is an excellent solution!

In short, you can improve each of the processes that are carried out in each of your departments with Marketing Automation.

This is why this type of tools can make your life much easier in terms of working on strategies and meeting the objectives.

Also, it’s good to keep in mind that with Marketing Automation, you can rate new and better leads for your brand.

Are you ready for Marketing Automation? Learn more about everything you can do for your company or venture.

As a Performance Agency, we work to take your brand to the next level. Contact us!

16 Jan 202020 Jan 2020

Stay updated! These are the Digital Marketing Trends of 2020

A few days ago not only did we begin a New Year but also a new decade, which is why being aware of the digital marketing trends for 2020 is essential in order to be able to implement them as soon as possible.

What will be the digital marketing trends 2020?

This year we´ll be seeing great changes in the digital era, but pillars such as personalization, chatbots, automation, social listening, campaign measurement, and voice searches are going to be some of the main trends.

Digital Marketing Trends 2020

And without further ado, we present some of the most outstanding digital marketing trends for this coming year.

1. Customization

This was one of the main trends of 2019 and ones that will keep being important in 2020. Implementing hyper-personalization processes creates a positive and measurable impact on customer loyalty and satisfaction.

Personalization is among the opportunities identified as most attractive for different entities and because of person-centered data marketing, it remains crucial. Thus, proposing a hyper-personalized relationship will be the main marketing trend in 2020!

In addition, according to the Interactive Advertising Bureau (IAB), for 83% of marketing professionals, creating personalized content is one of the biggest challenges.

2. Chatbots

We have mentioned them in previous articles, but their relevance continues to grow over time, and as digital marketing trends 2020 they are an essential tool in customer service.

Chatbots, those chat boxes that usually appear on the lower right side of the web pages, is an easy and economical way to communicate with clients and potential clients without human intervention.

Not only do they allow brands to clarify doubts or take visitors to specific pages, but they also capture customer data at any given time. When responding in real-time, we avoid losing the interest of those who visit our site.

Yalo Chat, through the WhatsApp Business Bot that they manage, is a great example. Brands manage to communicate with the user, recognize their needs and offer a personalized and instant solution. If we consider the long waits we would have to endure in order to be attended by a real person, this surely cuts out all that waiting time.

The weak side of this software is that given that it depends on artificial intelligence, you have to take some time to “train” it in order for it to be really useful to web users. Once we do this, human intervention is greatly reduced.

3. Marketing Automation

It is time to reduce the use of human resources in processes to minimize execution time and the number of errors. That’s why some big 2020 marketing trends include more and more automation tools through Machine Learning and Artificial Intelligence.

All of this results in you being able to spend more time in designing strategies and new opportunities instead of the execution of processes that can be automated with a couple of clicks.

There are many platforms in the market that can help you with these tasks, but here we present the 6 best Marketing Automation Softwares.

4. Social Listening

Although many people do not give it the greatest relevance, it is important that in Digital Marketing in 2020 we begin to listen to the health of our brand and to detect those niches where users who interact with us are located. As we mentioned in previous articles:

Social Listening is used to analyze the content we publish and to help us improve our strategy. This is the key to achieving good engagement through the analysis of comments, conversations, opinions, preferences and user data. The real goal that we must achieve with Social Listening Marketing is being able to measure the performance of a brand, product or organization.

It is paramount to know everything that is happening with our brand and to be aware of alerts at times of crisis, but analyzing how people feel about your brand is also very important, and we are often not aware of it as part of the 2020 marketing trends.

In 2020, Social Listening will also be your best ally to know who are the main ambassadors of your brand and in which niches they talk about it. Do you want to learn about this and more?

When doing Social Listening we use our favorite tool: Karma Pulse. You can learn more about it and how to do Social Listening with it.

5. Voice Search

Guaranteed: most brands are not ready to explore advertising on smart speakers. But as they grow, they should explore how to optimize their content for voice searches.

According to Google, 20 percent of all Google searches occur through voice. And according to Thrive Analytics, you can say that 71 percent of mobile users between 18 and 29 use their smart assistants.

We all know Echo, Siri or Alexa; they are users´ allies when it comes to searching by voice commands, so as part of the 2020 marketing trends, we need to start optimizing our content for these searches.

