What is Digital Marketing Automation?

Have you ever heard about Digital Marketing Automation? Surely it seems a distant term and you probably don’t need to know, but if you are a fan of the Inbound methodology, you are most likely to use this tool day after day, to carry out multiple successful marketing campaigns, and generate the desired sales.

74% of companies that use Digital Marketing Automation confess that this powerful tool helps them optimize time.

How does Digital Marketing Automation start?

Digital Marketing Automation starts from the moment when we attract traffic, until we generate the desired conversions with the new leads that we capture through the Internet and other media and channels.

The potential of this tool is that once this “machine” is configured, there is no need for human intervention during the conversion process, because all emails, notifications and actions, are automatically executed with automation software.

This way, we can also focus our efforts on attracting new customers that will feed the “machine”.

Why should we bet on Digital Marketing Automation?

Digital Marketing Automation saves us a lot of time, but above all, it allows us to do more customized marketing and, therefore, more effective.

According to Adestra, 74% of companies that use Digital Marketing Automation for their strategies and campaigns, confess that the main advantage of this powerful tool is the ability to optimize time.

The use of Digital Marketing Automation makes the processes that otherwise would have been done manually, are much more efficient and controlled over time, and also be able to perform some cascading processes that would be impossible to perform manually.

This means that using specific software, you can perform all actions that your company contemplates within the set of sales in a systematic way, improving the processes and effectiveness of each activity.

Advantages of Digital Marketing Automation

We have 5 important advantages that will provide you with the quality and security you need to run your Inbound Campaigns successfully.

Enrich the sales process

This is the number one benefit, because for you, the sales process can probably become cumbersome and annoying. However, through Digital Marketing Automation, you can acquire more detailed information about your leads and potential clients, to create a space for communication with them, where you can attend them directly.

This type of tools allows you to establish a nutrition of leads, where, for example, once the lead subscribes to the newsletter, you can send customized messages automatically, and then begin to initiate the dialogue to connect with your audience without delays.

On the other hand, you can compose the Lead Scoring or the Leads Qualification where you evaluate at what stage of the Sales Funnel the lead is located, so that you can be with the user until the whole process is completed and the sale is finished.

Segment the target customer

Yes, as we explained in benefit number 1, Digital Marketing Automation helps you solve the constant intrigue about your target audience. So, when revealing the mystery, you can know what stage it is in, and how you route it to the end point so that it approaches you, knows you and decides to make the purchase.

It is not necessary to manually separate each lead that arrives, because through the automation software you receive the essential data to automatically classify and segment each user. Also, you prepare those who are not yet ready to make a decision, and who need more time to meet you.

Without a doubt, you have the advantage of falling in love and loyalty with each campaign, strategy and content.

Reduce costs

This is the most dreamed phrase by any marketer! Because we are going to be honest, we know that in marketing any mistake costs very expensive, that’s why Digital Marketing Automation helps you reduce the margin of error to the maximum and with this the expenses that entails.

Nucleus Research indicates that Marketing Automation can lead to a 14.5% increase in sales production, and reduce up to 12.2% in overhead of other marketing processes.

Digital Marketing Automation is an excellent solution!

In short, you can improve each of the processes that are carried out in each of your departments with Marketing Automation.

This is why this type of tools can make your life much easier in terms of working on strategies and meeting the objectives.

Also, it’s good to keep in mind that with Marketing Automation, you can rate new and better leads for your brand.

Are you ready for Marketing Automation? Learn more about everything you can do for your company or venture.

As a Performance Agency, we work to take your brand to the next level. Contact us!

16 Jan 202020 Jan 2020

Stay updated! These are the Digital Marketing Trends of 2020

A few days ago not only did we begin a New Year but also a new decade, which is why being aware of the digital marketing trends for 2020 is essential in order to be able to implement them as soon as possible.

What will be the digital marketing trends 2020?

This year we´ll be seeing great changes in the digital era, but pillars such as personalization, chatbots, automation, social listening, campaign measurement, and voice searches are going to be some of the main trends.

Digital Marketing Trends 2020

And without further ado, we present some of the most outstanding digital marketing trends for this coming year.

