Page 11 | LDM Marketing Digital y Business Intelligence

17 Sep 201919 Sep 2019

Omni Channel Marketing Software | Measuring the offline world for your digital campaign is possible

When it comes to campaign investments, it is necessary to get the most out of every dollar you invest. And if you work with a multichannel strategy, it is important to know your results on all platforms (radio, digital TV, ads, etc.). That’s when Decidata becomes your best ally, especially if you do Moment Marketing.

Because even when your strategy is adapted to each medium, it is necessary to be able to measure the efforts in all contexts. With Decidata we are truly able to understand if our omnichannel strategy is working.

One of the benefits of taking advantage of that “Moment Marketing” is its implementation in programmatic purchases, as well as Digital TV. Therefore, our investment in boosts will have the best result if we can measure and optimize.

Moment Marketing is the ability to take advantage of an event to generate a real-time interaction with customers on short occasions, which is relevant, related and seems spontaneous.
William Grobel, Senior Manager, Deloitte Digital. Toolkit 2016; Moment Marketing

Moment Marketing bases its strategy on 3 pillars to get the right message, the right consumer and also the right time to show your product or service. That’s why we must seize the perfect moment to reach the right target.

What is Moment Marketing?

It’s a strategy that allows you to connect with the right consumer at the right time. It lets you highlight your brand in the perfect moment.

What is Programmatic Advertising?

This refers to the automatic purchase of advertising spaces through auctions. Through the programmatic algorithm, the user information and the marketing strategies of the company are combined to offer personalized advertising for each user.

What is digital TV?

This refers to the set of image and sound transmission and reception technologies through digital signals.

What is AI Performance?

It is artificial intelligence technology that allows you to obtain performance results in all your marketing campaigns.

For this reason, when we need to make programmatic purchases for digital platforms, it is important to use the one that offers you the best tools, and through LDM you can apply it to your strategy.

Decidata is a technology company for media and marketing. It was founded two years ago and it develops technological solutions for brands and marketing agencies that allow the synchronization of television advertising with digital and launch targeted campaigns towards specific segments of the population.

Television in Mexico is not dead. Rather, it is in the process of digitizing its content and the way in which advertising is purchased.
Jean Mathieu Grappe – Co-founder of Decidata

The origin of the data that Decidata uses to power Artificial Intelligence algorithms comes from servers that collect through an antenna all the signals of IP television, satellite, and open television. They also gather the information through devices that pay-TV operators provide to their users to offer their services. As a result, they know exactly what each user is seeing at every moment of the day.

Get Performance Results through Moment Marketing with Decidata tv

Thanks to Performance AI, its Moment Marketing platform based on Artificial Intelligence achieves guaranteed performance results while maintaining scope and budget objectives.

Operator Solutions

They work hand in hand with TV operators, channels and broadcasters to help them achieve a higher ROI. This is achieved with real-time monitoring and monetization of content.

Advertiser Solutions

Discover how Artificial Intelligence, Moment Marketing, and Real-time Attribution can improve your digital campaigns and the efficiency of your offline ads.

Get to know the Top 3 benefits you get with Decidata tv

Due to their offline monitoring technology, they are able to recognize and analyze content and commercials on the air on TV and radio platforms.
They allow advertisers to compare, buy, control and optimize each marketing campaign on any screen.
They offer premium inventory to media owners easily on all screens thanks to their content monitoring and our tools. This helps optimize the workflow, making it easier for brands and agencies to maximize their media investment.

How does Decidata accomplish all this?

Its monitoring and advertising platform does everything mentioned above as follows:

Launch your campaigns
Monitor your inventory
Analyze your competition
Optimize your ROI

Also, a great advantage is that they provide you with reports and recommendations in real-time so you can optimize your results online and offline. All these services are available to us.

Get to know additional benefits of Decidata

Paid online and offline campaign data analysis.
Budget management, guides, and performance powered by its Artificial Intelligence developed by experts in the programmatic purchase, strategy, and analysis.
Optimization for higher conversions. A / B testing, performance campaigns, etc.
Access to direct and indirect key metrics. This is achieved through monitoring user behavior (impressions, views, CPM, CPV, CTR, CPC, VTR, CPL, etc.).
Cross-channel to reach your audience through different screens and devices.

