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16 Jan 202020 Jan 2020

Stay updated! These are the Digital Marketing Trends of 2020

A few days ago not only did we begin a New Year but also a new decade, which is why being aware of the digital marketing trends for 2020 is essential in order to be able to implement them as soon as possible.

What will be the digital marketing trends 2020?

This year we´ll be seeing great changes in the digital era, but pillars such as personalization, chatbots, automation, social listening, campaign measurement, and voice searches are going to be some of the main trends.

Digital Marketing Trends 2020

And without further ado, we present some of the most outstanding digital marketing trends for this coming year.

1. Customization

This was one of the main trends of 2019 and ones that will keep being important in 2020. Implementing hyper-personalization processes creates a positive and measurable impact on customer loyalty and satisfaction.

Personalization is among the opportunities identified as most attractive for different entities and because of person-centered data marketing, it remains crucial. Thus, proposing a hyper-personalized relationship will be the main marketing trend in 2020!

In addition, according to the Interactive Advertising Bureau (IAB), for 83% of marketing professionals, creating personalized content is one of the biggest challenges.

2. Chatbots

We have mentioned them in previous articles, but their relevance continues to grow over time, and as digital marketing trends 2020 they are an essential tool in customer service.

Chatbots, those chat boxes that usually appear on the lower right side of the web pages, is an easy and economical way to communicate with clients and potential clients without human intervention.

Not only do they allow brands to clarify doubts or take visitors to specific pages, but they also capture customer data at any given time. When responding in real-time, we avoid losing the interest of those who visit our site.

Yalo Chat, through the WhatsApp Business Bot that they manage, is a great example. Brands manage to communicate with the user, recognize their needs and offer a personalized and instant solution. If we consider the long waits we would have to endure in order to be attended by a real person, this surely cuts out all that waiting time.

The weak side of this software is that given that it depends on artificial intelligence, you have to take some time to “train” it in order for it to be really useful to web users. Once we do this, human intervention is greatly reduced.

3. Marketing Automation

It is time to reduce the use of human resources in processes to minimize execution time and the number of errors. That’s why some big 2020 marketing trends include more and more automation tools through Machine Learning and Artificial Intelligence.

All of this results in you being able to spend more time in designing strategies and new opportunities instead of the execution of processes that can be automated with a couple of clicks.

There are many platforms in the market that can help you with these tasks, but here we present the 6 best Marketing Automation Softwares.

4. Social Listening

Although many people do not give it the greatest relevance, it is important that in Digital Marketing in 2020 we begin to listen to the health of our brand and to detect those niches where users who interact with us are located. As we mentioned in previous articles:

Social Listening is used to analyze the content we publish and to help us improve our strategy. This is the key to achieving good engagement through the analysis of comments, conversations, opinions, preferences and user data. The real goal that we must achieve with Social Listening Marketing is being able to measure the performance of a brand, product or organization.

It is paramount to know everything that is happening with our brand and to be aware of alerts at times of crisis, but analyzing how people feel about your brand is also very important, and we are often not aware of it as part of the 2020 marketing trends.

In 2020, Social Listening will also be your best ally to know who are the main ambassadors of your brand and in which niches they talk about it. Do you want to learn about this and more?

When doing Social Listening we use our favorite tool: Karma Pulse. You can learn more about it and how to do Social Listening with it.

5. Voice Search

Guaranteed: most brands are not ready to explore advertising on smart speakers. But as they grow, they should explore how to optimize their content for voice searches.

According to Google, 20 percent of all Google searches occur through voice. And according to Thrive Analytics, you can say that 71 percent of mobile users between 18 and 29 use their smart assistants.

We all know Echo, Siri or Alexa; they are users´ allies when it comes to searching by voice commands, so as part of the 2020 marketing trends, we need to start optimizing our content for these searches.

6. Measurement of On and Offline Campaigns

In the past, we were content knowing that we were making noise in different types of media, but just as social networks, your offline campaigns are also measurable.

This is why Digital Marketing in 2020 highlights the measurement of omnichannel strategies, which is possible if you have the right tools. And it is with this that you can know how much you invest in which channel and the return that this offers you.

We use Decidata, a technology company for media and marketing. It was founded two years ago and it develops technological solutions for brands and marketing agencies. It allows synchronizing television advertising with digital and launch targeted campaigns towards specific segments of the population.

7. Increasingly Automated Campaigns

Before creating campaigns on Google and Facebook, we had to have great knowledge and long implementation processes. Today they have become automated processes and this trend is just going to keep growing.

