Use of digital channels to promote or market products and services to consumers and businesses.

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10 Jan 2019
political digital marketing
Digital marketing plays a fundamental factor in society, and politics is no exception to that. That’s why so many candidates advocate Political Digital Marketing. For more ...
01 Nov 2018
mobile marketing strategies
Are you reading this from your mobile phone? The odds are very high. According to statistics, 62% of people who are on the internet, do it ...
16 Mar 2016
color psychology in digital marketing
It is a fact that color affects the way people behave. This is why understanding what color psychology is and how it works, is vital for ...
02 Mar 2016
optimization and digital campaigns
The key to any optimization is found in the analytical tools, data and relevant business information. There are many analytical tools, but finding the one that ...