In LDM we offer Decidata as part of our services

In Latam Digital Marketing we are the # 1 agency in Marketing Performance, that is why we always need to offer the best results to our clients. And Decidata has helped us offer this to the different brands we work with.

Likewise, when working with offline and online processes, it’s important to have the right tools to offer omnichannel strategies to our clients. Because the offline measurement is not normally possible, Decidata becomes an important ally for these cases.

Each person has steps or points of contact that a person goes through before making their purchase. Probably, it is necessary to investigate the means to know where our clients and potential clients move and thus achieve better results.

Decidata Success Story: Hot Sale 2018

During 2018 Decidata executed several campaigns for a Hot Sale, including one with the TV Attribution product. Certainly, this platform allowed conversions measurement generated by TV commercials on the brand’s website and thus, analyze which channels, schedules, days and creatives generated more interactions.

What were the results of the 2018 Hot Sale?

More than 360 brands participated during the 2018 Hot Sale
The average purchase was $ 1394.81 MXN.
The participating brands reached $ 8,557 million MXN in sales.
Consumers spent up to 35% more for each purchase made.

Decidata was part of LDM Kore AI HUB

The startup was present at the most important Artificial Intelligence Event in the region organized by LDM where the most recognized companies presented the new Machine Learning and Artificial Intelligence technologies. Here we present a summary of this presentation:

*Remember to turn on captions in English

So, if you are prepared to take your company to the next level and get the best result from your digital campaigns, Decidata tv is the perfect tool for you, and in LDM we can offer you all its services.

If you want to get a quote and get more information about Decidata tv for your brand or company, you can do it here:

More information here

If you want to learn more about Digital Marketing, don’t you miss our section!

We are ready to implement Performance Digital Marketing strategies to offer you the best results. Because the only way to change the future is to create it …

11 Sep 201911 Sep 2019

Corporate Training Software | Increase your company’s productivity using Hero Guest

Restaurant owners invest large amounts of money in their businesses, but the training of their staff is also required to provide excellent customer service. However, as learning is mostly limited to traditional methods, it is why a Corporate Training Software was born known as Hero Guest.

We all know, that the reputation of a company takes years to build, but it only takes a couple of minutes and bad decision-making for all to fall apart.

After working for years in the restaurant sector, Mero Mole launched Hero Guest the Corporate Training Software which is dedicated to evolving consumer experience and the profitability of restaurants.

The application was created to train restaurant employees through evaluations, and it was able to teach everything from placing the cutlery on a table to serving the client and preparing each of the dishes. Currently, the Hero Guest software technology has expanded to different sectors due to its wide adaptability.

It’s the details that count, and for this Corporate Training Software, for example, you can teach your collaborators from the correct way to execute a process, to the correct technique to provide cordial treatment to customers. Unquestionably, it is why training for all your staff is fundamental within the resources of your company.

A well-trained staff sells up to 24% more, according to US statistics; many believe that they can raise their income up to 30 or 40%, but that is not true, only a great promotion increases between 7 and 12%.
Eduardo Méndez, co-founder of Hero Guest

What is Corporate Training Software?

It is the set of processes or information that can be learned through digital platforms. This allows acquiring knowledge in more interactive and easy ways to understand it.

How can I download Hero Guest?

This app is available on Google Play and the Apple App Store.

Hero Guest is the Corporate Training Software that teaches your staff interactively

From the simplest tasks to the most complex objective, each tool is designed to improve team productivity, business profitability, and consumer experience with metrics that give you full visibility of your operation.

Furthermore, Hero Guest offers you personalized digital training according to the business information so that the employee knows every detail of the place. Therefore, it has different areas: training, supervision, human resources, and marketing. It is why you can adapt it to each company or industry. Clearly, everything is born from the premise of teaching your staff in an interactive way and with greater knowledge retention.

