…is the same evolution that your campaigns need.

And just as this great company transmits it just like we do; In today’s digital ecosystem, companies must face new challenges to better understand the different complex journeys and connect the multiple touchpoints of their customers, while prioritizing the privacy of all their users.

In an earlier world, performance measurement was limited solely to desktop web and cookies for easily observable user data.

This way of analyzing measurement is becoming obsolete and not very adaptable for the complex ecosystems of big brands.

For this reason, Google Analytics 4 was born with a proposal that connects all platforms, is not based exclusively on cookies, and uses an event-based data model to offer user-centric measurement.

This is Google Analytics 4

Help brands and operational teams meet rapidly changing needs and adapt to the same user expectations with more comprehensive data collection and usage systems.

It is not difficult to convince us, Google Analytics 4 is the innovative platform that your brand needs to integrate all the channels where your campaigns live and interact in the digital environment.

Main benefits

Deadline for this migration?

“Until July 1, 2023, you will be able to continue to use and collect new data on your Universal Analytics properties. After July 1, 2023, you will be able to access data that you have previously processed on your Universal Analytics property for a minimum of six. We know that your data is important to you, so it is very important that you export your historical reports during this time.

If you created the property before October 14, 2020, it is most likely a Universal Analytics property.”

Google Marketing Platform

The date is already announced but our main message from all this is to convey to you the importance of making a planned and well-structured migration as soon as possible and obtaining the greatest benefit for your brands.

The learning curve takes time. This is a holistic process with different improvements, and most importantly, you start generating histories from now on. Don’t stop this movement so much.

All this process, as we have mentioned before, requires strategic planning and even represents an opportunity to restructure our campaign objectives and their metrics to achieve better results.

Collaboration with a strategic partner will be the key to turning a migration into an evolution for your brand. The vision is not to follow a technical process, but to transform the business model to be up to date with the consumer and their habits.

Design a measurement system that integrates and synergizes with the different contact points, apply the changes required at the code level in each of them to be correctly linked in Google Analytics 4, and once this preparation is achieved, structure all the events, tags, metrics, audiences and analysis reports for an optimal and efficient operation.

Doesn’t sound so simple right?

Take the next step with a well-defined plan

Know your customers at all touchpoints, analyze with a complete picture of the user lifecycle with an event-based measurement model that is not fragmented by platform or organized into independent sessions.

Make a structured plan for this migration and approach the experts for advice and ideal implementation for your business; with a Forward Thinking Marketing partner

Let’s talk now about the future of your brand