As a #1 Google Partner Premier Agencies in the region, our job beyond is to focus on demonstrating it with facts.

Because besides working for what our customers want, we strive to ensure that our team is prepared with new technologies and innovations in the market. And a fundamental part of this, is knowing everything that Google puts at our disposal.

From Guatemala and expanding to Central, North and South America, Pollo Campero has positioned itself for 48 years in the market as a family brand with great tasting chicken.

But as technology moves on, and companies must adapt to the needs of their consumers, the time has come when they required a digital marketing strategy to reach young consumers.

That is why, as strategic partners, we work for Pollo Campero in order to bring the family experience, the most delicious chicken and tradition that everyone knows to the digital world.

The beginning

Pollo Campero was born in Guatemala in 1971 and a year later, began operations in El Salvador, under the direction of a group of Guatemalan businessmen led by Mr. Dionisio Gutiérrez G., founder of the company, who join his vision to create a new concept of flavor: a tender, juicy and crispy chicken; three adjectives that actually are inseparably associated with the Pollo Campero brand.

In the 1990’s, Pollo Campero began its process of global expansion, with its growth in Latin America.

In 2002, Pollo Campero enters the United States and achieves immediate acceptance. First openings come to break sales records in the industry.

To the leadership in Latin America and expansion by the United States, it is added the entrance to the markets of Europe and Asia, thanks to openings of Pollo Campero restaurants in Spain (2006), China and Indonesia (2007) and soon the Middle East and India.

With presence in 12 countries around the world, Pollo Campero serves more than 80 million customers each year through a network of more than 300 restaurants.

Our work as one of the Google Partner Premier agencies

It was focused on guiding the company, so here we leave part of what we did and its tools:

• Google Keyword Planner, the consumer traffic that was waiting outside for us to get their attention.
• Google Ads, focused on guiding potential customers to a customer service experience as personalized as possible for the right consumer.
• Google Display Ads, to showcase the product and bring the experience of the table to the digital world.

The future of Pollo Campero goes hand in hand with its digital strategy. This is why while sales in the market fluctuate, they remain positioned in the hands of Google Ads and Latam Digital Marketing.

Present day

We continue working with Pollo Campero, and innovation is a fundamental basis for this. From a weekly review of keywords, allowing to track with Google tools all the improvements we can make to keep the online shopping platform positioned.

Campero is the largest Guatemalan fast food restaurant chain in the country, offering more than 132 restaurants in that country alone.

Take a look to this video, that actually shows the success case of this brand:

Just as Pollo Campero trusted us, what are you waiting to take your brand to the next level?

Let’s talk about your next digital strategy: Latam Digital Marketing.

And if you want to know more about our work, take a look to other entries in our blog.