Top 4 Hero Guest benefits

Learn about the benefits of digital training on Hero Guest as your learning and customer service improvement platform.

Supervision
Digitizes your monitoring lists or other checklists and gives you visibility into the status of your stores in real-time.
Strategic Sales
P-Mix analysis and quarterly courses of suggestive and impulsive sales strategies designed to increase sales and reduce COGS.
User Experience Measurement
Includes consumer satisfaction surveys to give you visibility of the experience in real-time.
Continuous Improvement
Quarterly courses designed to reduce operating problems based on consumer reviews and surveys.

How does Hero Guest make the difference?

Hero Guest focuses on the consumer experience and the person who has that direct connection with the client as someone who represents the brand.

So, the experience is 100% in the hands of the staff, and that staff needs to be prepared to offer their best. While it´s true that you can get many people to visit your company, it is a probability that if they do not receive good attention, then there is a good chance that they will not return.

This is why Hero Guest bases its work on three basic principles:

Custom Education

They take the heavy and difficult to read manuals and make them playful and easy to understand. Topics such as Introduction, Service Cycle, Processes, Standards, and Menus, are modified and adapted to the platform, making your learning easier.

Tactical Training

Although the theoretical part is important, the real value is in the delivery of that knowledge and where the efforts we have made will really be reflected. One of its great advantages is the constant training and positive reinforcement which is done through competitions between branches, improvement of courses, and industry knowledge.

Data based decisions

People need to understand the data and what it means because it allows an effective decision. Subsequently, it is through these understandable actions that they can help all team members understand it as well.

LDM has been part of the evolution of consumers

Everything that is not measurable cannot be improved

This is the main basic principle that we are inspired, which is why Hero Guest is one of the applications we offer to our clients.

Although it is true that its first purpose is to function as a training tool for the gastronomic industry, others such as retail can also benefit from digital training.

At Latam Digital Marketing we focus on doing Performance Marketing through different Machine Learning and Artificial Intelligence platforms, but we also provide our clients with the necessary tools to achieve their objectives.

If you want to incorporate this excellent tool into your brand, we are here to help you!

This app is so innovative and recognized that is has been largely talked about in Mexico, so much so that it has been presented nationally and internationally. It was presented in the most important Artificial Intelligence Event in the region: LDM Kore AI Hub. Here we give you a glimpse of the presentation:

Learn more about the world of Artificial Intelligence and Machine Learning and meet the # 1 Performance Digital Marketing agency in the region.

If you want to quote and get more information about Hero Guest for your brand or company, you can do it here:

More info here

If you enjoy everything related to our work and partners, read our other blog posts on Social Media!

03 Sep 201906 May 2025

Adext AI: The ultimate audience optimization software for smart campaigns

In today’s fast-paced digital marketing landscape, companies are constantly searching for innovative ways to optimize their marketing strategies, improve ROI, and stay ahead of the competition. One such solution that has caught the attention of marketers worldwide is Adext AI. This cutting-edge platform uses artificial intelligence to streamline digital advertising and audience targeting, automating what was once a manual process.

What is Adext AI review?

Adext AI is an advanced audience optimization software that leverages artificial intelligence and machine learning to automate and optimize digital marketing campaigns across various platforms, including Google Ads, and social medias Ads.

With the power of AI, Adext is able to continuously analyze user data, adjust campaigns in real-time, and predict the best strategies for targeting the right audiences. This helps marketers drive superior results, reduce wasteful spending, and significantly boost conversion rates.The software uses a data-driven approach, constantly refining its algorithms to identify the most profitable audience segments. This allows for granular audience targeting that adjusts dynamically based on real-time performance.