This is why you need to invest more time in the strategy and know the audience you want to reach. This must be a priority for your strategist!

And as the trend of increasingly optimized and personalized campaigns grows, we have a tool that can help as part of our 2020 marketing trends.

Adex AI is the creator of an automated model of artificial intelligence and machine learning for digital campaigns. Save time and money satisfying your customers at the lowest cost!

With this tool, you can not only create predictive campaigns but also optimize the ones you already have. This will allow you to better invest your budget and get improved results.

Campaign Grader: A tool created in LDM to improve your campaigns

In the Digital Age, we try to position our brand on all possible platforms, but we know that the master and lord when it comes to searches is Google.

And it is proven that for every dollar invested in Google Campaigns efficiently, the ROI is double in average companies. That is why doing a good job becomes imperative and optimizing AdWords campaigns is paramount.

Our new platform to optimize AdWords campaigns generates a report with recommendations on the performance of your campaigns with which you can detect opportunities and deficiencies that you would not normally get at first glance. This is all so you can make these improvements and maximize your results.

Give it a try!

New decade, new Digital Marketing strategies

We hope that the good vibe of 2020 allows you to succeed and we want to support you with a series of tips:

It is essential to start obtaining leads from potential customers, so make sure that visits to your website become leads.
Analyze and duplicate the marketing channels that work best for your business.
Everything must be measurable to improve, so knowing the ROI of all your investments is indispensable.
Homogenize all the contact channels of the company, so that they share the same strategy and your customers can move from one channel to another.

The Latam Digital Marketing family will continue working to achieve new achievements in 2020. And you, are you ready?

And because the only way to change the future is to create it … Are you ready to take your strategy to the next level?

We are the # 1 Performance Marketing Agency in LATAM.

17 Sep 201919 Sep 2019

Omni Channel Marketing Software | Measuring the offline world for your digital campaign is possible

When it comes to campaign investments, it is necessary to get the most out of every dollar you invest. And if you work with a multichannel strategy, it is important to know your results on all platforms (radio, digital TV, ads, etc.). That’s when Decidata becomes your best ally, especially if you do Moment Marketing.

Because even when your strategy is adapted to each medium, it is necessary to be able to measure the efforts in all contexts. With Decidata we are truly able to understand if our omnichannel strategy is working.

One of the benefits of taking advantage of that “Moment Marketing” is its implementation in programmatic purchases, as well as Digital TV. Therefore, our investment in boosts will have the best result if we can measure and optimize.

Moment Marketing is the ability to take advantage of an event to generate a real-time interaction with customers on short occasions, which is relevant, related and seems spontaneous.
William Grobel, Senior Manager, Deloitte Digital. Toolkit 2016; Moment Marketing

Moment Marketing bases its strategy on 3 pillars to get the right message, the right consumer and also the right time to show your product or service. That’s why we must seize the perfect moment to reach the right target.

What is Moment Marketing?

It’s a strategy that allows you to connect with the right consumer at the right time. It lets you highlight your brand in the perfect moment.

What is Programmatic Advertising?

This refers to the automatic purchase of advertising spaces through auctions. Through the programmatic algorithm, the user information and the marketing strategies of the company are combined to offer personalized advertising for each user.

What is digital TV?

This refers to the set of image and sound transmission and reception technologies through digital signals.

What is AI Performance?

It is artificial intelligence technology that allows you to obtain performance results in all your marketing campaigns.

For this reason, when we need to make programmatic purchases for digital platforms, it is important to use the one that offers you the best tools, and through LDM you can apply it to your strategy.

Decidata is a technology company for media and marketing. It was founded two years ago and it develops technological solutions for brands and marketing agencies that allow the synchronization of television advertising with digital and launch targeted campaigns towards specific segments of the population.

Television in Mexico is not dead. Rather, it is in the process of digitizing its content and the way in which advertising is purchased.
Jean Mathieu Grappe – Co-founder of Decidata

The origin of the data that Decidata uses to power Artificial Intelligence algorithms comes from servers that collect through an antenna all the signals of IP television, satellite, and open television. They also gather the information through devices that pay-TV operators provide to their users to offer their services. As a result, they know exactly what each user is seeing at every moment of the day.

Get Performance Results through Moment Marketing with Decidata tv

Thanks to Performance AI, its Moment Marketing platform based on Artificial Intelligence achieves guaranteed performance results while maintaining scope and budget objectives.

