CEO - Fundador
After working for almost a decade in marketing in Procter & Gamble, Alberto envisions the power of changes in the digital era and decides to focus in the entrepreneurship world in Latam. In 2012 he founds his first start-up, gogetit.com.pa, changing the way to engage with real estate in the region. Alberto served as Marketing VP for Agora Technologies at Silicon Valley, a company finance by Guy Kawasaki & Nolan Bushnell, where he developed the main concept of Startup Icon. Today, Alberto is the CEO of the holding company that conforms Latam Digital Marketing, Gogetit.com and its subsidiaries in Latin America.
12 May 2023
Categories

Information security in the 1st party data era

Alberto Alvarez by Alberto Alvarez at 12 May 2023
Cyber-attacks on companies have increased exponentially in recent years and are expected to continue to grow during 2023. They will be increasingly sophisticated and targeted attacks ...
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12 May 2023
1st party data LDM
Categories

Keys to enhance your 1st party data strategy

Alberto Alvarez by Alberto Alvarez at 12 May 2023
The elimination of cookies opens up new opportunities for all marketing teams to generate positive levels of trust and loyalty with their digital audiences. A point ...
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12 May 2023
LDM SEO
Categories

Integrate SEO and PPC for an effective marketing campaign

Alberto Alvarez by Alberto Alvarez at 12 May 2023
Previously we have analyzed the benefits of SEO and PPC. Not that one is better than the other if we separate them, the question now really ...
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12 May 2023
LDM CHATGPT buenas practicas
Categories

Chat GPT: best practices for marketing

Alberto Alvarez by Alberto Alvarez at 12 May 2023
A boom that translated into more than 100 million users globally in just two months and that also put Big Tech in sprint mode to launch ...
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