What is Digital Marketing Automation?

Have you ever heard about Digital Marketing Automation? Surely it seems a distant term and you probably don’t need to know, but if you are a fan of the Inbound methodology, you are most likely to use this tool day after day, to carry out multiple successful marketing campaigns, and generate the desired sales.

74% of companies that use Digital Marketing Automation confess that this powerful tool helps them optimize time.

How does Digital Marketing Automation start?

Digital Marketing Automation starts from the moment when we attract traffic, until we generate the desired conversions with the new leads that we capture through the Internet and other media and channels.

The potential of this tool is that once this “machine” is configured, there is no need for human intervention during the conversion process, because all emails, notifications and actions, are automatically executed with automation software.

This way, we can also focus our efforts on attracting new customers that will feed the “machine”.

Why should we bet on Digital Marketing Automation?

Digital Marketing Automation saves us a lot of time, but above all, it allows us to do more customized marketing and, therefore, more effective.

According to Adestra, 74% of companies that use Digital Marketing Automation for their strategies and campaigns, confess that the main advantage of this powerful tool is the ability to optimize time.

The use of Digital Marketing Automation makes the processes that otherwise would have been done manually, are much more efficient and controlled over time, and also be able to perform some cascading processes that would be impossible to perform manually.

This means that using specific software, you can perform all actions that your company contemplates within the set of sales in a systematic way, improving the processes and effectiveness of each activity.

Advantages of Digital Marketing Automation

We have 5 important advantages that will provide you with the quality and security you need to run your Inbound Campaigns successfully.

Enrich the sales process

This is the number one benefit, because for you, the sales process can probably become cumbersome and annoying. However, through Digital Marketing Automation, you can acquire more detailed information about your leads and potential clients, to create a space for communication with them, where you can attend them directly.

This type of tools allows you to establish a nutrition of leads, where, for example, once the lead subscribes to the newsletter, you can send customized messages automatically, and then begin to initiate the dialogue to connect with your audience without delays.

On the other hand, you can compose the Lead Scoring or the Leads Qualification where you evaluate at what stage of the Sales Funnel the lead is located, so that you can be with the user until the whole process is completed and the sale is finished.

Segment the target customer

Yes, as we explained in benefit number 1, Digital Marketing Automation helps you solve the constant intrigue about your target audience. So, when revealing the mystery, you can know what stage it is in, and how you route it to the end point so that it approaches you, knows you and decides to make the purchase.

It is not necessary to manually separate each lead that arrives, because through the automation software you receive the essential data to automatically classify and segment each user. Also, you prepare those who are not yet ready to make a decision, and who need more time to meet you.

Without a doubt, you have the advantage of falling in love and loyalty with each campaign, strategy and content.

Reduce costs

This is the most dreamed phrase by any marketer! Because we are going to be honest, we know that in marketing any mistake costs very expensive, that’s why Digital Marketing Automation helps you reduce the margin of error to the maximum and with this the expenses that entails.

Nucleus Research indicates that Marketing Automation can lead to a 14.5% increase in sales production, and reduce up to 12.2% in overhead of other marketing processes.

Digital Marketing Automation is an excellent solution!

In short, you can improve each of the processes that are carried out in each of your departments with Marketing Automation.

This is why this type of tools can make your life much easier in terms of working on strategies and meeting the objectives.

Also, it’s good to keep in mind that with Marketing Automation, you can rate new and better leads for your brand.

Are you ready for Marketing Automation? Learn more about everything you can do for your company or venture.

As a Performance Agency, we work to take your brand to the next level. Contact us!

11 Sep 201911 Sep 2019

Corporate Training Software | Increase your company’s productivity using Hero Guest

Restaurant owners invest large amounts of money in their businesses, but the training of their staff is also required to provide excellent customer service. However, as learning is mostly limited to traditional methods, it is why a Corporate Training Software was born known as Hero Guest.

We all know, that the reputation of a company takes years to build, but it only takes a couple of minutes and bad decision-making for all to fall apart.

After working for years in the restaurant sector, Mero Mole launched Hero Guest the Corporate Training Software which is dedicated to evolving consumer experience and the profitability of restaurants.

