UK archivos | LDM Marketing Digital y Business Intelligence

10 Oct 201922 Jan 2020

Yalo Chat | The WhatsApp Business ChatBot + AI that is changing digital messaging

We all remember the horror stories when we needed to contact any customer service department of a company to make some kind of consultation, or requesting a service or filing a complaint that took a lot of time and steps. As a solution, Yalo Chat was born, driven by business ChatBots and artificial intelligence.

Long procedures, waiting hours on the phone and “press the next option” were some of the challenges we faced, but with the innovation of WhatsApp Business ChatBot from Yalo Chat, we can offer personalized and more efficient customer service.

The bots are an effective solution for simplifying customer service and automating processes to facilitate the work of sales agents.

What is a ChatBot?

A bot is a combination of processes and algorithms designed to mimic human behavior and perform tasks automatically.

How do ChatBots work?

Bots often work within other applications and its ability to provide information or support to the user depends on the degree of complexity and its development.

Why do I need a ChatBot?

ChatBots are a source of Resource efficiency and better customer experience. They let you collect all the answers and important data you need 24/7 so the company can contact you without the need for constant human investment as a result.

What is WhatsApp Business?

It is a free downloadable application available for Android and iPhone, which has been specially developed for small and medium businesses.

Enhance customer service by messaging with Yalo Chat

Yalo Chat offers its customers the possibility to interact with their consumers through messaging applications to achieve a commercial conversation.

For example, through WhatsApp Business ChatBot, brands manage to communicate with the user, recognize their need and offer a personalized and instant solution. Also, If we consider the long waits to be attended by a person, this facilitates all processes.

Yalo Chat is responsible for helping larger companies improve customer relations. Clearly, it is the reason why Facebook and WhatsApp Business ChatBot, improve businesses’ performance and offer a better service.

Every time I want to remember why we are doing this at Yalo, I pick up the phone and call a call center, and that reminds me that we still have a lot of work to do.
Javier Mata – Yalochat CEO

These are the Top 3 reasons to use Yalo Chat

Increase sales with personalized messages
Build personalized relationships with customers on a great scale. You will increase both engagement and effectiveness.
Best Remarketing Strategy
Your message opening range for personalized messaging campaigns is 80%.
Reduce costs with automation
Minimize costs while improving conversion, increasing ROI.

Why is it necessary to have a ChatBot for Customer Service?

Even though WhatsApp Business ChatBot is a technology that has begun to gain attraction for a while, not all companies know the benefits it can offer your company. As a consequence, we’ve listed them below:

ChatBots allow you to socialize on platforms where your users are located. So WhatsApp and Facebook are the perfect options since today all people know and mostly move on these platforms.
Customers are increasingly demanding and want to be served as quickly as possible at any given time of the day. With a ChaBot, you can receive instant attention 24 hours a day, 7 days a week, and serve your customers at any time without wasting time.
It is the best way to serve thousands of clients simultaneously, whereas human resources would take a long time and you would also need a large staff to achieve it.
It allows you to reduce costs since a 24/7 service requires rotating shifts and a lot of training.
Your team can invest their time in other processes since you can reduce more than 40% of the time invested.
Customers want to feel unique, different and special. Indeed, with a Chatbot, you can create a personalized experience for your client as it is able to analyze historical customer data, chart its consumer profile and thus offer exclusive attention.

Why do we offer our customers Yalo Chat?

Send and manage notifications. You do this with a simple configuration, which not only has a low cost but also offers you a free demo with which you can get to know the product.
Automate frequently asked questions with AI. This will help you precede 90% of conversations and boost your customer satisfaction rates.
Streamline your support service. This allows you to increase the efficiency of your company’s representative since only high-value conversations arrive because generic inquiries have already been answered.
Create unique chat solutions. It generates distinctive interactions based on chat. So product design consulting and user experience makes it easy.

And if Yalo Chat does not convince you like the tool you need, we present a case of success for the company.

Aeromexico uses Yalo Chat as part of its strategy

Aeromexico announced a couple of years ago that its customer service platform via chat – which was already available on Facebook Messenger – would also start operating on WhatsApp. This made it the first airline in America to use the mobile instant messaging application in this way.

According to Brian Gross, Deputy Director of Digital Innovation at Aeromexico, “this new service allows passengers to receive answers to any question in a faster way, since it gives them access to the personal attention of the customer service team, in addition to providing automated responses at the moment ”.

In an interview with Tec Review, Javier Mata, founder, and CEO of Yalo recalled that it was approximately three years ago that WhatsApp contacted the startup and Aeromexico to start developing this service.

He added that the process was quite fast since the firm already had the entire CCRM platform (Conversational Customer Relationship Management or Conversational Management of Customer Relations) previously used by Yalo for web chats, Facebook Messenger and Twitter that offer automated responses and communication with agents.

“It was a matter of two days because we already had it ready. (WhatsApp) was very surprised, since other teams had spent months on it,̈ he said. The biggest challenge that Yalo’s team faced during this process – Mata added – was to change the entire architecture in the data part.

