programmatic archivos | LDM Marketing Digital y Business Intelligence

08 Jul 201909 Jul 2019

The Region’s Most Important Artificial Intelligence Event of the Year is Here!

Next Thursday, July 11, LDM will host the most exclusive event of AI and Machine Learning of the region. That’s why the most important startups and companies were invited to present the digital transformation of the new era alongside Latam Digital Marketing.

During this session, there will be up to 50 well-known companies that support the successful economies of our region and they will be participating in an information session that aims to accelerate digital processes and access to the Artificial Intelligence era in an efficient and expedite way.

Even though this is an exclusive event, if you are interested in AI and other related topics, you can register in our form below to receive all the highlights of this internationally recognized event. You won’t want to miss this!

Register here!

This is an AI event organized by Latam Digital Marketing in partnership with Tony Rallo. Tony is the co-founder of Kio Networks, the first Mexican unicorn, and the leader of one of the most active investment funds for the development of AI startups in Mexico and Silicon Valley.

Therefore, the CEO’s and founders of some of the most important AI and Machine Learning companies will be sharing technologies applied to digital performance. These are some of the companies that will be attending:

Through its Machine Learning models, Adext runs thousands of simulations to discover the best-performing audience and automatically updates your ad’s budget with amazing results from 30% up to 500% uplift, so you’ll no longer waste money in learnings.

Currently, Adext AI’s main platform is in Open Beta, and won’t charge any fees for its use. Adext does not collect any of your advertising spend.

You’ll pay for your campaigns directly on the advertising account of the platform you’ve connected to Adext AI (e.g. Google or Facebook).

The budget you’ve selected in Adext AI will be intelligently managed and paid for in your advertising account through the payment method you previously defined in that platform.

Thanks to PerformanceAI, their Moment Marketing platform based on Artificial Intelligence, they achieve predictable and guaranteed results and performance while respecting reach and budget targets.

They work hand-in-hand with TV operators, channels and broadcasters in order to help them reach a higher ROI with real-time content monitoring and monetization.

Discover how Artificial Intelligence, Moment Marketing, and real-time Attribution can enhance your digital campaigns and the efficiency of your offline ads.

They transform your traditional training materials into easy-to-understand, gamified content designed to improve your staff and customer experience. Also, they integrate your supervision and provide visibility of the status of your stores and staff.

Based on P-Mix they create quarterly courses with suggestive selling strategies designed to increase average check, move inventories and reduce COGS. And to ensure your restaurant experience with our built-in GEM tool.

Through a survey, supervision and social media data they identify your brand’s pain points and create new content for your staff to improve them.

A “club of angel investors” company specializing in early-stage investments in software-scalable-platforms, with a focus on key technologies such as machine learning among others.

Listen, measure and understand social media conversations

Use filters, segments, and classifiers to analyze your social network profiles as well as those of the competition, listen and understand what your customers think in real time.

A suite of products for listening, analyzing and engaging. Their products are boosted with real-time artificial intelligence which specializes in the understanding of social media conversations in the Spanish-speaking market.

Increase sales and get to know your customers better by engaging through WhatsApp. You can build personalized customer relationships at scale. You’ll increase both engagement and effectiveness.
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Enable WhatsApp as a communication and support channel between your salesforce and store-owners, increasing efficiency and reducing costs.

This major event will be held on Thursday, July 11 at the Kio Zentrum building located in Avenida Santa Fe #495, Lomas de Santa Fe, CDMX México. This event is organized by Latam Digital Marketing and its founders.

Do you want to know more about AI and Machine Learning? Visit our website, well-known as the best Digital Performance Marketing Agency in Latam.

03 Jul 201917 Jul 2019

Programmatic Advertising | Meet the Future of Marketing for 2019

In a world where the concepts of traditional advertising have been displaced by the digital era, all companies must know and work with Mediamath Programmatic. That’s why in Latam Digital Marketing we could not miss the opportunity to attend the 3rd edition of the Future of Marketing in Mexico, where we were also invited as speakers.

The Future of Marketing 2019 showed how big brands are transforming the way we do marketing in Mexico. Besides, they emphasized that today strategies should be designed to develop experiences. On the other hand, it is important that these experiences create, in the consumers, the need to acquire a product or service. And at the same time, to achieve business objectives always keeping in mind the trends and innovations of the sector and competition.

“Digital marketing represents 30% of the advertising investment in Latin America,” said our CEO Alberto Álvarez during his speech.

More than 9,500 marketers from 42 countries met at the Future of Marketing 2019 to learn about the importance of launching, analyzing and optimizing their digital advertising campaigns.

During this event, people had the opportunity to hear how big brands are transforming the way of doing marketing in Mexico. On the other hand, it was highlighted the importance of developing experiences that create, in consumers, the need to acquire their product or service and, at the same time, to achieve commercial targets.

In this digital era, we must always be one step ahead of trends and innovations, with our brands directing them.