The application was created to train restaurant employees through evaluations, and it was able to teach everything from placing the cutlery on a table to serving the client and preparing each of the dishes. Currently, the Hero Guest software technology has expanded to different sectors due to its wide adaptability.

It’s the details that count, and for this Corporate Training Software, for example, you can teach your collaborators from the correct way to execute a process, to the correct technique to provide cordial treatment to customers. Unquestionably, it is why training for all your staff is fundamental within the resources of your company.

A well-trained staff sells up to 24% more, according to US statistics; many believe that they can raise their income up to 30 or 40%, but that is not true, only a great promotion increases between 7 and 12%.
Eduardo Méndez, co-founder of Hero Guest

What is Corporate Training Software?

It is the set of processes or information that can be learned through digital platforms. This allows acquiring knowledge in more interactive and easy ways to understand it.

How can I download Hero Guest?

This app is available on Google Play and the Apple App Store.

Hero Guest is the Corporate Training Software that teaches your staff interactively

From the simplest tasks to the most complex objective, each tool is designed to improve team productivity, business profitability, and consumer experience with metrics that give you full visibility of your operation.

Furthermore, Hero Guest offers you personalized digital training according to the business information so that the employee knows every detail of the place. Therefore, it has different areas: training, supervision, human resources, and marketing. It is why you can adapt it to each company or industry. Clearly, everything is born from the premise of teaching your staff in an interactive way and with greater knowledge retention.

Top 4 Hero Guest benefits

Learn about the benefits of digital training on Hero Guest as your learning and customer service improvement platform.

Supervision
Digitizes your monitoring lists or other checklists and gives you visibility into the status of your stores in real-time.
Strategic Sales
P-Mix analysis and quarterly courses of suggestive and impulsive sales strategies designed to increase sales and reduce COGS.
User Experience Measurement
Includes consumer satisfaction surveys to give you visibility of the experience in real-time.
Continuous Improvement
Quarterly courses designed to reduce operating problems based on consumer reviews and surveys.

How does Hero Guest make the difference?

Hero Guest focuses on the consumer experience and the person who has that direct connection with the client as someone who represents the brand.

So, the experience is 100% in the hands of the staff, and that staff needs to be prepared to offer their best. While it´s true that you can get many people to visit your company, it is a probability that if they do not receive good attention, then there is a good chance that they will not return.

This is why Hero Guest bases its work on three basic principles:

Custom Education

They take the heavy and difficult to read manuals and make them playful and easy to understand. Topics such as Introduction, Service Cycle, Processes, Standards, and Menus, are modified and adapted to the platform, making your learning easier.

Tactical Training

Although the theoretical part is important, the real value is in the delivery of that knowledge and where the efforts we have made will really be reflected. One of its great advantages is the constant training and positive reinforcement which is done through competitions between branches, improvement of courses, and industry knowledge.

Data based decisions

People need to understand the data and what it means because it allows an effective decision. Subsequently, it is through these understandable actions that they can help all team members understand it as well.

LDM has been part of the evolution of consumers

Everything that is not measurable cannot be improved

This is the main basic principle that we are inspired, which is why Hero Guest is one of the applications we offer to our clients.

Although it is true that its first purpose is to function as a training tool for the gastronomic industry, others such as retail can also benefit from digital training.

At Latam Digital Marketing we focus on doing Performance Marketing through different Machine Learning and Artificial Intelligence platforms, but we also provide our clients with the necessary tools to achieve their objectives.

If you want to incorporate this excellent tool into your brand, we are here to help you!

This app is so innovative and recognized that is has been largely talked about in Mexico, so much so that it has been presented nationally and internationally. It was presented in the most important Artificial Intelligence Event in the region: LDM Kore AI Hub. Here we give you a glimpse of the presentation:

Learn more about the world of Artificial Intelligence and Machine Learning and meet the # 1 Performance Digital Marketing agency in the region.

If you want to quote and get more information about Hero Guest for your brand or company, you can do it here:

More info here

If you enjoy everything related to our work and partners, read our other blog posts on Social Media!

03 Sep 201906 May 2025

Adext AI: The ultimate audience optimization software for smart campaigns

In today’s fast-paced digital marketing landscape, companies are constantly searching for innovative ways to optimize their marketing strategies, improve ROI, and stay ahead of the competition. One such solution that has caught the attention of marketers worldwide is Adext AI. This cutting-edge platform uses artificial intelligence to streamline digital advertising and audience targeting, automating what was once a manual process.