Key features and benefits of Adext AI

AI-Powered Audience Segmentation: Adext AI utilizes machine learning algorithms to segment audiences more accurately than ever before. The platform automatically detects changes in user behavior and redefines audience categories, allowing you to target potential customers with laser precision. This dynamic audience segmentation ensures that you’re always reaching the right people with the right message.
Multi-Platform Optimization: One of Adext AI’s standout features is its ability to work across multiple digital marketing platforms, including Google Ads, some social medias, and more. By consolidating data from different platforms, Adext AI helps create an integrated and consistent marketing strategy. It ensures that your campaigns are always optimized, regardless of the channel, and adjusts your budget allocation in real-time for maximum performance.
Continuous and Automated Campaign Optimization: Adext AI optimizes your campaigns 480 times per day, ensuring that your ads always perform at their peak. By continuously testing and adjusting your ad creatives, targeting parameters, and bidding strategies, it automatically identifies winning combinations and focuses your resources on the most profitable ones. This continuous optimization removes human error and ensures consistent improvements without additional effort.
Smart Budget Allocation: One of the challenges of digital advertising is ensuring that your budget is spent in the most effective way. Adext AI excels in this area by dynamically allocating your budget across campaigns based on real-time performance. The AI tracks which audiences and ads generate the best results and reallocates funds to maximize ROI. This intelligent budget management minimizes wastage and ensures that every dollar spent works towards achieving your campaign goals.
Predictive Analytics: With this tool, Adext AI can forecast which audiences are most likely to convert at specific times. By analyzing user behavior and trends, Adext AI predicts when users are most active, ensuring your ads reach them when they’re most likely to engage. This data-driven approach leads to improved engagement rates and higher conversion rates.
Performance-Driven Pricing Model: Adext AI offers a unique pricing structure where you only pay when your campaign meets 100% of its performance goals. This model provides a high level of transparency and confidence for marketers, as it ensures that they’re only paying for tangible results, not just impressions or clicks.
Real-Time Analytics and Insights: Adext AI delivers real-time performance data, allowing marketers to access detailed insights about their campaigns at any moment. With customizable dashboards and reports, users can track key performance metrics like conversions, cost-per-acquisition (CPA), and return on ad spend (ROAS). These real-time insights empower marketers to make informed decisions and quickly adjust their campaigns as needed.
Adext AI for Global Campaigns: A particularly useful feature of Adext AI is its ability to manage global campaigns. With the ability to localize ad creatives and optimize campaigns in different languages and regions, Adext AI helps businesses scale their marketing efforts internationally. Whether you’re targeting specific countries or managing multiple campaigns across different markets, Adext AI makes it easier to navigate and optimize global advertising efforts.

Why choose Adext AI for your marketing campaigns?

Unlike traditional campaign management tools that require constant manual oversight and optimization, Adext AI handles the complex tasks of audience targeting and campaign optimization automatically. This allows marketers to focus on strategy while the AI ensures continuous improvements.

The platform’s ability to predict optimal conversion times, identify high-performing audiences, and reallocate budgets dynamically gives users a competitive edge in the crowded digital advertising landscape.

Adext AI vs. traditional marketing methods

When compared to traditional digital marketing methods, Adext AI offers a much more efficient and effective approach. Traditional methods often rely on trial and error, requiring marketers to manually adjust campaigns based on intuition or past experiences. This process is time-consuming, and the results are not always predictable.

With Adext AI, the focus shifts to data-driven decisions. The AI continuously analyzes massive datasets, identifying trends and making real-time adjustments to campaign elements. This data-driven approach minimizes human bias and leads to more accurate targeting, resulting in higher-quality leads and better conversion rates.

Is Adext AI right for you?

Whether you’re a small business owner or managing large-scale marketing efforts, Adext AI can be a valuable asset to your digital marketing toolkit. Its ability to optimize across platforms, save time, reduce costs, and drive superior results makes it an essential tool for marketers looking to gain an edge in today’s competitive digital marketplace.

By automating tedious tasks and focusing on data-driven decisions, Adext AI frees up marketers to focus on creativity, innovation, and strategic growth. It is especially useful for businesses looking to scale their advertising efforts without hiring a massive team or dedicating countless hours to manual optimization.