1. Customization

This was one of the main trends of 2019 and ones that will keep being important in 2020. Implementing hyper-personalization processes creates a positive and measurable impact on customer loyalty and satisfaction.

Personalization is among the opportunities identified as most attractive for different entities and because of person-centered data marketing, it remains crucial. Thus, proposing a hyper-personalized relationship will be the main marketing trend in 2020!

In addition, according to the Interactive Advertising Bureau (IAB), for 83% of marketing professionals, creating personalized content is one of the biggest challenges.

2. Chatbots

We have mentioned them in previous articles, but their relevance continues to grow over time, and as digital marketing trends 2020 they are an essential tool in customer service.

Chatbots, those chat boxes that usually appear on the lower right side of the web pages, is an easy and economical way to communicate with clients and potential clients without human intervention.

Not only do they allow brands to clarify doubts or take visitors to specific pages, but they also capture customer data at any given time. When responding in real-time, we avoid losing the interest of those who visit our site.

Yalo Chat, through the WhatsApp Business Bot that they manage, is a great example. Brands manage to communicate with the user, recognize their needs and offer a personalized and instant solution. If we consider the long waits we would have to endure in order to be attended by a real person, this surely cuts out all that waiting time.

The weak side of this software is that given that it depends on artificial intelligence, you have to take some time to “train” it in order for it to be really useful to web users. Once we do this, human intervention is greatly reduced.

3. Marketing Automation

It is time to reduce the use of human resources in processes to minimize execution time and the number of errors. That’s why some big 2020 marketing trends include more and more automation tools through Machine Learning and Artificial Intelligence.

All of this results in you being able to spend more time in designing strategies and new opportunities instead of the execution of processes that can be automated with a couple of clicks.

There are many platforms in the market that can help you with these tasks, but here we present the 6 best Marketing Automation Softwares.

4. Social Listening

Although many people do not give it the greatest relevance, it is important that in Digital Marketing in 2020 we begin to listen to the health of our brand and to detect those niches where users who interact with us are located. As we mentioned in previous articles:

Social Listening is used to analyze the content we publish and to help us improve our strategy. This is the key to achieving good engagement through the analysis of comments, conversations, opinions, preferences and user data. The real goal that we must achieve with Social Listening Marketing is being able to measure the performance of a brand, product or organization.

It is paramount to know everything that is happening with our brand and to be aware of alerts at times of crisis, but analyzing how people feel about your brand is also very important, and we are often not aware of it as part of the 2020 marketing trends.

In 2020, Social Listening will also be your best ally to know who are the main ambassadors of your brand and in which niches they talk about it. Do you want to learn about this and more?

When doing Social Listening we use our favorite tool: Karma Pulse. You can learn more about it and how to do Social Listening with it.

5. Voice Search

Guaranteed: most brands are not ready to explore advertising on smart speakers. But as they grow, they should explore how to optimize their content for voice searches.

According to Google, 20 percent of all Google searches occur through voice. And according to Thrive Analytics, you can say that 71 percent of mobile users between 18 and 29 use their smart assistants.

We all know Echo, Siri or Alexa; they are users´ allies when it comes to searching by voice commands, so as part of the 2020 marketing trends, we need to start optimizing our content for these searches.

6. Measurement of On and Offline Campaigns

In the past, we were content knowing that we were making noise in different types of media, but just as social networks, your offline campaigns are also measurable.

This is why Digital Marketing in 2020 highlights the measurement of omnichannel strategies, which is possible if you have the right tools. And it is with this that you can know how much you invest in which channel and the return that this offers you.

We use Decidata, a technology company for media and marketing. It was founded two years ago and it develops technological solutions for brands and marketing agencies. It allows synchronizing television advertising with digital and launch targeted campaigns towards specific segments of the population.

7. Increasingly Automated Campaigns

Before creating campaigns on Google and Facebook, we had to have great knowledge and long implementation processes. Today they have become automated processes and this trend is just going to keep growing.

This is why you need to invest more time in the strategy and know the audience you want to reach. This must be a priority for your strategist!

And as the trend of increasingly optimized and personalized campaigns grows, we have a tool that can help as part of our 2020 marketing trends.

Adex AI is the creator of an automated model of artificial intelligence and machine learning for digital campaigns. Save time and money satisfying your customers at the lowest cost!

