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This is the Social Media Listening Software that offers you 90% accuracy in Spanish

Escucha Social

In previous articles, we talked about Social Listening and its importance for brands. Further knowing when people mention your company, it is very necessary to know what users really say about it.

That is why when we collect large amounts of data, we need to find the most efficient way to analyze it. Undoubtedly, through social listening, we are able to classify all that data as a whole to select the one that interests us most.

Social Listening is responsible not only for analyzing the content we publish but also for improving our strategy. This improvement refers to the key component to achieve the engagement we need through the analysis of comments, conversations, opinions, preferences and user data. The real goal we must achieve with Social Listening Marketing is to measure through our strategy, the performance of a brand, product or organization.

Once we know what we need to do, that’s when we look for the best platform to achieve it. At Latam Digital Marketing we set the task of doing all the research for you and compare the best options on the market. Here we present the winner:

Karma Pulse Social media listening software

For Social Listening in your company, use Karma Pulse

After much research and comparing various Social Listening platforms, we get one that offers the best cost/benefit.

Karma Pulse is a measurement platform for analysis, and interaction on social networks using artificial intelligence. It filters, segments, classifies and analyzes social network profiles, (as well as the competition) as well as listens and understands what your customers say in real-time.

Its services are being used by companies around the world, from television channels and universities to international banks. In addition to artificial intelligence productos loaded with specialized analysis of market conversations, as well as focus on real-time and monitor real-time Spanish-speaking conversations.

Some of the options you have within this platform are:

  • War Room

These Social Listening rooms allow you to visualize the most relevant data for the decision making on executive boards your business focusing on brand, sales, communication, and user experience. At the business level, it allows us to ask precise questions to each area and take the necessary actions in a timely manner.

The Executive Boards of War Room are a simple tool that presents an x-ray of the most relevant topics of our brand. Besides, it is an excellent ally for customer service, sales, marketing, and communication areas.

Not only do we have knowledge of the actions of the competition, but we know aspects of our company that were indifferent to us.

  • Reports

The reports allow you to understand the data in depth to answer the questions you need to solve through data, graphs, findings, trends, and recommendations.

Also, the reports are specially made, so you can know the market’s behavior. Unquestionably, you can discover the practices of your sector and create strategies with specific information to your field in the digital world.

  • Social Hub

It generates social experiences using different strategies that attract your audience, increase your brand presence and trigger social interaction.

  • Segmented Twitter Publicity

The most innovative social media advertising on Twitter for your audience through interest segments.

6 Benefits of Karma Pulse compared to other platforms

  1. Personalized alerts about the brand, with which you will be able to detect movements of the brand. 
  2. Monthly status reports of the account. 
  3. Content Monitor specialized in Hispanic American platforms, and compare them.
  4. Machine Learning as a tool to improve the learning of the algorithm, thus improving the collection of information.
  5. Measures the Brand’s Health of the competition to show us how we are in comparison.
  6. Analyzes the reactions through emojis, content, comment hours and more.

Why is it important to do Social Listening?

  1. It allows you to detect new niche markets.
  2. It analyzes your direct competitors.
  3. It identifies the main influencers/ambassadors of your brand.
  4. It knows the brand’s feeling your audience has.
  5. It knows in real-time everything that is happening with the brand and alerts at the time of crisis.
  6. Without Social Listening strategies, you may be losing crucial information about what happens in your profiles.
  7. If you are not listening to what is happening on your social networks, you are working in the dark.

Karma Pulse as one of our softwares

Through marketing we need to know the brand’s health we are working with, that’s why we use Karma Pulse. This tool is essential to plan strategies that will allow us to analyze high volumes of data.

Also, it allows us to know niches in which we talk about our brand and the moments in which this happens. This especially means that through Artificial Intelligence we are also able to predict trends and improve our strategies. 

One of the biggest features that we take advantage of from the platform is that 90% of the actions that can be performed are adapted to the needs of each client.

Our biggest satisfaction is to know that through Artificial Intelligence the processes are technologically automated. This is why we do not waste time or effort in manually teaching the platform to understand what users are saying.