What is Adext AI review?

Adext AI is an advanced audience optimization software that leverages artificial intelligence and machine learning to automate and optimize digital marketing campaigns across various platforms, including Google Ads, and social medias Ads.

With the power of AI, Adext is able to continuously analyze user data, adjust campaigns in real-time, and predict the best strategies for targeting the right audiences. This helps marketers drive superior results, reduce wasteful spending, and significantly boost conversion rates.The software uses a data-driven approach, constantly refining its algorithms to identify the most profitable audience segments. This allows for granular audience targeting that adjusts dynamically based on real-time performance.

Key features and benefits of Adext AI

AI-Powered Audience Segmentation: Adext AI utilizes machine learning algorithms to segment audiences more accurately than ever before. The platform automatically detects changes in user behavior and redefines audience categories, allowing you to target potential customers with laser precision. This dynamic audience segmentation ensures that you’re always reaching the right people with the right message.
Multi-Platform Optimization: One of Adext AI’s standout features is its ability to work across multiple digital marketing platforms, including Google Ads, some social medias, and more. By consolidating data from different platforms, Adext AI helps create an integrated and consistent marketing strategy. It ensures that your campaigns are always optimized, regardless of the channel, and adjusts your budget allocation in real-time for maximum performance.
Continuous and Automated Campaign Optimization: Adext AI optimizes your campaigns 480 times per day, ensuring that your ads always perform at their peak. By continuously testing and adjusting your ad creatives, targeting parameters, and bidding strategies, it automatically identifies winning combinations and focuses your resources on the most profitable ones. This continuous optimization removes human error and ensures consistent improvements without additional effort.
Smart Budget Allocation: One of the challenges of digital advertising is ensuring that your budget is spent in the most effective way. Adext AI excels in this area by dynamically allocating your budget across campaigns based on real-time performance. The AI tracks which audiences and ads generate the best results and reallocates funds to maximize ROI. This intelligent budget management minimizes wastage and ensures that every dollar spent works towards achieving your campaign goals.
Predictive Analytics: With this tool, Adext AI can forecast which audiences are most likely to convert at specific times. By analyzing user behavior and trends, Adext AI predicts when users are most active, ensuring your ads reach them when they’re most likely to engage. This data-driven approach leads to improved engagement rates and higher conversion rates.
Performance-Driven Pricing Model: Adext AI offers a unique pricing structure where you only pay when your campaign meets 100% of its performance goals. This model provides a high level of transparency and confidence for marketers, as it ensures that they’re only paying for tangible results, not just impressions or clicks.
Real-Time Analytics and Insights: Adext AI delivers real-time performance data, allowing marketers to access detailed insights about their campaigns at any moment. With customizable dashboards and reports, users can track key performance metrics like conversions, cost-per-acquisition (CPA), and return on ad spend (ROAS). These real-time insights empower marketers to make informed decisions and quickly adjust their campaigns as needed.
Adext AI for Global Campaigns: A particularly useful feature of Adext AI is its ability to manage global campaigns. With the ability to localize ad creatives and optimize campaigns in different languages and regions, Adext AI helps businesses scale their marketing efforts internationally. Whether you’re targeting specific countries or managing multiple campaigns across different markets, Adext AI makes it easier to navigate and optimize global advertising efforts.

Why choose Adext AI for your marketing campaigns?

Unlike traditional campaign management tools that require constant manual oversight and optimization, Adext AI handles the complex tasks of audience targeting and campaign optimization automatically. This allows marketers to focus on strategy while the AI ensures continuous improvements.

The platform’s ability to predict optimal conversion times, identify high-performing audiences, and reallocate budgets dynamically gives users a competitive edge in the crowded digital advertising landscape.

Adext AI vs. traditional marketing methods

When compared to traditional digital marketing methods, Adext AI offers a much more efficient and effective approach. Traditional methods often rely on trial and error, requiring marketers to manually adjust campaigns based on intuition or past experiences. This process is time-consuming, and the results are not always predictable.

