It is a fact that color affects the way people behave. This is why understanding what color psychology is and how it works, is vital for its application in marketing and, even more so, in digital marketing. But, before entering to share strategies to improve your design based on the correct use of colors, let’s understand what is the psychology of color.
The psychology of color follows from behavioral psychology and is a science that analyzes the effects of colors on people and their responses to these stimuli. In other words, the psychology of color, studies how colors affect people’s behavior. This, as you might think, is heavily studied by companies when making marketing and branding decisions.
Blue – peace, security, integrity, peace, trust, intelligence.
Red – love, passion, energy, heat, power, strength.
Yellow – Happiness, joy, brightness, bliss, intellect
Black – protection, elegance, drama, class
White – innocence, purity, freshness, cleanliness, elegance
Purple – royalty, nobility, spirituality, luxury, ambition
Orange – courage, trust, friendliness, success
Green – freshness, novelty, money, earth
There is so much to learn about the psychology of color, but these practical tips are the first step into a comprehensive strategy that takes into consideration the taste and response of your audience. You can always investigate further and, of course, combine these marketing and branding strategies with other forms of optimization.