6. Measurement of On and Offline Campaigns

In the past, we were content knowing that we were making noise in different types of media, but just as social networks, your offline campaigns are also measurable.

This is why Digital Marketing in 2020 highlights the measurement of omnichannel strategies, which is possible if you have the right tools. And it is with this that you can know how much you invest in which channel and the return that this offers you.

We use Decidata, a technology company for media and marketing. It was founded two years ago and it develops technological solutions for brands and marketing agencies. It allows synchronizing television advertising with digital and launch targeted campaigns towards specific segments of the population.

7. Increasingly Automated Campaigns

Before creating campaigns on Google and Facebook, we had to have great knowledge and long implementation processes. Today they have become automated processes and this trend is just going to keep growing.

This is why you need to invest more time in the strategy and know the audience you want to reach. This must be a priority for your strategist!

And as the trend of increasingly optimized and personalized campaigns grows, we have a tool that can help as part of our 2020 marketing trends.

Adex AI is the creator of an automated model of artificial intelligence and machine learning for digital campaigns. Save time and money satisfying your customers at the lowest cost!

With this tool, you can not only create predictive campaigns but also optimize the ones you already have. This will allow you to better invest your budget and get improved results.

Campaign Grader: A tool created in LDM to improve your campaigns

In the Digital Age, we try to position our brand on all possible platforms, but we know that the master and lord when it comes to searches is Google.

And it is proven that for every dollar invested in Google Campaigns efficiently, the ROI is double in average companies. That is why doing a good job becomes imperative and optimizing AdWords campaigns is paramount.

Our new platform to optimize AdWords campaigns generates a report with recommendations on the performance of your campaigns with which you can detect opportunities and deficiencies that you would not normally get at first glance. This is all so you can make these improvements and maximize your results.

Give it a try!

New decade, new Digital Marketing strategies

We hope that the good vibe of 2020 allows you to succeed and we want to support you with a series of tips:

It is essential to start obtaining leads from potential customers, so make sure that visits to your website become leads.
Analyze and duplicate the marketing channels that work best for your business.
Everything must be measurable to improve, so knowing the ROI of all your investments is indispensable.
Homogenize all the contact channels of the company, so that they share the same strategy and your customers can move from one channel to another.

The Latam Digital Marketing family will continue working to achieve new achievements in 2020. And you, are you ready?

And because the only way to change the future is to create it … Are you ready to take your strategy to the next level?

We are the # 1 Performance Marketing Agency in LATAM.

05 Dec 201905 Dec 2019

Campaign Grader: Tool for Google AdWords optimization

Google Adwords, also known as Google Ads, has become the tool of millions of companies to make themselves known in the Digital Age. This is why knowing how to execute your Google Adwords campaigns correctly is extremely important. And with us, you can do your Google AdWords optimization using our Campaign Grader.

People look for what they need at a specific time, as our ads should be aimed at getting that person with a specific need that we can solve.

We must offer the right ad at the right time.
Alberto Alvarez

What is Google Campaign Grader?

It refers to a platform that analyzes your Google Adwords account and offers you opportunities to improve your digital campaigns.

What is Google Adwords?

It is the Google platform that allows you to create ads to promote your company or brand.

In the Digital Age, we try to position our brand on all possible platforms, and as we all know, when it comes to the best all-around search engine, Google comes to mind. For example, it is proven that for every dollar invested in Google Campaigns efficiently, the ROI is double for the average companies. That is why doing a good job becomes imperative and Google AdWords optimization campaigns are paramount.

What is not measured can not be improved.
William Thomson Kelvin

Even over the years, this phrase has been the basis of our work. For us, the results, as well as their prediction, are very important when we delve on Performance marketing ground. Therefore, we work and measure results progressively, making improvements during the process, because to get the best results, we need to be able to correct what is not working along the way, and this is possible when we measure what we do.

LDM a step forward in Innovation

In Latam Digital Marketing we are the # 1 Agency of Digital Marketing of Performance in Latam and Google Premium Partner of the region. As far as Machine Learning, Artificial Intelligence and technology are pillars of our work. And we decided to create this tool to optimize campaigns and help both brands and companies to diagnose the points to improve your Google Adwords Campaigns. This is our Campaign Grader!

What is the Campaign Grader?

