{"id":996,"date":"2016-03-16T13:15:36","date_gmt":"2016-03-16T19:15:36","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=996"},"modified":"2025-03-19T22:20:15","modified_gmt":"2025-03-19T22:20:15","slug":"psicologia-del-color-y-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/psicologia-del-color-y-marketing-digital\/","title":{"rendered":"Psicolog\u00eda del color en el marketing digital"},"content":{"rendered":"<p style=\"text-align: justify;\">Es un hecho que el color afecta la forma en que las personas se comportan. Es por esto que entender qu\u00e9 es y c\u00f3mo funciona la psicolog\u00eda del color, es vital para su aplicaci\u00f3n dentro del marketing y, m\u00e1s a\u00fan, en el marketing digital. Pero, antes de adentrarnos a compartirte estrategias para mejorar tu dise\u00f1o con base en el correcto uso de colores, entendamos qu\u00e9 es la psicolog\u00eda del color.<\/p>\n<p style=\"text-align: justify;\">La psicolog\u00eda del color se desprende de la psicolog\u00eda comportamental y es una ciencia que analiza los efectos del color en las personas y sus respuestas a estos est\u00edmulos. En otras palabras, la psicolog\u00eda del color, estudia c\u00f3mo los colores afectan el comportamiento de las personas. Esto, como es de pensarse, es fuertemente explotado por las compa\u00f1\u00edas al momento de tomar decisiones de marketing y de branding.<\/p>\n<h1 style=\"text-align: justify;\"><span style=\"color: #008000;\">Consejos para aplicar la psicolog\u00eda del color al marketing digital<\/span><\/h1>\n<ul style=\"text-align: justify;\">\n<li>Lo primero que hay que tomar en cuenta al momento de decidir sobre colores es que distintas emociones emanan de cada uno. De acuerdo a c\u00f3mo estamos construidos biol\u00f3gicamente y con base en nuestras asociaciones culturales, los colores se relacionan con las emociones de una manera similar a esta:<\/li>\n<\/ul>\n<p style=\"text-align: center;\">Azul \u2013tranquilidad, seguridad, integridad, paz, confianza, inteligencia.<\/p>\n<p style=\"text-align: center;\">Rojo \u2013 amor, pasi\u00f3n, energ\u00eda, calor, poder, fuerza.<\/p>\n<p style=\"text-align: center;\">Amarillo \u2013 Felicidad, alegr\u00eda, brillo, dicha, intelecto<\/p>\n<p style=\"text-align: center;\">Negro \u2013 protecci\u00f3n, elegancia, drama, clase<\/p>\n<p style=\"text-align: center;\">Blanco \u2013 inocencia, pureza, frescura, limpieza, elegancia<\/p>\n<p style=\"text-align: center;\">Morado \u2013 realeza, nobleza, espiritualidad, lujo, ambici\u00f3n<\/p>\n<p style=\"text-align: center;\">Naranja \u2013 valor, confianza, amigabilidad, \u00e9xito<\/p>\n<p style=\"text-align: center;\">Verde \u2013 frescura, novedad, dinero, tierra<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4076 aligncenter\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/color-emotion-1.jpg\" alt=\"psicologia del color y marketing digital\" width=\"645\" height=\"565\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/color-emotion-1.jpg 1500w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/color-emotion-1-150x131.jpg 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/color-emotion-1-300x263.jpg 300w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/color-emotion-1-768x673.jpg 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/color-emotion-1-1024x897.jpg 1024w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/color-emotion-1-167x146.jpg 167w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/color-emotion-1-50x44.jpg 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/color-emotion-1-86x75.jpg 86w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/color-emotion-1-1200x1051.jpg 1200w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/p>\n<p style=\"text-align: center;\">\n<ul style=\"text-align: justify;\">\n<li>Lo segundo que hay que saber es que hay colores que contrastan y que el contraste es bueno en cuesti\u00f3n de visibilidad. \u00bfQu\u00e9 significa esto? Colores que en la escala de color, est\u00e1n en lugares opuestos, tienden a tener una mayor diferencia crom\u00e1tica, lo que hace que los elementos en este contraste resalten. Por ejemplo, los botones de call-to-action en azul, tendr\u00e1n una visibilidad y un contraste altos si est\u00e1n en azul. Se estima que el enganche de una persona en un sitio de Internet ocurre en los primeros 90 segundos. Si se tiene elementos contrastantes, es mucho m\u00e1s f\u00e1cil para ellos que, en este breve tiempo, se pueda notar lo que quieres que se note.<\/li>\n<li>Los hombres y las mujeres experimentan el color de manera distinta, as\u00ed que toma en cuenta a qu\u00e9 p\u00fablico va dirigido tu producto o tu sitio. Esto es mucho m\u00e1s complejo que s\u00f3lo usar tonos suaves o mantenerse en los cl\u00e1sicos rosa y azul. Un ejemplo claro de esta distinci\u00f3n es que, mientras que los hombres detestan el caf\u00e9 y consideran que es un color barato, son ellos los que tienen una mayor tolerancia a tonos de gris. Por su parte, las mujeres desde\u00f1an el naranja y los grises, pero les gusta el morado, color que ellos no toleran.<\/li>\n<li>Toma en cuenta en qu\u00e9 red social vas a publicitarte y colorea tus anuncios con base en eso. Por ejemplo, si quieres resaltar en redes como Twitter y Facebook, considera anunciarte en naranja, ya que ambas son redes predominantemente azules y, al ser el naranja el opuesto directo del azul, generar\u00e1s alto contraste y much\u00edsima visibilidad.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Hay mucho que aprender sobre la psicolog\u00eda del color, pero estos pr\u00e1cticos consejos son el primer paso a adentrarte en una estrategia integral que tome en consideraci\u00f3n el gusto y la respuesta de tu audiencia. Siempre puedes investigar m\u00e1s a fondo y, claro, combinar estas estrategias de marketing y branding con otras formas de optimizaci\u00f3n.<\/p>\n<h3 style=\"text-align: center;\">Hablemos de colores para tu campa\u00f1a y de c\u00f3mo mejorar tu tasa de retenci\u00f3n. Ac\u00e9rcate a<a href=\"http:\/\/latamdigitalmarketing.com\" target=\"_blank\" rel=\"noopener\"> LDM<\/a>.<\/h3>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;996&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (3 votos)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Psicolog\u00eda del color en el marketing digital&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (3 votos)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Es un hecho que el color afecta la forma en que las personas se comportan. Es por esto que entender qu\u00e9 es y c\u00f3mo funciona la psicolog\u00eda del color, es vital para su aplicaci\u00f3n dentro del marketing y, m\u00e1s a\u00fan, en el marketing digital. Pero, antes de adentrarnos a compartirte estrategias para mejorar tu dise\u00f1o &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/psicologia-del-color-y-marketing-digital\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abPsicolog\u00eda del color en el marketing digital\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,38],"tags":[130,126,110,50,138],"class_list":["post-996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-social-media-marketing","tag-advertising","tag-atraccion-de-trafico","tag-estrategia-de-marketing","tag-marketing-digital","tag-social-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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