With this tool, you can not only create predictive campaigns but also optimize the ones you already have. This will allow you to better invest your budget and get improved results.

Campaign Grader: A tool created in LDM to improve your campaigns

In the Digital Age, we try to position our brand on all possible platforms, but we know that the master and lord when it comes to searches is Google.

And it is proven that for every dollar invested in Google Campaigns efficiently, the ROI is double in average companies. That is why doing a good job becomes imperative and optimizing AdWords campaigns is paramount.

Our new platform to optimize AdWords campaigns generates a report with recommendations on the performance of your campaigns with which you can detect opportunities and deficiencies that you would not normally get at first glance. This is all so you can make these improvements and maximize your results.

Give it a try!

New decade, new Digital Marketing strategies

We hope that the good vibe of 2020 allows you to succeed and we want to support you with a series of tips:

It is essential to start obtaining leads from potential customers, so make sure that visits to your website become leads.
Analyze and duplicate the marketing channels that work best for your business.
Everything must be measurable to improve, so knowing the ROI of all your investments is indispensable.
Homogenize all the contact channels of the company, so that they share the same strategy and your customers can move from one channel to another.

The Latam Digital Marketing family will continue working to achieve new achievements in 2020. And you, are you ready?

And because the only way to change the future is to create it … Are you ready to take your strategy to the next level?

We are the # 1 Performance Marketing Agency in LATAM.

10 Oct 201922 Jan 2020

Yalo Chat | The WhatsApp Business ChatBot + AI that is changing digital messaging

We all remember the horror stories when we needed to contact any customer service department of a company to make some kind of consultation, or requesting a service or filing a complaint that took a lot of time and steps. As a solution, Yalo Chat was born, driven by business ChatBots and artificial intelligence.

Long procedures, waiting hours on the phone and “press the next option” were some of the challenges we faced, but with the innovation of WhatsApp Business ChatBot from Yalo Chat, we can offer personalized and more efficient customer service.

The bots are an effective solution for simplifying customer service and automating processes to facilitate the work of sales agents.

What is a ChatBot?

A bot is a combination of processes and algorithms designed to mimic human behavior and perform tasks automatically.

How do ChatBots work?

Bots often work within other applications and its ability to provide information or support to the user depends on the degree of complexity and its development.

Why do I need a ChatBot?

ChatBots are a source of Resource efficiency and better customer experience. They let you collect all the answers and important data you need 24/7 so the company can contact you without the need for constant human investment as a result.

What is WhatsApp Business?

It is a free downloadable application available for Android and iPhone, which has been specially developed for small and medium businesses.

Enhance customer service by messaging with Yalo Chat

Yalo Chat offers its customers the possibility to interact with their consumers through messaging applications to achieve a commercial conversation.

For example, through WhatsApp Business ChatBot, brands manage to communicate with the user, recognize their need and offer a personalized and instant solution. Also, If we consider the long waits to be attended by a person, this facilitates all processes.

Yalo Chat is responsible for helping larger companies improve customer relations. Clearly, it is the reason why Facebook and WhatsApp Business ChatBot, improve businesses’ performance and offer a better service.

Every time I want to remember why we are doing this at Yalo, I pick up the phone and call a call center, and that reminds me that we still have a lot of work to do.
Javier Mata – Yalochat CEO

These are the Top 3 reasons to use Yalo Chat

Increase sales with personalized messages
Build personalized relationships with customers on a great scale. You will increase both engagement and effectiveness.
Best Remarketing Strategy
Your message opening range for personalized messaging campaigns is 80%.
Reduce costs with automation
Minimize costs while improving conversion, increasing ROI.

Why is it necessary to have a ChatBot for Customer Service?

Even though WhatsApp Business ChatBot is a technology that has begun to gain attraction for a while, not all companies know the benefits it can offer your company. As a consequence, we’ve listed them below:

ChatBots allow you to socialize on platforms where your users are located. So WhatsApp and Facebook are the perfect options since today all people know and mostly move on these platforms.
Customers are increasingly demanding and want to be served as quickly as possible at any given time of the day. With a ChaBot, you can receive instant attention 24 hours a day, 7 days a week, and serve your customers at any time without wasting time.
It is the best way to serve thousands of clients simultaneously, whereas human resources would take a long time and you would also need a large staff to achieve it.
It allows you to reduce costs since a 24/7 service requires rotating shifts and a lot of training.
Your team can invest their time in other processes since you can reduce more than 40% of the time invested.
Customers want to feel unique, different and special. Indeed, with a Chatbot, you can create a personalized experience for your client as it is able to analyze historical customer data, chart its consumer profile and thus offer exclusive attention.