Our new platform for Google AdWords optimization generates a report with recommendations on the performance of your campaigns. With which you can detect opportunities and deficiencies that you would not normally get at first glance. All this in order to make these improvements, your results are increasingly positive.

Why use LDM Campaign Grader?

Analyzing the performance of your Google Adwords Campaigns has never been so easy! These are some of the benefits you get when using our platform:

You get your free report
Complying with best practices, and as a result, you invest your budget efficiently.
Optimize your time
Receiving in seconds the key indicators of your campaigns.
Reach your business goals
Improving your campaign based on the recommendations of the report

Evaluate your Google Adwords Campaigns totally free

As part of our testing software for Google AdWords optimization, we want to offer every single company or person, the ability to analyze their AdWords campaigns.

Are you ready to start maximizing your income?

Click here

If you want to know more about the world of Artificial Intelligence and Machine Learning, meet the # 1 Digital Performance Marketing agency in the region.

04 Nov 201906 Nov 2019

Google Academy for Ads | Get to know what it offers

The main subsidiary of the American multinational company Alphabet, and owner of the main search engine on the Web, Google, has a success story behind each of its products.

We know great tools of mass consumption like Gmail, Google Maps, Google Earth, YouTube, Google Chrome, Android, among others.

“Speed and excellence, two core concepts for Google.” – Larry Page

With more than one million servers in the world and the ability to answer 1000 million questions daily, we have Google. It positions your website as the most visited in the world.

The academy

The company has created the largest academy chain in the world and continues to develop products for it.

They are based on efforts as part of their entrepreneurial culture and work under a scheme to value and foster knowledge.

In case you didn’t know, there are different websites dedicated to promoting the study, in addition to many Google courses, which seek to create specialists and look for talents around the world.

Find the Google Academy you like the most

In order to understand a little the concept of learning with Google, we have decided to include the different programs offered in its digital format as “Google Academy“.

Transmitting the experience and needs that specialists require to be experts in the handling of Google products, has been very important. This has driven the magnificent idea of creating Digital Professionals in a 100% digital world.

The academies that Google has publicly are:

To analyze your data

The academy focused on mastering the company’s analytical tools for web resources, has four courses.

It focuses on improving or acquiring knowledge in analytics for digital strategies. This is possible thanks to its self-learning scheme, where you can join an online study community.

Besides, it will allow you to test your skills with the different tests and take lessons with experts directly from Google.

Adwords and Analytics hand in hand

It is one of the most requested academies because within it, you acquire knowledge and specialization about Google Adwords and Google Analytics.

Their community is characterized by being certified in 2 of the 7 specialties they offer.

Due to the complexity and validity of these certifications, they grant their alumni with the Google Partner badge.

Digital Innovation made a tool

It is the academy based in the United Kingdom, designed for professionals with experience in the digital marketing sector. Currently, it has 4 specialization courses with high academic value.

If you want to be part of this remarkable group of Digital Marketing gurus you need to apply, have previous experience and work with a Google agency or partner.

The interesting thing is that the courses are taught by Googlers and some final exams are face-to-face.

Develop with Google

Developing on the Web, Android and IOS is much easier with Google Developers, with support from Udacity.

The company offers one of the most complete and renamed programs worldwide. It is responsible for Apps development, Web development, Cloud Computing, technology entrepreneurship and more.

Besides, there are other tools that you will be able to develop in this unique space.

Teachers teaching teachers

GTA, Google Teacher Academy is a professional development experience designed to help elementary and middle school educators around the world to make the most of innovative technologies.

Their courses are face-to-face and provide teachers with certifications that will allow them to present themselves as professionals in the use of the necessary tools of the 21st century.

Research in different sources

Despite not being an academy with courses and certifications, it is a popular Google tool that allows you to search specialized bibliography in a simple way.

From a single site, you can search in a large number of disciplines and sources such as:

Studies reviewed by specialists
Thesis
Books
Abstracts
Source Articles
Academic publishers
Professional societies
Preliminary Impression Deposits
Studies of universities and other academic organizations

Google products are increasingly diversified, and we have tools to work on digital innovation, so you shouldn’t miss these opportunities (and less the free ones)

And if you are in Panama, these are some Digital Marketing Courses that might interest you. And other online courses that you can not miss.

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