The Omni-Channel Consumer Era

Starting on the theory of a customer belonging to a single model of purchase, now we move to the new era where the consumer can move from one platform to another before buying. Therefore, in the retail industry, we refer to a new purchase model, where the consumer can have a first contact with the brand, but move to another to close the sale.

62% of internet users in LATAM interact with the product online before buying it offline.

All the strategies of the brands must be designed for the omnichannel consumer. Therefore, the information must be unified, making the user feel that there are no differences between the shopping platforms.

An important fact is a personalized treatment that occurs through each of the available channels, allowing to identify in a better way the preferences of each buyer. This allows the retailer to know if this purchase only products of recognized brands. If your selection of products is based on discounts and even identify your favorite colors when dressing.

Latam Digital Marketing as a Speaker

In the representation of the work done by our agency, our CEO, Alberto Álvarez, was invited to participate in the Future of Marketing 2019. After working for almost a decade in marketing at Procter & Gamble decided to enter the digital era and focus on developing entrepreneurship in Latin America.

As part of his speech, Alberto spoke about the importance of understanding how we should measure the impact of investment in marketing in each sale, regardless of where in the ecosystem the action was taken, its measurement should be clear and concise. So, with this perspective in mind, omnichannel platforms must be developed to bring closer a customer who only has physical points of sale with a consumer who lives in the digital world.

For LDM, one of the main causes of on-going success is OXXO. It is important to note that this is the largest retailer in Mexico and a pioneer in betting on omnichannel. Nowadays, it has 17,500 stores, more than 18,000,000 daily transactions and more than 2,500 promotions per month.

With this brand, was implemented an Ads Network strategy, bringing great benefits to the company. One of the highlights made was how through MediaMath Brain is possible to reach people with similar profiles to buyers of each category of Oxxo products, and address them through different advertising channels. He ended his speech stating as follows:

It must be possible to measure, in a clear way, the impact of our investment in marketing and in each sale, no matter where it is made.

For those who could not attend the Future of Marketing 2019, here is a recap of what this event was:

If you want to know more news about Latam Digital Marketing events, don’t forget to visit our section.

Latam Digital Marketing is the indicated Performance Agency to grow your brand.

Let’s talk about your next digital strategy!

26 Jun 201908 Aug 2019

Machine Learning Technologies | The secret behind algorithms

It is no secret that one thought has crossed our mind on many occasions: We would like to predict the near future of our company, or to know what our customers want. This is possible with Machine Learning.

Companies must understand that information is the greatest resource they have, so databases are their most valuable resources.

By knowing the information of its users, you can predict consumer behaviors.

And by detecting those behavioral patterns, we can plan what measures need to be implemented.

Machine learning

Before, we used to think of an Artificial Intelligence (AI) of robots that solved problems for humans. But today, it exists as process automation, and data collection that we apply to company projections.

Machine learning, was born as an ambitious idea of AI in the 1960s. To be more exact, it was a subdiscipline of AI, a product of computer science and Neuroscience.

What this branch intended to study, was the recognition of patterns (in engineering processes, mathematics, computing, etc.) and learning by computers. At the dawn of AI, researchers were eager to find a way in which computers could learn only based on data.

We work in probabilistic reasoning, statistics-based research, information retrieval, neuromarketing. By joining all this, is created a profile style of our customers.

In this way, with AI, we are able to create alerts and projections once you recognize patterns that users have had and others go in the same line.

Nowadays, companies know that decisions are made based on data. This is why, the better the information, it will offer more value to perform the projection.

Netflix, Real Case in Machine Learning Technologies

Netflix is a great example: We understand that Machine Learning is born from artificial intelligence, and seeks to create an effect in its database.

Through different algorithms, as well as lessons learned from other users, it is capable of predetermining profiles. This is why sometimes, it recommends movies that it thinks we would like, because other people have seen it.

Even in its last upgrade, it decided to show it as a percentage, where it tells us how close or near it is to our preferences.

This is why with Machine Learning, Netflix tries to personalize your experience, based on your preferences and those of similar people.

The algorithm learns the things you like, and based on that, selects a flow of information (in this case movies and series) to display.

Consider these ideas for Machine Learning

Now that you know that you have no limit to apply the Machine Learning to different aspects of your company, we leave you a list of ideas that you can implement:

Create a dynamic and automated database with all the information that is relevant to your customers.
If you know their preferences, so when they visit your page you can offer product recommendations.
Offer products such as the probability that the buyer will look for seasonal items.
Personalized marketing is based on a simple principle: the more you can know about the customer and his behavior, the better he can serve you and will result in more sales.
Avoid money laundering. Paypal has tools that compare millions of transactions and can distinguish precisely between legitimate and fraudulent transactions, between buyers and sellers.

And if you still want to know more about AI and ML, here is a video that tells us more about it:

https://youtu.be/VvTYuQPINec

And if the world of Machine Learning has captivated you as much as we do, get to know more about programmatic.

As a Performance Agency, we work to take your brand to the next level. Contact us!