Operator Solutions

They work hand in hand with TV operators, channels and broadcasters to help them achieve a higher ROI. This is achieved with real-time monitoring and monetization of content.

Advertiser Solutions

Discover how Artificial Intelligence, Moment Marketing, and Real-time Attribution can improve your digital campaigns and the efficiency of your offline ads.

Get to know the Top 3 benefits you get with Decidata tv

Due to their offline monitoring technology, they are able to recognize and analyze content and commercials on the air on TV and radio platforms.
They allow advertisers to compare, buy, control and optimize each marketing campaign on any screen.
They offer premium inventory to media owners easily on all screens thanks to their content monitoring and our tools. This helps optimize the workflow, making it easier for brands and agencies to maximize their media investment.

How does Decidata accomplish all this?

Its monitoring and advertising platform does everything mentioned above as follows:

Launch your campaigns
Monitor your inventory
Analyze your competition
Optimize your ROI

Also, a great advantage is that they provide you with reports and recommendations in real-time so you can optimize your results online and offline. All these services are available to us.

Get to know additional benefits of Decidata

Paid online and offline campaign data analysis.
Budget management, guides, and performance powered by its Artificial Intelligence developed by experts in the programmatic purchase, strategy, and analysis.
Optimization for higher conversions. A / B testing, performance campaigns, etc.
Access to direct and indirect key metrics. This is achieved through monitoring user behavior (impressions, views, CPM, CPV, CTR, CPC, VTR, CPL, etc.).
Cross-channel to reach your audience through different screens and devices.

In LDM we offer Decidata as part of our services

In Latam Digital Marketing we are the # 1 agency in Marketing Performance, that is why we always need to offer the best results to our clients. And Decidata has helped us offer this to the different brands we work with.

Likewise, when working with offline and online processes, it’s important to have the right tools to offer omnichannel strategies to our clients. Because the offline measurement is not normally possible, Decidata becomes an important ally for these cases.

Each person has steps or points of contact that a person goes through before making their purchase. Probably, it is necessary to investigate the means to know where our clients and potential clients move and thus achieve better results.

Decidata Success Story: Hot Sale 2018

During 2018 Decidata executed several campaigns for a Hot Sale, including one with the TV Attribution product. Certainly, this platform allowed conversions measurement generated by TV commercials on the brand’s website and thus, analyze which channels, schedules, days and creatives generated more interactions.

What were the results of the 2018 Hot Sale?

More than 360 brands participated during the 2018 Hot Sale
The average purchase was $ 1394.81 MXN.
The participating brands reached $ 8,557 million MXN in sales.
Consumers spent up to 35% more for each purchase made.

Decidata was part of LDM Kore AI HUB

The startup was present at the most important Artificial Intelligence Event in the region organized by LDM where the most recognized companies presented the new Machine Learning and Artificial Intelligence technologies. Here we present a summary of this presentation:

*Remember to turn on captions in English

So, if you are prepared to take your company to the next level and get the best result from your digital campaigns, Decidata tv is the perfect tool for you, and in LDM we can offer you all its services.

If you want to get a quote and get more information about Decidata tv for your brand or company, you can do it here:

More information here

If you want to learn more about Digital Marketing, don’t you miss our section!

We are ready to implement Performance Digital Marketing strategies to offer you the best results. Because the only way to change the future is to create it …

11 Sep 201911 Sep 2019

Corporate Training Software | Increase your company’s productivity using Hero Guest

Restaurant owners invest large amounts of money in their businesses, but the training of their staff is also required to provide excellent customer service. However, as learning is mostly limited to traditional methods, it is why a Corporate Training Software was born known as Hero Guest.

We all know, that the reputation of a company takes years to build, but it only takes a couple of minutes and bad decision-making for all to fall apart.

After working for years in the restaurant sector, Mero Mole launched Hero Guest the Corporate Training Software which is dedicated to evolving consumer experience and the profitability of restaurants.

The application was created to train restaurant employees through evaluations, and it was able to teach everything from placing the cutlery on a table to serving the client and preparing each of the dishes. Currently, the Hero Guest software technology has expanded to different sectors due to its wide adaptability.

It’s the details that count, and for this Corporate Training Software, for example, you can teach your collaborators from the correct way to execute a process, to the correct technique to provide cordial treatment to customers. Unquestionably, it is why training for all your staff is fundamental within the resources of your company.

A well-trained staff sells up to 24% more, according to US statistics; many believe that they can raise their income up to 30 or 40%, but that is not true, only a great promotion increases between 7 and 12%.
Eduardo Méndez, co-founder of Hero Guest

What is Corporate Training Software?