Success stories with Social Listening

Social listening offers great potential benefits to achieve your strategic objectives. Currently, big brands are developing this automated practice to achieve different purposes.

Some companies use social listening to connect with new clients and influencers, aiming for unique offers in a shopping experience. Without a doubt, with social listening you can manage the reputation of your brand; therefore making user experience unforgettable.

Below, you will find some practices that will help you understand cases where Social Listening worked.

  • Asos and Desi Perkins

Desi Perkins is a popular YouTuber that creates lifestyle and beauty content. She currently has 3.2 M subscribers. She offers advice and product recommendations in her videos with a great influence on her followers.

As an influencer, Desi Perkins adopts a routine and beauty tricks that her followers want to emulate to achieve. For example, one day she decided to make a garment in the ASOS online store that was not in stock. Then, Desi Perkins decided to raise this situation in social networks:

“Why does @ASOS show me beautiful articles that are sold out on their website? Every product I select is not in stock.

Desi Perkins

This post was uploaded to Twitter and in less than a day she got an immediate reaction from users, with 32 retweets and 771 likes. Soon her followers began to interact with her and offered online store alternatives that had a similar cost.

The ASOS store responded to Desi Perkins’s tweet in 12 minutes to offer a solution. It is very important that brands respond as quickly as possible, managing mentions of their brand. Don’t know what social listening is yet? In this case, this practice allowed ASOS to be attentive to users’ opinions and respond to Desi Perkins.

Netflix Socks

Netflix keeps the user in mind at all times and aims to offer you a unique experience when you are watching your favorite shows and movies. In the Shorty Awards they pointed out “when we are not publishing, we are listening, looking for the new trends that drive the world of entertainment”.

In this way, Netflix values ​​the user experience and uses social listening to be as satisfactory as possible. A clear example is the product offered: Netflix Socks.

When Netflix practiced social listening, he observed that many users fell asleep while watching a series or movie. Therefore, Netflix detected an opportunity to offer smart socks; When the user is falling asleep, they send a signal to the television and pause the program they are watching.

Here we present more about Karma Pulse and everything it can do to boost your business. This is part of their presentation at the LDM Kore AI Hub in Mexico City:

*Remember to activate the English captions

If you want to know more about related topics, our Marketing Automation section tells you more about the use of software to automate tasks.

If you’ll like more info and pricing for Karma Pulse for your brand or business, click here:

More info

At Latam Digital Marketing, we are the right marketing performance agency to help grow your brand. Let’s talk about your next digital strategy!

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Chatbot automation | A new era for lead generation and Artificial Intelligence

Chatbot automation

In our previous blog about leads, we talked about how to generate these small capsules of information that are important and useful for companies, because they are the way in which they will allow them to convert their investment in the digital world to real sales.

In e-marketing, when a user after an internet search arrives at a web page and fills in an information request form, we call this lead.

This is why, those masses of information so important for companies, should be able to be collected in a massive way, and the best way to do it would be 24/7/365. But having a staff constantly interacting with users to obtain this information, would imply a great use of human resources.

Then, the need is born to continue attracting customers, regardless of the time or place from which they contact us. But, only Call Centers have the possibility to remain available at any time for such work.

What can we do in that case?

The answer: Let’s use Bots

A bot is a software or computer program prepared to perform repetitive tasks over the Internet as if it were a human, that is, with some intelligence.

This is why there are different types of bots, assigning these personalized tasks to the needs of our companies.

And now is when we have a technological ally, that regardless of time or day, may be performing repetitive tasks for us.

When we finally implement bots on our websites and / or social networks, which can interact with people, we are using technology to our advantage.

This is achieved by detecting specific words in the chats, and the fact of storing the data we need to convert contacting with users into leads, makes us one step ahead.

But when talking about chatbots, we refer to one more step for Artificial Intelligence, since these bots are able to hold conversations with people and to carry out certain orders that we indicate.

