Corporate Training Software | Increase your company’s productivity using Hero Guest

Capacitacion Digital

Restaurant owners invest large amounts of money in their businesses, but the training of their staff is also required to provide excellent customer service. However, as learning is mostly limited to traditional methods, it is why a Corporate Training Software was born known as Hero Guest.

We all know, that the reputation of a company takes years to build, but it only takes a couple of minutes and bad decision-making for all to fall apart.

After working for years in the restaurant sector, Mero Mole launched Hero Guest the Corporate Training Software which is dedicated to evolving consumer experience and the profitability of restaurants.

The application was created to train restaurant employees through evaluations, and it was able to teach everything from placing the cutlery on a table to serving the client and preparing each of the dishes. Currently, the Hero Guest software technology has expanded to different sectors due to its wide adaptability.

It’s the details that count, and for this Corporate Training Software, for example,  you can teach your collaborators from the correct way to execute a process, to the correct technique to provide cordial treatment to customers. Unquestionably, it is why training for all your staff is fundamental within the resources of your company.

A well-trained staff sells up to 24% more, according to US statistics; many believe that they can raise their income up to 30 or 40%, but that is not true, only a great promotion increases between 7 and 12%.

Eduardo Méndez, co-founder of Hero Guest



What is Corporate Training Software?

It is the set of processes or information that can be learned through digital platforms. This allows acquiring knowledge in more interactive and easy ways to understand it.

How can I download Hero Guest?

This app is available on Google Play and the Apple App Store.


Hero Guest is the Corporate Training Software that teaches your staff interactively

From the simplest tasks to the most complex objective, each tool is designed to improve team productivity, business profitability, and consumer experience with metrics that give you full visibility of your operation.

Furthermore, Hero Guest offers you personalized digital training according to the business information so that the employee knows every detail of the place. Therefore, it has different areas: training, supervision, human resources, and marketing. It is why you can adapt it to each company or industry. Clearly, everything is born from the premise of teaching your staff in an interactive way and with greater knowledge retention.

Top 4 Hero Guest benefits

Learn about the benefits of digital training on Hero Guest as your learning and customer service improvement platform.

  1. Supervision

    Digitizes your monitoring lists or other checklists and gives you visibility into the status of your stores in real-time.

  2. Strategic Sales

    P-Mix analysis and quarterly courses of suggestive and impulsive sales strategies designed to increase sales and reduce COGS.

  3. User Experience Measurement

    Includes consumer satisfaction surveys to give you visibility of the experience in real-time.

  4. Continuous Improvement

    Quarterly courses designed to reduce operating problems based on consumer reviews and surveys.

training courses software

How does Hero Guest make the difference?

Hero Guest focuses on the consumer experience and the person who has that direct connection with the client as someone who represents the brand.

So, the experience is 100% in the hands of the staff, and that staff needs to be prepared to offer their best. While it´s true that you can get many people to visit your company, it is a probability that if they do not receive good attention, then there is a good chance that they will not return.

This is why Hero Guest bases its work on three basic principles:

  • Custom Education

They take the heavy and difficult to read manuals and make them playful and easy to understand. Topics such as Introduction, Service Cycle, Processes, Standards, and Menus, are modified and adapted to the platform, making your learning easier.

  • Tactical Training

Although the theoretical part is important, the real value is in the delivery of that knowledge and where the efforts we have made will really be reflected. One of its great advantages is the constant training and positive reinforcement which is done through competitions between branches, improvement of courses, and industry knowledge.

  • Data based decisions

People need to understand the data and what it means because it allows an effective decision. Subsequently, it is through these understandable actions that they can help all team members understand it as well. 


LDM has been part of the evolution of consumers


Everything that is not measurable cannot be improved

This is the main basic principle that we are inspired, which is why Hero Guest is one of the applications we offer to our clients.

Although it is true that its first purpose is to function as a training tool for the gastronomic industry, others such as retail can also benefit from digital training.

At Latam Digital Marketing we focus on doing Performance Marketing through different Machine Learning and Artificial Intelligence platforms, but we also provide our clients with the necessary tools to achieve their objectives.