26 Mar 201912 Aug 2019

Programmatic ad buying | 5 reasons to choose it

In our digital world today, since companies discovered that they could advertise on social networks, they opted for the most efficient way to do it, and then the programmatic purchase was born.

The processes of buying media manually, have evolved to give way to the Programmatic Purchase, well known as well as programmatic ad buying. This allows the design of advertising campaigns much more precise, and with scope projections.

The programmatic ad buying can be defined as the massive and automated purchase of advertising spaces in digital media.

Actors Involved in Programmatic Ad Buying

To develop the Programmatic ad buying, we need to establish an automated relationship between all the agents that interact with it.

Advertisers: The brands that want to make public a product or service through different media.
Editors: They are responsible for the media they place in relation to advertisers brands with users.
Users: They are potential customers. They are the fundamental element that interests brands so much, to impact their messages.

How does Programmatic ad buying work?

For programmatic ad buying, assigning a value to the printing in real time, we would be talking about RTB (real time bidding).

The RTB is known as an online advertising inventory purchase model, based on bids for each unique impression.

Also, different agents are involved for each transaction (agencies, advertisers, ad exchanges, DSP, trading desks, advertising networks, media, etc.).

It should be noted that RTB is carried out in very high volumes of purchase and sale, so we talk about mass purchases.

In order to offer adequate publicity to the interests of the target, there are used things such as location data, sociodemographic characteristics, purchase history, etc. On the other hand, knowing the previous data, increases the efficiency of advertising, and also the conversion probabilities.

Then, the purchase and sale of advertising is carried out through technological platforms.

These platforms have been designed to carry out transactions mechanically. We emphasize that without the need for human intervention, only through parameters, we can make the Programmatic ad buying.

5 Reasons to Choose Programmatic ad buying

If you are still not sure about using the Programmatic Purchase, take a look at the reasons why you should start:

Each auction makes it easy for an advertiser to show a specific ad to a single consumer in a defined context.
You can plan a campaign in real time, enabling the optimization of the campaign while it remains active.
You can bid on digital media and buy them without previously negotiating a price, contracting a specific budget or a minimum number of impressions.
Costs tend to be lower than in traditional advertising purchases, increasing budget performance.
Each impression can be measured in real time, which makes it easy to define a clear objective and quantify it.

An important part that facilitates the Programmatic ad buying, is Big Data. This refers to the collection of millions of data done through the platforms.

This is why, it becomes necessary an intelligent reach of data flow. Besides, the data collected by the platforms, are grouped and related to create a supply and demand system.

Then, it is (in this new digital ecosystem) where data becomes our best ally. In addition, it allows us to reach many more digital media than with a manual purchase.

We must point out that the different processes of the traditional digital advertising buying and selling model, will continue to work.

However, the automation based on thousands of data on which the programmatic purchase is based, allows you to create smarter media buying strategies by bidding in real time.

Therefore, it is predicted that more and more actors will introduce it into their businesses, as the favorite way to maximize results and with more efficient campaigns.

Programmatic TV

During 2019, advertisers in the United States will invest 3.8 billion dollars in programmatic advertising on television, according to an eMarketer estimate, which will mean an increase of 236% compared to 2018. So, it is a new way that companies are betting on.

This increase will be benefited by the implementation of better tools to segment and deliver the ads. In addition, it allows to measure its effectiveness on all audiovisual platforms: Smart TV, mobile devices and computers.

In Spain, Smart TVs have become a reference for content consumption. In fact, a 57% of Internet users have a Smart TV and 62% have a subscription, both streaming video platforms (such as Netflix, HBO or Amazon Prime Video), and paid TV, according to The Cocktail Analysis.

There are almost 6.9 million people subscribed to cable TV, according to the National Commission for Markets and Competition (CNMC).

A SpotX report estimates that “connected television” will generate advertising revenues in Spain of 105 million euros in 2020.

As in previous posts we’ve talked about the importance of training and knowledge, Google is a platform that is not far behind.

This is why we leave you a short summary to understand more the Programmatic ad buying.

Is Programmatic something that you wanna read about? This is the purchase and sale of advertising through data-based technology, cookies and Machine Learning algorithms. Do you want to know more or read more about this?

Tag: programmatic

The Region’s Most Important Artificial Intelligence Event of the Year is Here!

Register here!

Programmatic Advertising | Meet the Future of Marketing for 2019

The Omni-Channel Consumer Era

Latam Digital Marketing as a Speaker

Latam Digital Marketing is the indicated Performance Agency to grow your brand.

Let’s talk about your next digital strategy!

Machine Learning Technologies | The secret behind algorithms

Machine learning

Netflix, Real Case in Machine Learning Technologies

Consider these ideas for Machine Learning

As a Performance Agency, we work to take your brand to the next level. Contact us!

Programmatic ad buying | 5 reasons to choose it

Actors Involved in Programmatic Ad Buying

How does Programmatic ad buying work?

5 Reasons to Choose Programmatic ad buying

Programmatic TV

As a Performance Agency, we work to take your brand to the next level. Contact us!

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