Campaign Grader: Tool for Google AdWords optimization

Google Adwords, also known as Google Ads, has become the tool of millions of companies to make themselves known in the Digital Age. This is why knowing how to execute your Google Adwords campaigns correctly is extremely important. And with us, you can do your Google AdWords optimization using our Campaign Grader.

People look for what they need at a specific time, as our ads should be aimed at getting that person with a specific need that we can solve.

We must offer the right ad at the right time.
Alberto Alvarez

What is Google Campaign Grader?

It refers to a platform that analyzes your Google Adwords account and offers you opportunities to improve your digital campaigns.

What is Google Adwords?

It is the Google platform that allows you to create ads to promote your company or brand.

In the Digital Age, we try to position our brand on all possible platforms, and as we all know, when it comes to the best all-around search engine, Google comes to mind. For example, it is proven that for every dollar invested in Google Campaigns efficiently, the ROI is double for the average companies. That is why doing a good job becomes imperative and Google AdWords optimization campaigns are paramount.

What is not measured can not be improved.
William Thomson Kelvin

Even over the years, this phrase has been the basis of our work. For us, the results, as well as their prediction, are very important when we delve on Performance marketing ground. Therefore, we work and measure results progressively, making improvements during the process, because to get the best results, we need to be able to correct what is not working along the way, and this is possible when we measure what we do.

LDM a step forward in Innovation

In Latam Digital Marketing we are the # 1 Agency of Digital Marketing of Performance in Latam and Google Premium Partner of the region. As far as Machine Learning, Artificial Intelligence and technology are pillars of our work. And we decided to create this tool to optimize campaigns and help both brands and companies to diagnose the points to improve your Google Adwords Campaigns. This is our Campaign Grader!

What is the Campaign Grader?

Our new platform for Google AdWords optimization generates a report with recommendations on the performance of your campaigns. With which you can detect opportunities and deficiencies that you would not normally get at first glance. All this in order to make these improvements, your results are increasingly positive.

Why use LDM Campaign Grader?

Analyzing the performance of your Google Adwords Campaigns has never been so easy! These are some of the benefits you get when using our platform:

You get your free report
Complying with best practices, and as a result, you invest your budget efficiently.
Optimize your time
Receiving in seconds the key indicators of your campaigns.
Reach your business goals
Improving your campaign based on the recommendations of the report

Evaluate your Google Adwords Campaigns totally free

As part of our testing software for Google AdWords optimization, we want to offer every single company or person, the ability to analyze their AdWords campaigns.

Are you ready to start maximizing your income?

Click here

If you want to know more about the world of Artificial Intelligence and Machine Learning, meet the # 1 Digital Performance Marketing agency in the region.

28 Feb 201908 Aug 2019

Pollo Campero: 1st Google Partner Premier Agencies success case in Guatemala

As a #1 Google Partner Premier Agencies in the region, our job beyond is to focus on demonstrating it with facts.

Because besides working for what our customers want, we strive to ensure that our team is prepared with new technologies and innovations in the market. And a fundamental part of this, is knowing everything that Google puts at our disposal.

From Guatemala and expanding to Central, North and South America, Pollo Campero has positioned itself for 48 years in the market as a family brand with great tasting chicken.

But as technology moves on, and companies must adapt to the needs of their consumers, the time has come when they required a digital marketing strategy to reach young consumers.

That is why, as strategic partners, we work for Pollo Campero in order to bring the family experience, the most delicious chicken and tradition that everyone knows to the digital world.

The beginning

Pollo Campero was born in Guatemala in 1971 and a year later, began operations in El Salvador, under the direction of a group of Guatemalan businessmen led by Mr. Dionisio Gutiérrez G., founder of the company, who join his vision to create a new concept of flavor: a tender, juicy and crispy chicken; three adjectives that actually are inseparably associated with the Pollo Campero brand.

In the 1990’s, Pollo Campero began its process of global expansion, with its growth in Latin America.

In 2002, Pollo Campero enters the United States and achieves immediate acceptance. First openings come to break sales records in the industry.

To the leadership in Latin America and expansion by the United States, it is added the entrance to the markets of Europe and Asia, thanks to openings of Pollo Campero restaurants in Spain (2006), China and Indonesia (2007) and soon the Middle East and India.

With presence in 12 countries around the world, Pollo Campero serves more than 80 million customers each year through a network of more than 300 restaurants.

Our work as one of the Google Partner Premier agencies

It was focused on guiding the company, so here we leave part of what we did and its tools:

Google Keyword Planner, the consumer traffic that was waiting outside for us to get their attention.
Google Ads, focused on guiding potential customers to a customer service experience as personalized as possible for the right consumer.
Google Display Ads, to showcase the product and bring the experience of the table to the digital world.

The future of Pollo Campero goes hand in hand with its digital strategy. This is why while sales in the market fluctuate, they remain positioned in the hands of Google Ads and Latam Digital Marketing.

Present day

We continue working with Pollo Campero, and innovation is a fundamental basis for this. From a weekly review of keywords, allowing to track with Google tools all the improvements we can make to keep the online shopping platform positioned.

Campero is the largest Guatemalan fast food restaurant chain in the country, offering more than 132 restaurants in that country alone.

Take a look to this video, that actually shows the success case of this brand:

Just as Pollo Campero trusted us, what are you waiting to take your brand to the next level?

Let’s talk about your next digital strategy: Latam Digital Marketing.

And if you want to know more about our work, take a look to other entries in our blog.

16 Nov 201630 Jul 2019

LDM | Best regional digital agency in Google Partner Summit 2016

Panama was represented by Latam Digital Marketing at the Google Partner Summit 2016, where the world’s leading digital agencies met in San Francisco, USA.

Strategy, expertise, innovation and creativity define Latam Digital Marketing. He won the invitation to the Google Partner Summit in San Francisco (California, USA) for being the best digital agency in the region for three consecutive periods.

Last week, from November 9 to 11, 2016, the Google Partner Summit was held in San Francisco, California, where 900 Partners from 51 countries met.

This event is one of the most significant, as it brings together the most important digital agencies in the world, characterized by their enormous growth in the short term and the success of managing their campaigns, increasing the results for their clients.

In order to attend, the agencies had to corroborate how their campaigns could be more profitable for their clients and that investments in different Google platforms (Google Adwords, YouTube and Gmail) were more optimal.

These campaigns were compared against a large number of Google Partner agencies worldwide.

The theme of this year’s conference was “Now is our moment”. Now is our time to build for the future, from announcements and measurements to making the workplace better for everyone.

The event began on Wednesday, with welcome comments from the Chief Financial Officer of Alphabet and the Senior Vice President, Ruth Porat.

One of the most attractive benefits of this event was the networking and the possibility to hear from the creators of different tools how to make the most of them and optimize campaigns for their customers.

“Our cultural principles are very similar to Google’s thoughts where cultural diversity, gender equality and talent are the fundamental pillars that make us great, being one of our goals to be the agency with the most inspiring work environment in the country”, said Rafael Strauss, President of Latam Digital Marketing.

This invitation was issued to recognize and reward Latam Digital Marketing for its achievements and contributions to help small businesses through the provision of high quality digital marketing services.

Tag: Google Partner Premier agencies