Hero Guest

If you want to incorporate this excellent tool into your brand, we are here to help you!


This app is so innovative and recognized that is has been largely talked about in Mexico, so much so that it has been presented nationally and internationally. It was presented in the most important Artificial Intelligence Event in the region: LDM Kore AI Hub. Here we give you a glimpse of the presentation:


Learn more about the world of Artificial Intelligence and Machine Learning and meet the # 1 Performance Digital Marketing agency in the region.

If you want to quote and get more information about Hero Guest for your brand or company, you can do it here:

If you enjoy everything related to our work and partners, read our other blog posts on Social Media!

Adext AI: The ultimate audience optimization software for smart campaigns

adext ai review for your company

In today’s fast-paced digital marketing landscape, companies are constantly searching for innovative ways to optimize their marketing strategies, improve ROI, and stay ahead of the competition. One such solution that has caught the attention of marketers worldwide is Adext AI. This cutting-edge platform uses artificial intelligence to streamline digital advertising and audience targeting, automating what was once a manual process.

What is Adext AI review?

Adext AI is an advanced audience optimization software that leverages artificial intelligence and machine learning to automate and optimize digital marketing campaigns across various platforms, including Google Ads, and social medias Ads. 

With the power of AI, Adext is able to continuously analyze user data, adjust campaigns in real-time, and predict the best strategies for targeting the right audiences. This helps marketers drive superior results, reduce wasteful spending, and significantly boost conversion rates.The software uses a data-driven approach, constantly refining its algorithms to identify the most profitable audience segments. This allows for granular audience targeting that adjusts dynamically based on real-time performance.

 

This is Adext AI

Key features and benefits of Adext AI

  • AI-Powered Audience Segmentation: Adext AI utilizes machine learning algorithms to segment audiences more accurately than ever before. The platform automatically detects changes in user behavior and redefines audience categories, allowing you to target potential customers with laser precision. This dynamic audience segmentation ensures that you’re always reaching the right people with the right message.
  • Multi-Platform Optimization: One of Adext AI’s standout features is its ability to work across multiple digital marketing platforms, including Google Ads, some social medias, and more. By consolidating data from different platforms, Adext AI helps create an integrated and consistent marketing strategy. It ensures that your campaigns are always optimized, regardless of the channel, and adjusts your budget allocation in real-time for maximum performance.
  • Continuous and Automated Campaign Optimization: Adext AI optimizes your campaigns 480 times per day, ensuring that your ads always perform at their peak. By continuously testing and adjusting your ad creatives, targeting parameters, and bidding strategies, it automatically identifies winning combinations and focuses your resources on the most profitable ones. This continuous optimization removes human error and ensures consistent improvements without additional effort.
  • Smart Budget Allocation: One of the challenges of digital advertising is ensuring that your budget is spent in the most effective way. Adext AI excels in this area by dynamically allocating your budget across campaigns based on real-time performance. The AI tracks which audiences and ads generate the best results and reallocates funds to maximize ROI. This intelligent budget management minimizes wastage and ensures that every dollar spent works towards achieving your campaign goals.
  • Predictive Analytics: With this tool, Adext AI can forecast which audiences are most likely to convert at specific times. By analyzing user behavior and trends, Adext AI predicts when users are most active, ensuring your ads reach them when they’re most likely to engage. This data-driven approach leads to improved engagement rates and higher conversion rates.
  • Performance-Driven Pricing Model: Adext AI offers a unique pricing structure where you only pay when your campaign meets 100% of its performance goals. This model provides a high level of transparency and confidence for marketers, as it ensures that they’re only paying for tangible results, not just impressions or clicks.
  • Real-Time Analytics and Insights: Adext AI delivers real-time performance data, allowing marketers to access detailed insights about their campaigns at any moment. With customizable dashboards and reports, users can track key performance metrics like conversions, cost-per-acquisition (CPA), and return on ad spend (ROAS). These real-time insights empower marketers to make informed decisions and quickly adjust their campaigns as needed.
  • Adext AI for Global Campaigns: A particularly useful feature of Adext AI is its ability to manage global campaigns. With the ability to localize ad creatives and optimize campaigns in different languages and regions, Adext AI helps businesses scale their marketing efforts internationally. Whether you’re targeting specific countries or managing multiple campaigns across different markets, Adext AI makes it easier to navigate and optimize global advertising efforts.