Many users, without knowing it, will be interacting with a series of processes and commands, while they think there is a person on the other side of the screen responding.

chatbot automation
Eliza Chatbot

What many people don’t know is that the history of bots is much older than imagined, since Eliza was the first chat bot in history, created in 1966 by Joseph Weizenbaum of MIT.

And even though his goal was to show the superficiality of human conversations, it was the proof of communication between the machine and man.

By detecting keywords, Eliza could start conversations. This became the first step towards Artificial Intelligence applied to the chats.

Artificial Intelligence applied to Digital Marketing

At the beginning, when we heard about Artificial Intelligence, the first thing that came to our mind were science fiction movies, Star Wars, ET and any other subject far from our reality.

But Artificial Intelligence is a reality, and is in contact with us more than we imagine.

That’s when we have two potential users:

  • Those who are concerned that it makes the processes so automated that human intervention is not necessary.
  • Those who trust that this will be a tool to streamline processes and make them more efficiently.

But the reality is that thanks to Digital Intelligence, chatbots have the possibility to create that interaction between people, so it doesn’t matter if you sleep, if you are out of work, or you simply don’t have access to your computer, the bots will all be there for you.

And we are able to request that series of data that will allow us to generate leads for our brands, regardless of the day or time.

Chatbot automation

Just as Facebook, Uber and many other platforms are incorporating into their lead capture strategy, we also have done so.

It is important that in a frequent time, we feed our chatbot, like as well as a child who learns vocabulary, the more words he knows, the better his performance can be.

Do you want to know more ways to get leads?

As a Performance Agency, we work to take your brand to the next level. Contact us!

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Programmatic Advertising | Meet the Future of Marketing for 2019

In a world where the concepts of traditional advertising have been displaced by the digital era, all companies must know and work with Mediamath Programmatic. That’s why in Latam Digital Marketing we could not miss the opportunity to attend the 3rd edition of the Future of Marketing in Mexico, where we were also invited as speakers.

mediamath programmatic

The Future of Marketing 2019 showed how big brands are transforming the way we do marketing in Mexico. Besides, they emphasized that today strategies should be designed to develop experiences. On the other hand, it is important that these experiences create, in the consumers, the need to acquire a product or service. And at the same time, to achieve business objectives always keeping in mind the trends and innovations of the sector and competition.

“Digital marketing represents 30% of the advertising investment in Latin America,” said our CEO Alberto Álvarez during his speech.

More than 9,500 marketers from 42 countries met at the Future of Marketing 2019 to learn about the importance of launching, analyzing and optimizing their digital advertising campaigns.

During this event, people had the opportunity to hear how big brands are transforming the way of doing marketing in Mexico. On the other hand, it was highlighted the importance of developing experiences that create, in consumers, the need to acquire their product or service and, at the same time, to achieve commercial targets.

In this digital era, we must always be one step ahead of trends and innovations, with our brands directing them.

The Omni-Channel Consumer Era

Starting on the theory of a customer belonging to a single model of purchase, now we move to the new era where the consumer can move from one platform to another before buying. Therefore, in the retail industry, we refer to a new purchase model, where the consumer can have a first contact with the brand, but move to another to close the sale.

62% of internet users in LATAM interact with the product online before buying it offline.

All the strategies of the brands must be designed for the omnichannel consumer. Therefore, the information must be unified, making the user feel that there are no differences between the shopping platforms.

An important fact is a personalized treatment that occurs through each of the available channels, allowing to identify in a better way the preferences of each buyer. This allows the retailer to know if this purchase only products of recognized brands. If your selection of products is based on discounts and even identify your favorite colors when dressing.

Latam Digital Marketing as a Speaker

In the representation of the work done by our agency, our CEO, Alberto Álvarez, was invited to participate in the Future of Marketing 2019. After working for almost a decade in marketing at Procter & Gamble decided to enter the digital era and focus on developing entrepreneurship in Latin America.