Why do we offer our customers Yalo Chat?

Send and manage notifications. You do this with a simple configuration, which not only has a low cost but also offers you a free demo with which you can get to know the product.
Automate frequently asked questions with AI. This will help you precede 90% of conversations and boost your customer satisfaction rates.
Streamline your support service. This allows you to increase the efficiency of your company’s representative since only high-value conversations arrive because generic inquiries have already been answered.
Create unique chat solutions. It generates distinctive interactions based on chat. So product design consulting and user experience makes it easy.

And if Yalo Chat does not convince you like the tool you need, we present a case of success for the company.

Aeromexico uses Yalo Chat as part of its strategy

Aeromexico announced a couple of years ago that its customer service platform via chat – which was already available on Facebook Messenger – would also start operating on WhatsApp. This made it the first airline in America to use the mobile instant messaging application in this way.

According to Brian Gross, Deputy Director of Digital Innovation at Aeromexico, “this new service allows passengers to receive answers to any question in a faster way, since it gives them access to the personal attention of the customer service team, in addition to providing automated responses at the moment ”.

In an interview with Tec Review, Javier Mata, founder, and CEO of Yalo recalled that it was approximately three years ago that WhatsApp contacted the startup and Aeromexico to start developing this service.

He added that the process was quite fast since the firm already had the entire CCRM platform (Conversational Customer Relationship Management or Conversational Management of Customer Relations) previously used by Yalo for web chats, Facebook Messenger and Twitter that offer automated responses and communication with agents.

“It was a matter of two days because we already had it ready. (WhatsApp) was very surprised, since other teams had spent months on it,̈ he said. The biggest challenge that Yalo’s team faced during this process – Mata added – was to change the entire architecture in the data part.

“Whatsapp is very careful to maintain the point-to-point encryption, that is, that the information never comes out of the clients’ servers and also those of Whastapp. What we had to do to achieve this was to recreate this system (…) however, this allows us to offer greater security, ”commented the CEO of Yalo.

In addition to this advantage, Javier Mata stressed that WhatsApp has a fairly active audience, which makes it even more attractive to customers compared to other services. “While Facebook Messenger, for example, is very popular, WhatsApp is the most used application for personal conversations in Latin America, so its relevance is greater,” he explained.

The Aeroméxico customer service system via chat, available 24 hours a day, seven days a week, allows you to request a flight quote and reserve it in natural language to answer questions like ‘How many pieces of luggage can I document? ? ‘ or ‘How can I take my pet with me?’

In addition, it offers you the option of receiving notifications before and after your trip with departure times and assigned a room, for example, and even check-in and downloads your boarding pass without leaving the application.

As if this were not enough, “you decide what type of communication you want to receive, that is, you can tell Aeromexico that you only want notifications and not support, for example. Thus, you can further personalize the service, ”said Javier Mata.

Yalo Chat was part of LDM Kore AI Hub

The company was present at the most important Artificial Intelligence event in the region organized by LDM where the most recognized companies presented the new technologies in Machine Learning and Artificial Intelligence. Here we leave you a summary of the presentation:

*Remember to turn on the English subtitles

If you’re ready to take your business to the next level and get the best result from your customer service, it’s time to implement bots with Yalo Chat and at LDM we can offer you all its services!

If you want to quote and get more information about Yalo Chat for your company, you can do it here:

More info here

We are ready to implement Performance Digital Marketing strategies to offer you the best results. Because the only way to change the future is to create it …

11 Sep 201911 Sep 2019

Corporate Training Software | Increase your company’s productivity using Hero Guest

Restaurant owners invest large amounts of money in their businesses, but the training of their staff is also required to provide excellent customer service. However, as learning is mostly limited to traditional methods, it is why a Corporate Training Software was born known as Hero Guest.