Why choose Adext AI for your marketing campaigns?

Unlike traditional campaign management tools that require constant manual oversight and optimization, Adext AI handles the complex tasks of audience targeting and campaign optimization automatically. This allows marketers to focus on strategy while the AI ensures continuous improvements. 

The platform’s ability to predict optimal conversion times, identify high-performing audiences, and reallocate budgets dynamically gives users a competitive edge in the crowded digital advertising landscape.

Adext AI vs. traditional marketing methods

When compared to traditional digital marketing methods, Adext AI offers a much more efficient and effective approach. Traditional methods often rely on trial and error, requiring marketers to manually adjust campaigns based on intuition or past experiences. This process is time-consuming, and the results are not always predictable.

With Adext AI, the focus shifts to data-driven decisions. The AI continuously analyzes massive datasets, identifying trends and making real-time adjustments to campaign elements. This data-driven approach minimizes human bias and leads to more accurate targeting, resulting in higher-quality leads and better conversion rates.

Is Adext AI right for you?

Whether you’re a small business owner or managing large-scale marketing efforts, Adext AI can be a valuable asset to your digital marketing toolkit. Its ability to optimize across platforms, save time, reduce costs, and drive superior results makes it an essential tool for marketers looking to gain an edge in today’s competitive digital marketplace.

By automating tedious tasks and focusing on data-driven decisions, Adext AI frees up marketers to focus on creativity, innovation, and strategic growth. It is especially useful for businesses looking to scale their advertising efforts without hiring a massive team or dedicating countless hours to manual optimization.

Conclusion

In summary, Adext AI is an all-in-one solution for businesses looking to elevate their digital marketing campaigns. By automating audience targeting, optimizing budgets, and using predictive analytics, Adext AI ensures that your campaigns run at peak performance 24/7. With the added advantage of a performance-driven pricing model and global scalability, Adext AI stands out as a game-changing tool for modern marketers.

If you’re looking for a way to streamline your digital campaigns, improve ROI, and maximize your advertising performance, Adext AI could be the key to unlocking success in your marketing strategy.

*This video is Spanish, you’ll need to turn on your subtitles


References

Latam Digital Marketing. 2019, September 3. This is the world’s most advanced AI Audience Optimization Software. https://www.latamdigitalmarketing.com/blog/en/audience-optimization-software/

This is the Social Media Listening Software that offers you 90% accuracy in Spanish

Escucha Social

In previous articles, we talked about Social Listening and its importance for brands. Further knowing when people mention your company, it is very necessary to know what users really say about it.

That is why when we collect large amounts of data, we need to find the most efficient way to analyze it. Undoubtedly, through social listening, we are able to classify all that data as a whole to select the one that interests us most.

Social Listening is responsible not only for analyzing the content we publish but also for improving our strategy. This improvement refers to the key component to achieve the engagement we need through the analysis of comments, conversations, opinions, preferences and user data. The real goal we must achieve with Social Listening Marketing is to measure through our strategy, the performance of a brand, product or organization.

Once we know what we need to do, that’s when we look for the best platform to achieve it. At Latam Digital Marketing we set the task of doing all the research for you and compare the best options on the market. Here we present the winner:

Karma Pulse Social media listening software

For Social Listening in your company, use Karma Pulse

After much research and comparing various Social Listening platforms, we get one that offers the best cost/benefit.

Karma Pulse is a measurement platform for analysis, and interaction on social networks using artificial intelligence. It filters, segments, classifies and analyzes social network profiles, (as well as the competition) as well as listens and understands what your customers say in real-time.

Its services are being used by companies around the world, from television channels and universities to international banks. In addition to artificial intelligence productos loaded with specialized analysis of market conversations, as well as focus on real-time and monitor real-time Spanish-speaking conversations.