It is the set of processes or information that can be learned through digital platforms. This allows acquiring knowledge in more interactive and easy ways to understand it.

How can I download Hero Guest?

This app is available on Google Play and the Apple App Store.

Hero Guest is the Corporate Training Software that teaches your staff interactively

From the simplest tasks to the most complex objective, each tool is designed to improve team productivity, business profitability, and consumer experience with metrics that give you full visibility of your operation.

Furthermore, Hero Guest offers you personalized digital training according to the business information so that the employee knows every detail of the place. Therefore, it has different areas: training, supervision, human resources, and marketing. It is why you can adapt it to each company or industry. Clearly, everything is born from the premise of teaching your staff in an interactive way and with greater knowledge retention.

Top 4 Hero Guest benefits

Learn about the benefits of digital training on Hero Guest as your learning and customer service improvement platform.

Supervision
Digitizes your monitoring lists or other checklists and gives you visibility into the status of your stores in real-time.
Strategic Sales
P-Mix analysis and quarterly courses of suggestive and impulsive sales strategies designed to increase sales and reduce COGS.
User Experience Measurement
Includes consumer satisfaction surveys to give you visibility of the experience in real-time.
Continuous Improvement
Quarterly courses designed to reduce operating problems based on consumer reviews and surveys.

How does Hero Guest make the difference?

Hero Guest focuses on the consumer experience and the person who has that direct connection with the client as someone who represents the brand.

So, the experience is 100% in the hands of the staff, and that staff needs to be prepared to offer their best. While it´s true that you can get many people to visit your company, it is a probability that if they do not receive good attention, then there is a good chance that they will not return.

This is why Hero Guest bases its work on three basic principles:

Custom Education

They take the heavy and difficult to read manuals and make them playful and easy to understand. Topics such as Introduction, Service Cycle, Processes, Standards, and Menus, are modified and adapted to the platform, making your learning easier.

Tactical Training

Although the theoretical part is important, the real value is in the delivery of that knowledge and where the efforts we have made will really be reflected. One of its great advantages is the constant training and positive reinforcement which is done through competitions between branches, improvement of courses, and industry knowledge.

Data based decisions

People need to understand the data and what it means because it allows an effective decision. Subsequently, it is through these understandable actions that they can help all team members understand it as well.

LDM has been part of the evolution of consumers

Everything that is not measurable cannot be improved

This is the main basic principle that we are inspired, which is why Hero Guest is one of the applications we offer to our clients.

Although it is true that its first purpose is to function as a training tool for the gastronomic industry, others such as retail can also benefit from digital training.

At Latam Digital Marketing we focus on doing Performance Marketing through different Machine Learning and Artificial Intelligence platforms, but we also provide our clients with the necessary tools to achieve their objectives.

If you want to incorporate this excellent tool into your brand, we are here to help you!

This app is so innovative and recognized that is has been largely talked about in Mexico, so much so that it has been presented nationally and internationally. It was presented in the most important Artificial Intelligence Event in the region: LDM Kore AI Hub. Here we give you a glimpse of the presentation:

Learn more about the world of Artificial Intelligence and Machine Learning and meet the # 1 Performance Digital Marketing agency in the region.

If you want to quote and get more information about Hero Guest for your brand or company, you can do it here:

More info here

If you enjoy everything related to our work and partners, read our other blog posts on Social Media!

03 Sep 201905 Sep 2019

This is the world’s most advanced AI Audience Optimization Software

In a world where we need to streamline and automate processes, comes Audience Optimization Software for the best option. Particularly, it is the reason why we should seek out agencies that are able to offer us all the tools we need, in the same software.

Artificial Intelligence allows us to recognize patterns and optimize processes. It has directly influenced and helped modern technology and brands that fail to adapt to lose relevance.

Currently, as listed on the Fortune 500 of the 1950s, 90% of the companies listed have disappeared. Only 10% of businesses have taken advantage of marketing automation to survive.

What is a Digital Campaign?

It refers to the set of strategies that are planned to impact a specific target. In addition, it seeks to generate an action from the users and achieve the established objectives.

What is Artificial Intelligence?

It is a set of systems that allows processes to occur with fewer resources, in less time and with minimal human intervention. This technology includes learning patterns, reasoning and the optimization of both.

What does Audience Optimization mean?

This is a strategy to reach and engage audiences and better understand the interests of users.