As part of his speech, Alberto spoke about the importance of understanding how we should measure the impact of investment in marketing in each sale, regardless of where in the ecosystem the action was taken, its measurement should be clear and concise. So, with this perspective in mind, omnichannel platforms must be developed to bring closer a customer who only has physical points of sale with a consumer who lives in the digital world.

Future of Marketing 2019

For LDM, one of the main causes of on-going success is OXXO. It is important to note that this is the largest retailer in Mexico and a pioneer in betting on omnichannel. Nowadays, it has 17,500 stores, more than 18,000,000 daily transactions and more than 2,500 promotions per month.

With this brand, was implemented an Ads Network strategy, bringing great benefits to the company. One of the highlights made was how through MediaMath Brain is possible to reach people with similar profiles to buyers of each category of Oxxo products, and address them through different advertising channels. He ended his speech stating as follows:

It must be possible to measure, in a clear way, the impact of our investment in marketing and in each sale, no matter where it is made.

For those who could not attend the Future of Marketing 2019, here is a recap of what this event was:

If you want to know more news about Latam Digital Marketing events, don’t forget to visit our section.

Latam Digital Marketing is the indicated Performance Agency to grow your brand.

Let’s talk about your next digital strategy!

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Omnichannel Marketing Strategy – How to connect the online and the offline world?

Omnichannel Marketing Strategy

Over the years, all needs and preferences of people have changed. But there is also another thing changing: The marketing strategies.

Through this search for channels to reach customers, the companies realized that positioning themselves in a single channel, was not enough.

That’s when Omnichannel Marketing Strategy is born, in order to offer the most complete experience to users in several channels in a simultaneous way.

omni marketing

Since there is so much competition between companies, it has become necessary to be present in as many channels as possible.

All this in order that the customer can move from one channel to another and buy in the one that is most convenient for him.

For Hubspot, omnichannel marketing is “a multi-channel sales approach that provides the customer with an integrated shopping experience. The customer can make the purchase online from a desktop or mobile device, on the phone or in a physical store, but the shopping experience will remain uninterrupted.”

 

Multichannel Marketing vs Omnichannel Marketing

There are many channels that allow us to make the sale of a product or service. This is why we tend to confuse multichannel marketing with omnichannel.

The first one is responsible for making a sale, whether in an app, a local store, e-commerce, phone call, etc.

But all channels are independent and have their own and unique way of interacting with customers, while the omnichannel, use strategies in conjunction, where you can use one or more channels.

So, no matter how the person interacts with the brand. They still can move from one platform to another. In fact, you can make contact in e-commerce, but finish the purchase in-store.

Another possible scenario would be to make a phone contact and buy through the website. Options are endless!

The most important aspect of omnichannel marketing is to offer a personalized experience tailored to the client’s needs.

Our goal is that the client gets to decide to stay in touch with the brand and build loyalty. So we work based on a complete experience.

Here you can find a detailed video applied to a marketing case about this difference:

https://youtu.be/44rQux8Jfps

Walmart Mexico is on Omnichannel Marketing

Last year, this department store chain opened its store in Tlalnepantla, Mexico. As part of its omnichannel e-commerce strategy, the store offered the possibility of picking up orders by car or using electronic kiosks inside the store, as well as shopping some groceries in the app or the website store with home delivery.

Besides, as part of its business model, over the years, the brand has improved its services offering self-check up to 10 items. On the other hand, have offered digital catalogs to purchase products not available in-store, making the user’s experience more comfortable.

But this model is not for a single store. It plans to continue growing in all stores across the country.

Why bet on the Omnichannel Marketing?

  • It allows companies to generate new sales opportunities, adapting to channels.
  • Innovation in new processes, responsibilities, policies, and connections between the different departments of an organization.
  • Possibility of reaching more customers as several channels are used to transmit the message.
  • You will be able to interact with a client in different ways, which will offer you more opportunities to complete the sale.

If you want to know more about this business model and content strategy between channels that companies use to improve their user experience, Omnichannel Marketing is definitely for you.

Latam Digital Marketing is the indicated Performance Agency to grow your brand.

Let’s talk about your next digital strategy!

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