Some of the options you have within this platform are:

  • War Room

These Social Listening rooms allow you to visualize the most relevant data for the decision making on executive boards your business focusing on brand, sales, communication, and user experience. At the business level, it allows us to ask precise questions to each area and take the necessary actions in a timely manner.

The Executive Boards of War Room are a simple tool that presents an x-ray of the most relevant topics of our brand. Besides, it is an excellent ally for customer service, sales, marketing, and communication areas.

Not only do we have knowledge of the actions of the competition, but we know aspects of our company that were indifferent to us.

  • Reports

The reports allow you to understand the data in depth to answer the questions you need to solve through data, graphs, findings, trends, and recommendations.

Also, the reports are specially made, so you can know the market’s behavior. Unquestionably, you can discover the practices of your sector and create strategies with specific information to your field in the digital world.

  • Social Hub

It generates social experiences using different strategies that attract your audience, increase your brand presence and trigger social interaction.

  • Segmented Twitter Publicity

The most innovative social media advertising on Twitter for your audience through interest segments.


6 Benefits of Karma Pulse compared to other platforms

  1. Personalized alerts about the brand, with which you will be able to detect movements of the brand. 
  2. Monthly status reports of the account. 
  3. Content Monitor specialized in Hispanic American platforms, and compare them.
  4. Machine Learning as a tool to improve the learning of the algorithm, thus improving the collection of information.
  5. Measures the Brand’s Health of the competition to show us how we are in comparison.
  6. Analyzes the reactions through emojis, content, comment hours and more.

Why is it important to do Social Listening?

  1. It allows you to detect new niche markets.
  2. It analyzes your direct competitors.
  3. It identifies the main influencers/ambassadors of your brand.
  4. It knows the brand’s feeling your audience has.
  5. It knows in real-time everything that is happening with the brand and alerts at the time of crisis.
  6. Without Social Listening strategies, you may be losing crucial information about what happens in your profiles.
  7. If you are not listening to what is happening on your social networks, you are working in the dark.

Karma Pulse as one of our softwares

Through marketing we need to know the brand’s health we are working with, that’s why we use Karma Pulse. This tool is essential to plan strategies that will allow us to analyze high volumes of data.

Also, it allows us to know niches in which we talk about our brand and the moments in which this happens. This especially means that through Artificial Intelligence we are also able to predict trends and improve our strategies. 

One of the biggest features that we take advantage of from the platform is that 90% of the actions that can be performed are adapted to the needs of each client.

Our biggest satisfaction is to know that through Artificial Intelligence the processes are technologically automated. This is why we do not waste time or effort in manually teaching the platform to understand what users are saying.

Success stories with Social Listening

Social listening offers great potential benefits to achieve your strategic objectives. Currently, big brands are developing this automated practice to achieve different purposes.

Some companies use social listening to connect with new clients and influencers, aiming for unique offers in a shopping experience. Without a doubt, with social listening you can manage the reputation of your brand; therefore making user experience unforgettable.

Below, you will find some practices that will help you understand cases where Social Listening worked.

  • Asos and Desi Perkins

Desi Perkins is a popular YouTuber that creates lifestyle and beauty content. She currently has 3.2 M subscribers. She offers advice and product recommendations in her videos with a great influence on her followers.

As an influencer, Desi Perkins adopts a routine and beauty tricks that her followers want to emulate to achieve. For example, one day she decided to make a garment in the ASOS online store that was not in stock. Then, Desi Perkins decided to raise this situation in social networks:

“Why does @ASOS show me beautiful articles that are sold out on their website? Every product I select is not in stock.

Desi Perkins

This post was uploaded to Twitter and in less than a day she got an immediate reaction from users, with 32 retweets and 771 likes. Soon her followers began to interact with her and offered online store alternatives that had a similar cost.

The ASOS store responded to Desi Perkins’s tweet in 12 minutes to offer a solution. It is very important that brands respond as quickly as possible, managing mentions of their brand. Don’t know what social listening is yet? In this case, this practice allowed ASOS to be attentive to users’ opinions and respond to Desi Perkins.