Artificial Intelligence applied to Digital Campaigns is possible with Adext AI

Adex AI is the creator of an automated artificial intelligence model and machine learning for digital campaigns. It’s the best way to work because it allows you to save time and money while satisfying your customers at the lowest cost.

Working with ad campaigns on Facebook and Google may require constant improvements and optimizations in real-time, all of which are possible with Adext AI.

This Audience Optimization Software does not need to be manipulated daily and definitely does not need to be checked for results since only the strategies are what need to be configured. That means that the system is responsible for achieving the proposed objectives, which can reduce at least 4 hours of daily work in digital campaigns.

Our goal is to help as many SMEs as possible to increase their sales. People mistakenly fear the rise of artificial intelligence (AI).
AI is better than humans in many ways, such as numbers and data tasks, business intelligence, and repetitive and mechanical tasks such as media planning. Nevertheless, people are much better at creative and strategic tasks.
It’s not about whether AI will replace humans or not, the point is to know what we do best and focus on that.
Daniel Molano – Adext AI’s CEO

Top 5 benefits that Adext offers to your company

When using an Audience Optimization Software for digital campaigns, it is important to use the one that can offer the most benefits with less time investment.
Here we present the Top 5 Benefits that Adext AI can offer you:

Measurement with absolute precision
Campaigns can be measured at every step, which is why the result will always be accurate.
Get the best audience
Part of their process when using Artificial Intelligence involves measuring thousands of niches, which allows them to determine the best audience.
Replicate your campaigns in different audiences
In tenths of a second, a process that would take days manually manages to create hundreds of audiences for the same ad.
Optimize your campaigns 480 times a day
Ensuring that your results are optimal since it is in constant analysis and improvement.
Predict better hours to convert
Your best audience in a given day and time, but not necessarily the best audience the following week. That’s why Adext AI analyzes the best audiences multiple times a day.

What is an Audience Optimization Software for?

We are in a digital age where our digital marketing strategies must be linked to the result we want to obtain. Now that we are able to predict what we can achieve before making the investment, we need the results to be the best.

As we reflect on that research, we find automation processes that can be executed and improved when we have software specialized in Audience Optimization.

What does Adext AI offer its customers?

With Adext AI you only need to connect and automate, without a doubt you will be increasing your conversions by 100%!

Companies must establish the KPIs they want to work with. An interesting fact is that Adext doesn’t charge its customers unless 100% of the goal is reached in each campaign.

Just 5 minutes of a free trial is able to demonstrate everything the software can do in real-time. Among the main benefits we can highlight are:

Autonomous improvement of customer performance at great scale.
Better performance and greater customer retention.
Campaign management efficiency with higher margins.

At LDM we offer Adext AI services to optimize campaigns

At Latam Digital Marketing we are focused on Result Marketing, which is why our fundamental goal is to offer our clients the best result. Moreover, we reach that goal in your digital campaigns and strive to obtain the best performance through constant optimization.

When we use Adext AI with our clients, these are some of the results we achieve:

Minimize the cost of conversion between 30% and 50% in digital media.
Optimize campaign results automatically.
Offer our clients a personalized results dashboard for each digital campaign.

Adext AI Success Stories of using Audience Optimization Software

Even if the company does not reveal its sources for the privacy of its customers, it does present some of the results obtained through its Digital Campaign Software. For example:

With a car sales company, they achieved an increase in conversions in lead generation of 143%. These refer to E-commerce transactions.
They achieved an increase of 89% in conversions through a Lead Generation campaign for a company selling televisions and cell phones.
For a retail convenience store, that has 10,000 points of sale, Adext AI achieved more than 1,368 % increase in the offline conversion on point sales.
A digital travel agency benefited from a 61% increase in sales. Their result was directly measured in the number of sales they achieved.

It is important to note that this is achieved without human intervention and apart from the fact that Adext AI does not charge its customers if it does not reach all the proposed KPIs.

Adext AI participates in LDM Kore AI Hub

The startup was present at the most important Artificial Intelligence events in the region organized by LDM where the most renowned companies presented new Machine Learning and Artificial Intelligence uses. Here we present a summary of his presentation:

*This video is Spanish, you’ll need to turn on your subtitles

Finally, If you are ready to take your business to the next level and want to get the best result from your digital campaigns, Adext AI is the perfect option for you and at LDM we can offer you all its services.

If you’ll like more info and pricing for Adext AI for your brand or business, click here:

More Info

We are ready to implement Performance Digital Marketing strategies to offer you the best results. The only way to change the future is to create it …

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