Political campaign marketing strategies – All about the benefits

political campaign marketing strategies

Last time, we were talking about political digital marketing and how it has more interference in the outcome of the elections than you think.

This time, we have a theme on the same section, but with a different approach.

While political marketing exists as a general concept, there is also electoral marketing, in a more specific sense.

According to Mario Herreros Arconada, electoral marketing follows from political marketing, and is known as:

The approach, implementation and dissemination of certain messages, on occasion of the implementation of electoral processes, to designate the government of a particular political community; It is, therefore, a specific variant of political marketing.

It is clear, then, that there are compelling reasons to see political campaign marketing strategies and use it in our favor.

Is it worth the investment of resources in political campaign marketing strategies?

The truth is that the effort to design a marketing campaign would seem absurd, but the results speak for themselves.

Political campaign marketing strategies have the function of modifying the election of the electorate towards the proposal that you’re looking for. So, it has the power to change the balance in a significant electoral process.

There are three ways to achieve this: Focusing on the product, focusing on the sale and focusing on the market.

Political campaign marketing strategies that focuses on the product, tends to be more honest and purposeful.

The product, in this case, is the electoral platform, the message or proposal that they want to highlight and which one to vote; the party, the ideology or the politician it represents.

So, the focus on the product, tries to highlight the characteristics and advantages, for information of the people that will vote.

On the other hand, political campaign marketing strategies focused on sales is usually more assertive, but full of false and empty promises.

This way, the focus on the sale uses any resource, manipulation and deception in order to win the election. It is the equivalent of somebody selling a miraculous product at a fair.

Finally, the focus on the political campaign marketing strategies is about the satisfaction of voters, based on their opinions, tastes and ideologies that they handcuff.

This is not only applied when making an election, but as a measure of popularity once the elected government is established.

These analytical resources are used to know the success of the exposed policies, as well as to modify the course of action whenever it gave what it seeks to promote.

election marketing

Political campaign marketing strategies, not only allows to know the electorate and its response to the exposition of policies or platforms, but it also helps to spread a message.

In addition to this, allows to gain the sympathy and support of the group to which it is addressed, obtaining a competitive advantage in an electoral process.

It should be noted that political campaign marketing strategies can be applied in any decision-making process and not only in the political sphere. A person who wants to pass a proposal or obtain a majority in the school, union or labor field, can use this resource.

This tool, then, positions the person after his machination as a solid adversary, with full knowledge of his audience and with real chances of winning.


Learn more about Electoral Marketing through this video that tells you how to win an election using the political campaign marketing strategies:

If you want to know more about Branding, you can visit our posts about digital campaigns that improve and increase the presence of the brand with tangible results.

We are the right Performance Agency that you need to grow your brand. Let’s talk about your next digital strategy!

Omnichannel Marketing Strategy – How to connect the online and the offline world?

Omnichannel Marketing Strategy

Over the years, all needs and preferences of people have changed. But there is also another thing changing: The marketing strategies.

Through this search for channels to reach customers, the companies realized that positioning themselves in a single channel, was not enough.

That’s when Omnichannel Marketing Strategy is born, in order to offer the most complete experience to users in several channels in a simultaneous way.

omni marketing

Since there is so much competition between companies, it has become necessary to be present in as many channels as possible.

All this in order that the customer can move from one channel to another and buy in the one that is most convenient for him.

For Hubspot, omnichannel marketing is “a multi-channel sales approach that provides the customer with an integrated shopping experience. The customer can make the purchase online from a desktop or mobile device, on the phone or in a physical store, but the shopping experience will remain uninterrupted.”

 

Multichannel Marketing vs Omnichannel Marketing

There are many channels that allow us to make the sale of a product or service. This is why we tend to confuse multichannel marketing with omnichannel.

The first one is responsible for making a sale, whether in an app, a local store, e-commerce, phone call, etc.

But all channels are independent and have their own and unique way of interacting with customers, while the omnichannel, use strategies in conjunction, where you can use one or more channels.

So, no matter how the person interacts with the brand. They still can move from one platform to another. In fact, you can make contact in e-commerce, but finish the purchase in-store.

Another possible scenario would be to make a phone contact and buy through the website. Options are endless!

The most important aspect of omnichannel marketing is to offer a personalized experience tailored to the client’s needs.

Our goal is that the client gets to decide to stay in touch with the brand and build loyalty. So we work based on a complete experience.

Here you can find a detailed video applied to a marketing case about this difference:

https://youtu.be/44rQux8Jfps

Walmart Mexico is on Omnichannel Marketing

Last year, this department store chain opened its store in Tlalnepantla, Mexico. As part of its omnichannel e-commerce strategy, the store offered the possibility of picking up orders by car or using electronic kiosks inside the store, as well as shopping some groceries in the app or the website store with home delivery.

Besides, as part of its business model, over the years, the brand has improved its services offering self-check up to 10 items. On the other hand, have offered digital catalogs to purchase products not available in-store, making the user’s experience more comfortable.

But this model is not for a single store. It plans to continue growing in all stores across the country.

Why bet on the Omnichannel Marketing?

  • It allows companies to generate new sales opportunities, adapting to channels.
  • Innovation in new processes, responsibilities, policies, and connections between the different departments of an organization.
  • Possibility of reaching more customers as several channels are used to transmit the message.
  • You will be able to interact with a client in different ways, which will offer you more opportunities to complete the sale.

If you want to know more about this business model and content strategy between channels that companies use to improve their user experience, Omnichannel Marketing is definitely for you.

Latam Digital Marketing is the indicated Performance Agency to grow your brand.

Let’s talk about your next digital strategy!