Conclusion

In summary, Adext AI is an all-in-one solution for businesses looking to elevate their digital marketing campaigns. By automating audience targeting, optimizing budgets, and using predictive analytics, Adext AI ensures that your campaigns run at peak performance 24/7. With the added advantage of a performance-driven pricing model and global scalability, Adext AI stands out as a game-changing tool for modern marketers.

If you’re looking for a way to streamline your digital campaigns, improve ROI, and maximize your advertising performance, Adext AI could be the key to unlocking success in your marketing strategy.

*This video is Spanish, you’ll need to turn on your subtitles

References

Latam Digital Marketing. 2019, September 3. This is the world’s most advanced AI Audience Optimization Software. https://www.latamdigitalmarketing.com/blog/en/audience-optimization-software/

02 Sep 201905 Sep 2019

LDM organized the most important AI Event in the region

Last Thursday, July 11, we hosted KORE, the most exclusive Artificial Intelligence, and Machine Learning event. In this event, the CEO and founders of the main companies of Artificial Intelligence and Machine Learning shared thoughts on technologies applied to digital performance.

Tony Rallo, event organizer and co-founder of Kio Networks and Ideas 345 participated in the session. In addition to Santiago Suinaga, Daniel Molano from ADEXT and Jean Mathieu Grappe from Decidata.

We also had the participation of Eduardo Méndez from Hero Guest, José Manuel Medina from Karma Pulse, and Javier Mata from Yalo; CEOs and founders of these startups.

Event Highlights

The first to take the microphone was Tony Rallo, who explained the relevance of Kio Networks given that it was the first Mexican unicorn business, and taking into account that there are between 300 and 500 unicorn companies around the world with most being generated in the United States and China.

Apart from this, Tony highlighted the increase in capital towards Artificial Intelligence by stating that the investment in Mexico and Latin America has grown by 25% in the last three years. Subsequently, Santiago Suinaga from ADEXT expanded on the services offered by Kio Networks as well as its infrastructure.

Tony also introduced himself as the leader of ID345 and took the opportunity to share Alberto Rodríguez’s phrase: “Investing in technology is not high risk. The high risk is not investing in technology », words that resonated during the session.

It is worth mentioning that ID345 is recognized as one of the investment funds for the development of Artificial Intelligence companies in Mexico and Silicon Valley.

After his participation, Eduardo Méndez delved into the development and evolution of Hero Guest, the platform dedicated to improving the productivity and profitability of Mexican restaurants.

“Our duty is to digitize the service and give your business visibility in real-time to make decisions based on Data”
Méndez emphasized.

At that time, Daniel Molano described some of the benefits that companies have obtained when working with ADEXT. The program not only allows you to target potential users but also manages and optimizes digital advertising on Google, Facebook and Instagram, as well as Remarketing through Google AdWords.

“90% of the world ́s data has been generated in the last two years, without AI it would be impossible to process it,” he said during his participation.

During his speech, Jean Mathieu Grappe stressed the importance of closing the gap between online and offline marketing strategies.

For this, Decidata is the platform that detects, monitors and analyzes each television commercial. It then synchronizes it in real-time with the digital campaign, companies can achieve it.

José Manuel Medina highlighted some of the characteristics of Karma Pulse, the most advanced Spanish language tool that allows you to listen and understand the conversations and opinions published on social networks in real-time.

“Other systems have 60% accuracy, our listening AI has more than 90% accuracy.”

Javier Mata presented some of the success stories he has achieved with Yalo. The chat service via WhatsApp has helped companies improve their relationship with their customers, as well as providing them with more personalized attention.

Conversational Artificial Intelligence guarantees 80% message interactions, of which 50% turn into a sale
Javier Mata

The event that took place in Santa Fe, presented the digital transformation that is currently developing in the region. Finally, he said he is heading towards a new and fully automated era besides, Artificial Intelligence.

*Remember to turn on the English subtitles

This event was organized by Latam Digital Marketing and its founders.

If you’ll like more info and pricing of these technologies for your brand or business, click here:

More info

If you want to know more about the world of Artificial Intelligence and Machine Learning, meet the # 1 Digital Performance Marketing agency in the region.