With Adext AI, the focus shifts to data-driven decisions. The AI continuously analyzes massive datasets, identifying trends and making real-time adjustments to campaign elements. This data-driven approach minimizes human bias and leads to more accurate targeting, resulting in higher-quality leads and better conversion rates.

Is Adext AI right for you?

Whether you’re a small business owner or managing large-scale marketing efforts, Adext AI can be a valuable asset to your digital marketing toolkit. Its ability to optimize across platforms, save time, reduce costs, and drive superior results makes it an essential tool for marketers looking to gain an edge in today’s competitive digital marketplace.

By automating tedious tasks and focusing on data-driven decisions, Adext AI frees up marketers to focus on creativity, innovation, and strategic growth. It is especially useful for businesses looking to scale their advertising efforts without hiring a massive team or dedicating countless hours to manual optimization.

Conclusion

In summary, Adext AI is an all-in-one solution for businesses looking to elevate their digital marketing campaigns. By automating audience targeting, optimizing budgets, and using predictive analytics, Adext AI ensures that your campaigns run at peak performance 24/7. With the added advantage of a performance-driven pricing model and global scalability, Adext AI stands out as a game-changing tool for modern marketers.

If you’re looking for a way to streamline your digital campaigns, improve ROI, and maximize your advertising performance, Adext AI could be the key to unlocking success in your marketing strategy.

*This video is Spanish, you’ll need to turn on your subtitles

References

Latam Digital Marketing. 2019, September 3. This is the world’s most advanced AI Audience Optimization Software. https://www.latamdigitalmarketing.com/blog/en/audience-optimization-software/

29 Jul 201913 Aug 2019

Let’s talk about Lead Generation Marketing

Leads… Everybody talk about them and how to generate them, so several aspects must be considered. First of all, be clear about what a lead is: Registration of an individual who shows interest in the acquisition of a service or product.

Starting from this premise, the generation and monitoring of these leads or “prospects” is an important part, perhaps even crucial, in the sales process.

A lead is a user who has delivered their data to a company and, as a consequence, becomes a record of its database with which the organization can interact. For this, it is also necessary that this person has accepted the company’s privacy policy.

When generating a lead, you should keep in mind and as a whole, the optimal monitoring of it. The reason? It is always important to adjust the message according to the stage where the user is in the purchase process.

Within the inbound methodology, lead generation and tracking occurs when the visitor becomes a contact, and he or she is getting closer to the purchase choice to eventually become a potential customer.

There are different channels for lead acquisition in the digital field

One of them is Email Marketing, known as one of the most classic in online marketing. With these types of campaigns, it is possible to achieve excellent results as long as the following is considered: Target segmentation, shipping time, design and creativity with which it was carried out.

Display advertising (banners), in different digital media, well structured and with a good creative process, can generate interesting volumes of leads without making a huge expense.

Another way to generate leads is through the insertion of advertisements in search engines such as Google or Yahoo, where good conversion results are usually obtained, as long as the campaign is properly segmented and the campaign has been planned, so the advertising reaches precisely those potential customers.

On the other hand, with search marketing, it is possible to achieve especially outstanding results in sectors such as catering or local businesses, if the possibilities offered by geolocation are properly exploited.

5 tips that can help you reach your buyers more easily

Be concise on the information you need for your lead. People don’t feel confident in providing too much personal data on any platform.
The more content you can create on your blog, the bigger your chances are of getting leads.
Add short and easy-to-fill forms (name, email, etc.) on your page and different sections, so if the person is really interested, you will have all the registration details.
Constantly evaluate the leads you receive. This will allow you to analyze if the strategy you are using is correct, or if changes are necessary.
Develop valuable content: The better you offer a person in exchange for their information, the greater the possibility of filling in any form for the incentive.

The ultimate goal will always be to sell and for companies to see results of our work.

It is important that our efforts will be well directed to get the right leads, so testing strategies and measuring their results is what will allow us to know if what we are doing works or not.

In the end, a good practice, a good campaign and a good strategy, will always be the best way to create quality leads.

Tag: england

Let’s talk about Lead Generation Marketing

There are different channels for lead acquisition in the digital field

5 tips that can help you reach your buyers more easily

As a Performance Agency, we work to take your brand to the next level. Contact us!

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