28 Jun 2023
by Alberto Alvarez at 28 Jun 2023Last year in the US, brands across industries spent approximately $10.3 billion on specialized programmatic strategies with distribution on CTV platforms. This represented a growth of ...
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12 May 2023
by Alberto Alvarez at 12 May 2023Cyber-attacks on companies have increased exponentially in recent years and are expected to continue to grow during 2023. They will be increasingly sophisticated and targeted attacks ...
12 May 2023
by Alberto Alvarez at 12 May 2023The elimination of cookies opens up new opportunities for all marketing teams to generate positive levels of trust and loyalty with their digital audiences. A point ...
12 May 2023
by Alberto Alvarez at 12 May 2023Previously we have analyzed the benefits of SEO and PPC. Not that one is better than the other if we separate them, the question now really ...
12 May 2023
by Alberto Alvarez at 12 May 2023A boom that translated into more than 100 million users globally in just two months and that also put Big Tech in sprint mode to launch ...
12 May 2023
by Alberto Alvarez at 12 May 2023Digital experiences have become a key factor in the customer journey of generation Z and millennials. We know that technology is part of their daily lives, ...
12 May 2023
by Alberto Alvarez at 12 May 2023As we mentioned in our previous article “The demise of cookies”, the era of cookies will come to an end in 2022. Apple with Mozilla, Microsoft ...
12 May 2023
by Alberto Alvarez at 12 May 2023Are you looking for new creative communication alternatives that promote higher levels of audience participation, loyalty, engagement and enthusiasm? The answer could be Transmedia Storytelling, yes! ...
12 May 2023
by Alberto Alvarez at 12 May 2023Electronic commerce, also known as e-commerce, has become a fundamental means for businesses today. It has undoubtedly changed the way consumers buy and companies sell, because ...