“Whatsapp is very careful to maintain the point-to-point encryption, that is, that the information never comes out of the clients’ servers and also those of Whastapp. What we had to do to achieve this was to recreate this system (…) however, this allows us to offer greater security, ”commented the CEO of Yalo.

In addition to this advantage, Javier Mata stressed that WhatsApp has a fairly active audience, which makes it even more attractive to customers compared to other services. “While Facebook Messenger, for example, is very popular, WhatsApp is the most used application for personal conversations in Latin America, so its relevance is greater,” he explained.

The Aeroméxico customer service system via chat, available 24 hours a day, seven days a week, allows you to request a flight quote and reserve it in natural language to answer questions like ‘How many pieces of luggage can I document? ? ‘ or ‘How can I take my pet with me?’

In addition, it offers you the option of receiving notifications before and after your trip with departure times and assigned a room, for example, and even check-in and downloads your boarding pass without leaving the application.

As if this were not enough, “you decide what type of communication you want to receive, that is, you can tell Aeromexico that you only want notifications and not support, for example. Thus, you can further personalize the service, ”said Javier Mata.

Yalo Chat was part of LDM Kore AI Hub

The company was present at the most important Artificial Intelligence event in the region organized by LDM where the most recognized companies presented the new technologies in Machine Learning and Artificial Intelligence. Here we leave you a summary of the presentation:

*Remember to turn on the English subtitles

If you’re ready to take your business to the next level and get the best result from your customer service, it’s time to implement bots with Yalo Chat and at LDM we can offer you all its services!

If you want to quote and get more information about Yalo Chat for your company, you can do it here:

More info here

We are ready to implement Performance Digital Marketing strategies to offer you the best results. Because the only way to change the future is to create it …

29 Jul 201913 Aug 2019

Let’s talk about Lead Generation Marketing

Leads… Everybody talk about them and how to generate them, so several aspects must be considered. First of all, be clear about what a lead is: Registration of an individual who shows interest in the acquisition of a service or product.

Starting from this premise, the generation and monitoring of these leads or “prospects” is an important part, perhaps even crucial, in the sales process.

A lead is a user who has delivered their data to a company and, as a consequence, becomes a record of its database with which the organization can interact. For this, it is also necessary that this person has accepted the company’s privacy policy.

When generating a lead, you should keep in mind and as a whole, the optimal monitoring of it. The reason? It is always important to adjust the message according to the stage where the user is in the purchase process.

Within the inbound methodology, lead generation and tracking occurs when the visitor becomes a contact, and he or she is getting closer to the purchase choice to eventually become a potential customer.

There are different channels for lead acquisition in the digital field

One of them is Email Marketing, known as one of the most classic in online marketing. With these types of campaigns, it is possible to achieve excellent results as long as the following is considered: Target segmentation, shipping time, design and creativity with which it was carried out.

Display advertising (banners), in different digital media, well structured and with a good creative process, can generate interesting volumes of leads without making a huge expense.

Another way to generate leads is through the insertion of advertisements in search engines such as Google or Yahoo, where good conversion results are usually obtained, as long as the campaign is properly segmented and the campaign has been planned, so the advertising reaches precisely those potential customers.

On the other hand, with search marketing, it is possible to achieve especially outstanding results in sectors such as catering or local businesses, if the possibilities offered by geolocation are properly exploited.

5 tips that can help you reach your buyers more easily

Be concise on the information you need for your lead. People don’t feel confident in providing too much personal data on any platform.
The more content you can create on your blog, the bigger your chances are of getting leads.
Add short and easy-to-fill forms (name, email, etc.) on your page and different sections, so if the person is really interested, you will have all the registration details.
Constantly evaluate the leads you receive. This will allow you to analyze if the strategy you are using is correct, or if changes are necessary.
Develop valuable content: The better you offer a person in exchange for their information, the greater the possibility of filling in any form for the incentive.

The ultimate goal will always be to sell and for companies to see results of our work.

It is important that our efforts will be well directed to get the right leads, so testing strategies and measuring their results is what will allow us to know if what we are doing works or not.

In the end, a good practice, a good campaign and a good strategy, will always be the best way to create quality leads.

As a Performance Agency, we work to take your brand to the next level. Contact us!

03 Jul 201912 Jul 2019

Omnichannel Marketing Strategy – How to connect the online and the offline world?

Over the years, all needs and preferences of people have changed. But there is also another thing changing: The marketing strategies.

Through this search for channels to reach customers, the companies realized that positioning themselves in a single channel, was not enough.

That’s when Omnichannel Marketing Strategy is born, in order to offer the most complete experience to users in several channels in a simultaneous way.

Since there is so much competition between companies, it has become necessary to be present in as many channels as possible.

All this in order that the customer can move from one channel to another and buy in the one that is most convenient for him.