We all know, that the reputation of a company takes years to build, but it only takes a couple of minutes and bad decision-making for all to fall apart.

After working for years in the restaurant sector, Mero Mole launched Hero Guest the Corporate Training Software which is dedicated to evolving consumer experience and the profitability of restaurants.

The application was created to train restaurant employees through evaluations, and it was able to teach everything from placing the cutlery on a table to serving the client and preparing each of the dishes. Currently, the Hero Guest software technology has expanded to different sectors due to its wide adaptability.

It’s the details that count, and for this Corporate Training Software, for example, you can teach your collaborators from the correct way to execute a process, to the correct technique to provide cordial treatment to customers. Unquestionably, it is why training for all your staff is fundamental within the resources of your company.

A well-trained staff sells up to 24% more, according to US statistics; many believe that they can raise their income up to 30 or 40%, but that is not true, only a great promotion increases between 7 and 12%.
Eduardo Méndez, co-founder of Hero Guest

What is Corporate Training Software?

It is the set of processes or information that can be learned through digital platforms. This allows acquiring knowledge in more interactive and easy ways to understand it.

How can I download Hero Guest?

This app is available on Google Play and the Apple App Store.

Hero Guest is the Corporate Training Software that teaches your staff interactively

From the simplest tasks to the most complex objective, each tool is designed to improve team productivity, business profitability, and consumer experience with metrics that give you full visibility of your operation.

Furthermore, Hero Guest offers you personalized digital training according to the business information so that the employee knows every detail of the place. Therefore, it has different areas: training, supervision, human resources, and marketing. It is why you can adapt it to each company or industry. Clearly, everything is born from the premise of teaching your staff in an interactive way and with greater knowledge retention.

Top 4 Hero Guest benefits

Learn about the benefits of digital training on Hero Guest as your learning and customer service improvement platform.

Supervision
Digitizes your monitoring lists or other checklists and gives you visibility into the status of your stores in real-time.
Strategic Sales
P-Mix analysis and quarterly courses of suggestive and impulsive sales strategies designed to increase sales and reduce COGS.
User Experience Measurement
Includes consumer satisfaction surveys to give you visibility of the experience in real-time.
Continuous Improvement
Quarterly courses designed to reduce operating problems based on consumer reviews and surveys.

How does Hero Guest make the difference?

Hero Guest focuses on the consumer experience and the person who has that direct connection with the client as someone who represents the brand.

So, the experience is 100% in the hands of the staff, and that staff needs to be prepared to offer their best. While it´s true that you can get many people to visit your company, it is a probability that if they do not receive good attention, then there is a good chance that they will not return.

This is why Hero Guest bases its work on three basic principles:

Custom Education

They take the heavy and difficult to read manuals and make them playful and easy to understand. Topics such as Introduction, Service Cycle, Processes, Standards, and Menus, are modified and adapted to the platform, making your learning easier.

Tactical Training

Although the theoretical part is important, the real value is in the delivery of that knowledge and where the efforts we have made will really be reflected. One of its great advantages is the constant training and positive reinforcement which is done through competitions between branches, improvement of courses, and industry knowledge.

Data based decisions

People need to understand the data and what it means because it allows an effective decision. Subsequently, it is through these understandable actions that they can help all team members understand it as well.

LDM has been part of the evolution of consumers

Everything that is not measurable cannot be improved

This is the main basic principle that we are inspired, which is why Hero Guest is one of the applications we offer to our clients.

Although it is true that its first purpose is to function as a training tool for the gastronomic industry, others such as retail can also benefit from digital training.

At Latam Digital Marketing we focus on doing Performance Marketing through different Machine Learning and Artificial Intelligence platforms, but we also provide our clients with the necessary tools to achieve their objectives.

If you want to incorporate this excellent tool into your brand, we are here to help you!

This app is so innovative and recognized that is has been largely talked about in Mexico, so much so that it has been presented nationally and internationally. It was presented in the most important Artificial Intelligence Event in the region: LDM Kore AI Hub. Here we give you a glimpse of the presentation:

Learn more about the world of Artificial Intelligence and Machine Learning and meet the # 1 Performance Digital Marketing agency in the region.

If you want to quote and get more information about Hero Guest for your brand or company, you can do it here: