World Gamer’s Day is just around the corner and after the pandemic boom in the gaming industry, Latin America is now playing its own leading role. 

Starting with Mexico, which represents the 10th country with the highest revenue growth globally and the #1 in the region; generating revenues of up to USD 2.3 billion in 2021.

And as we at LDM have analyzed in previous years, the composition of this interesting audience is diverse in all aspects; age, gender, purchasing power and cultural interests. 

Towards 2023, once we understand the hyper-connectivity of the gamer community in Latin America; the focus is now on another point of the journey: the convergence of new platforms and video games, official face-to-face events and blockchain & crypto technology for a safer and more profitable experience.

Gamers Events in Latin America

Gamergy Latam Tour 2022

We are just a few days away from the start of this important event in Mexico City, where there will be gaming arenas, esports and gaming content, stands with brand activations and the grand finale of the Latin American League of Legends by Riot Games.

In addition to being accompanied by pop and rap music personalities, cosplayers and influencers to live with attendees through meet & greet.

Gaming is already an economic development strategy promoted by governments in the region, an example is the initiative that a few weeks ago the government of Buenos Aires, Argentina announced to stimulate the gaming and esports industry by offering the city as the main venue, as it will be soon with Gamergy Argentina at the end of October.

FestiGame Chile

Chile is another country with great growth in the region and a few days ago hosted FestiGame 2022, returning to the on-site format with a space of more than 15,000 mt2 and thousands of attendees who competed in FIFA, Just Dance, Fighting, Valorant and League of Legends tournaments, among others.

New trends 2023

Crossplay platforms

Crossplay is an online gaming functionality offered by some video games so that gamers can play the same game together regardless of whether they have different platforms or consoles such as PS4, PS5, Xbox, PC, Switch, iOS and Android. This further integrates connectivity and community integration by setting aside the preference of gadget or video game with limited compatibility.

This also drives the development of skills and competitiveness online, forming a more expert and professional Latin gamer community.

This trend, together with the alliance of streaming platforms and important publishers in the industry, generates an interesting projection in the region; by 2024, the audience and viewers of live content will reach 122 million people in Latam.

Gaming, blockchain & crypto

Play to earn, (P2E) .- Some video games already integrated cryptocurrencies in their incentives to reward their players for being more profitable with their skills and high competitive level.

Thanks to blockchain technology, opportunities have been created to also integrate NFTs as attractive prizes, and these digital assets can be sold or exchanged in online marketplaces.

On the security aspect, this technology also contributes to the safety of gamers, avoiding fraudulent activities such as identity theft, hacks and illegal transactions, thus generating a better regulated and protected industry for users. 

LDM & gaming marketing

Already with a consolidated track record of success stories and recognized by industry leaders, our goal in this strategy is to guide brands on the right path to integrate into these great opportunities. Adapt business objectives and values with an assertive and updated campaign in an environment that is constantly growing and changing.

Grow your audiences and connect with new generations and communities through a gaming marketing strategy to guarantee the future of your brand.