For Hubspot, omnichannel marketing is “a multi-channel sales approach that provides the customer with an integrated shopping experience. The customer can make the purchase online from a desktop or mobile device, on the phone or in a physical store, but the shopping experience will remain uninterrupted.”

Multichannel Marketing vs Omnichannel Marketing

There are many channels that allow us to make the sale of a product or service. This is why we tend to confuse multichannel marketing with omnichannel.

The first one is responsible for making a sale, whether in an app, a local store, e-commerce, phone call, etc.

But all channels are independent and have their own and unique way of interacting with customers, while the omnichannel, use strategies in conjunction, where you can use one or more channels.

So, no matter how the person interacts with the brand. They still can move from one platform to another. In fact, you can make contact in e-commerce, but finish the purchase in-store.

Another possible scenario would be to make a phone contact and buy through the website. Options are endless!

The most important aspect of omnichannel marketing is to offer a personalized experience tailored to the client’s needs.

Our goal is that the client gets to decide to stay in touch with the brand and build loyalty. So we work based on a complete experience.

Here you can find a detailed video applied to a marketing case about this difference:

https://youtu.be/44rQux8Jfps

Walmart Mexico is on Omnichannel Marketing

Last year, this department store chain opened its store in Tlalnepantla, Mexico. As part of its omnichannel e-commerce strategy, the store offered the possibility of picking up orders by car or using electronic kiosks inside the store, as well as shopping some groceries in the app or the website store with home delivery.

Besides, as part of its business model, over the years, the brand has improved its services offering self-check up to 10 items. On the other hand, have offered digital catalogs to purchase products not available in-store, making the user’s experience more comfortable.

But this model is not for a single store. It plans to continue growing in all stores across the country.

Why bet on the Omnichannel Marketing?

It allows companies to generate new sales opportunities, adapting to channels.
Innovation in new processes, responsibilities, policies, and connections between the different departments of an organization.
Possibility of reaching more customers as several channels are used to transmit the message.
You will be able to interact with a client in different ways, which will offer you more opportunities to complete the sale.

If you want to know more about this business model and content strategy between channels that companies use to improve their user experience, Omnichannel Marketing is definitely for you.

Latam Digital Marketing is the indicated Performance Agency to grow your brand.

Let’s talk about your next digital strategy!

28 Feb 201908 Aug 2019

Pollo Campero: 1st Google Partner Premier Agencies success case in Guatemala

As a #1 Google Partner Premier Agencies in the region, our job beyond is to focus on demonstrating it with facts.

Because besides working for what our customers want, we strive to ensure that our team is prepared with new technologies and innovations in the market. And a fundamental part of this, is knowing everything that Google puts at our disposal.

From Guatemala and expanding to Central, North and South America, Pollo Campero has positioned itself for 48 years in the market as a family brand with great tasting chicken.

But as technology moves on, and companies must adapt to the needs of their consumers, the time has come when they required a digital marketing strategy to reach young consumers.

That is why, as strategic partners, we work for Pollo Campero in order to bring the family experience, the most delicious chicken and tradition that everyone knows to the digital world.

The beginning

Pollo Campero was born in Guatemala in 1971 and a year later, began operations in El Salvador, under the direction of a group of Guatemalan businessmen led by Mr. Dionisio Gutiérrez G., founder of the company, who join his vision to create a new concept of flavor: a tender, juicy and crispy chicken; three adjectives that actually are inseparably associated with the Pollo Campero brand.

In the 1990’s, Pollo Campero began its process of global expansion, with its growth in Latin America.

In 2002, Pollo Campero enters the United States and achieves immediate acceptance. First openings come to break sales records in the industry.

To the leadership in Latin America and expansion by the United States, it is added the entrance to the markets of Europe and Asia, thanks to openings of Pollo Campero restaurants in Spain (2006), China and Indonesia (2007) and soon the Middle East and India.

With presence in 12 countries around the world, Pollo Campero serves more than 80 million customers each year through a network of more than 300 restaurants.

Our work as one of the Google Partner Premier agencies

It was focused on guiding the company, so here we leave part of what we did and its tools:

Google Keyword Planner, the consumer traffic that was waiting outside for us to get their attention.
Google Ads, focused on guiding potential customers to a customer service experience as personalized as possible for the right consumer.
Google Display Ads, to showcase the product and bring the experience of the table to the digital world.

The future of Pollo Campero goes hand in hand with its digital strategy. This is why while sales in the market fluctuate, they remain positioned in the hands of Google Ads and Latam Digital Marketing.

Present day

We continue working with Pollo Campero, and innovation is a fundamental basis for this. From a weekly review of keywords, allowing to track with Google tools all the improvements we can make to keep the online shopping platform positioned.

Campero is the largest Guatemalan fast food restaurant chain in the country, offering more than 132 restaurants in that country alone.

Take a look to this video, that actually shows the success case of this brand:

Just as Pollo Campero trusted us, what are you waiting to take your brand to the next level?

Let’s talk about your next digital strategy: Latam Digital Marketing.

And if you want to know more about our work, take a look to other entries in our blog.

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