Netflix Socks

Netflix keeps the user in mind at all times and aims to offer you a unique experience when you are watching your favorite shows and movies. In the Shorty Awards they pointed out “when we are not publishing, we are listening, looking for the new trends that drive the world of entertainment”.

In this way, Netflix values ​​the user experience and uses social listening to be as satisfactory as possible. A clear example is the product offered: Netflix Socks.

When Netflix practiced social listening, he observed that many users fell asleep while watching a series or movie. Therefore, Netflix detected an opportunity to offer smart socks; When the user is falling asleep, they send a signal to the television and pause the program they are watching.


Here we present more about Karma Pulse and everything it can do to boost your business. This is part of their presentation at the LDM Kore AI Hub in Mexico City:

*Remember to activate the English captions


If you want to know more about related topics, our Marketing Automation section tells you more about the use of software to automate tasks.

If you’ll like more info and pricing for Karma Pulse for your brand or business, click here:

At Latam Digital Marketing, we are the right marketing performance agency to help grow your brand. Let’s talk about your next digital strategy!

Chatbot automation | A new era for lead generation and Artificial Intelligence

Chatbot automation

In our previous blog about leads, we talked about how to generate these small capsules of information that are important and useful for companies, because they are the way in which they will allow them to convert their investment in the digital world to real sales.

In e-marketing, when a user after an internet search arrives at a web page and fills in an information request form, we call this lead.

This is why, those masses of information so important for companies, should be able to be collected in a massive way, and the best way to do it would be 24/7/365. But having a staff constantly interacting with users to obtain this information, would imply a great use of human resources.

Then, the need is born to continue attracting customers, regardless of the time or place from which they contact us. But, only Call Centers have the possibility to remain available at any time for such work.

What can we do in that case?

The answer: Let’s use Bots

A bot is a software or computer program prepared to perform repetitive tasks over the Internet as if it were a human, that is, with some intelligence.

This is why there are different types of bots, assigning these personalized tasks to the needs of our companies.

And now is when we have a technological ally, that regardless of time or day, may be performing repetitive tasks for us.

When we finally implement bots on our websites and / or social networks, which can interact with people, we are using technology to our advantage.

This is achieved by detecting specific words in the chats, and the fact of storing the data we need to convert contacting with users into leads, makes us one step ahead.

But when talking about chatbots, we refer to one more step for Artificial Intelligence, since these bots are able to hold conversations with people and to carry out certain orders that we indicate.

Many users, without knowing it, will be interacting with a series of processes and commands, while they think there is a person on the other side of the screen responding.

chatbot automation
Eliza Chatbot

What many people don’t know is that the history of bots is much older than imagined, since Eliza was the first chat bot in history, created in 1966 by Joseph Weizenbaum of MIT.

And even though his goal was to show the superficiality of human conversations, it was the proof of communication between the machine and man.

By detecting keywords, Eliza could start conversations. This became the first step towards Artificial Intelligence applied to the chats.

Artificial Intelligence applied to Digital Marketing

At the beginning, when we heard about Artificial Intelligence, the first thing that came to our mind were science fiction movies, Star Wars, ET and any other subject far from our reality.

But Artificial Intelligence is a reality, and is in contact with us more than we imagine.

That’s when we have two potential users:

  • Those who are concerned that it makes the processes so automated that human intervention is not necessary.
  • Those who trust that this will be a tool to streamline processes and make them more efficiently.

But the reality is that thanks to Digital Intelligence, chatbots have the possibility to create that interaction between people, so it doesn’t matter if you sleep, if you are out of work, or you simply don’t have access to your computer, the bots will all be there for you.

And we are able to request that series of data that will allow us to generate leads for our brands, regardless of the day or time.

Chatbot automation

Just as Facebook, Uber and many other platforms are incorporating into their lead capture strategy, we also have done so.

It is important that in a frequent time, we feed our chatbot, like as well as a child who learns vocabulary, the more words he knows, the better his performance can be.

Do you want to know more ways to get leads?

As a Performance Agency, we work to take your brand to the next level. Contact us!