{"id":980,"date":"2016-03-10T10:43:15","date_gmt":"2016-03-10T16:43:15","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=980"},"modified":"2016-03-10T10:43:15","modified_gmt":"2016-03-10T16:43:15","slug":"el-e-commerce-en-latinoamerica","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/el-e-commerce-en-latinoamerica\/","title":{"rendered":"C\u00f3mo est\u00e1 el E-commerce en Latinoam\u00e9rica"},"content":{"rendered":"

Latinoam\u00e9rica es una regi\u00f3n importante para el comercio electr\u00f3nico. El crecimiento del E-commerce en Latinoam\u00e9rica, estimado en 17% entre 2014 y 2019, s\u00f3lo es superado por la regi\u00f3n As\u00eda-Pac\u00edfico; esto hace relevante conocer a detalle la situaci\u00f3n de la regi\u00f3n en t\u00e9rminos de E-commerce y qu\u00e9 representa esto para consumidores e inversionistas, por igual.<\/p>\n

Mercadolibre, el l\u00edder del E-commerce en Latinoam\u00e9rica<\/span><\/h1>\n

Del mismo en que eBay se catapult\u00f3 a la cima del mercado a principios de la d\u00e9cada pasada, Mercadolibre lo hace ahora con los latinos. A partir de la explotaci\u00f3n del modelo propuesto por eBay, Mercadolibre ha logrado algo que parec\u00eda dif\u00edcil hace s\u00f3lo algunos a\u00f1os: generar confianza en el p\u00fablico, lo suficiente, al menos, para que se acerquen a plataformas de comercio electr\u00f3nico. Mercadolibre no s\u00f3lo se desempe\u00f1a como sitio de E-commerce, sino que expandi\u00f3 sus servicios para ofrecer una versi\u00f3n tropicalizada de PayPal, MercadoPago y decidi\u00f3 incluir un servicio de paqueter\u00eda, MercadoEnv\u00edo. En el \u00faltimo cuatrimestre del a\u00f1o pasado, la compa\u00f1\u00eda vio un incremento de 12% en ingresos, lo que lo llev\u00f3 a una cifra por encima de los $180 millones de d\u00f3lares, lo doble de lo que los analistas financieros estimaron. Mercadolibre tiene presencia en las econom\u00edas m\u00e1s importantes de la regi\u00f3n, Brasil, M\u00e9xico y Argentina, pa\u00edses en donde, a pesar de la desaceleraci\u00f3n econ\u00f3mica de los \u00faltimos periodos, Mercadolibre ha visto un repunte en sus ventas.<\/p>\n

Situaci\u00f3n actual del E-commerce en la regi\u00f3n<\/h2>\n

Brasil sigue siendo el l\u00edder indisputable de E-commerce en el subcontinente. De los m\u00e1s de $47 mil millones de d\u00f3lares en ventas, el pa\u00eds sudamericano es responsable por 42%. Por su parte, M\u00e9xico se posiciona en segundo lugar con poco m\u00e1s de 12%, pero se estima que supere 15% para 2019. Argentina, en tercer lugar, representa 8.9%, pero se espera que tenga un crecimiento de 5.7% en los a\u00f1os venideros.<\/p>\n

Pese al poco crecimiento econ\u00f3mico que Latinoam\u00e9rica ha sufrido, muchas compa\u00f1\u00edas han incrementado su presencia en la regi\u00f3n, principalmente, provenientes de Estados Unidos. \u00c9ste es el caso de Wal-Mart, que recientemente lanz\u00f3 un sitio espec\u00edfico para Brasil, o Amazon, compa\u00f1\u00eda que invirti\u00f3 fuertemente en M\u00e9xico, para promocionar su dominio local, Amazon.com.mx<\/a><\/p>\n

En resumen, el E-commerce en Latinoam\u00e9rica ha continuado creciendo y se estima que lo siga haciendo en los pr\u00f3ximos tres a\u00f1os.<\/p>\n

\u00bfQuieres saber m\u00e1s sobre E-commerce? En LDM<\/a> puedes encontrar todo lo que necesitas.<\/h3>\n\n\n
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Latinoam\u00e9rica es una regi\u00f3n importante para el comercio electr\u00f3nico. El crecimiento del E-commerce en Latinoam\u00e9rica, estimado en 17% entre 2014 y 2019, s\u00f3lo es superado por la regi\u00f3n As\u00eda-Pac\u00edfico; esto hace relevante conocer a detalle la situaci\u00f3n de la regi\u00f3n en t\u00e9rminos de E-commerce y qu\u00e9 representa esto para consumidores e inversionistas, por igual. Mercadolibre, … <\/p>\n

Continuar leyendo \u00abC\u00f3mo est\u00e1 el E-commerce en Latinoam\u00e9rica\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[66],"class_list":["post-980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commerce"],"yoast_head":"\nC\u00f3mo est\u00e1 el E-commerce en Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"Pese a la reciente desaceleraci\u00f3n econ\u00f3mica que ha sufrido la regi\u00f3n del continente, el E-commerce mantiene su paso firme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/el-e-commerce-en-latinoamerica\/\" \/>\n<meta property=\"og:locale\" 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Alvarez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg","caption":"Alberto Alvarez"},"description":"Luego de trabajar casi una d\u00e9cada en mercadeo en Procter & Gamble, Alberto envisiona el poder del cambio de la era digital y decide enfocarse en desarrollar el mundo del emprendimiento en Latinoam\u00e9rica. En 2012 funda su primer start-up, gogetit.com.pa, cambiando la forma de interactuar con bienes ra\u00edces en la regi\u00f3n. Alberto, sirvi\u00f3 como VP de Mercadeo de Agora Technologies en Silicon Valley, compa\u00f1\u00eda financiada por Guy Kawasaki & Nolan Bushnell y desarroll\u00f3 el concepto global de Startup Icon. Hoy, Alberto es el CEO del holding de compa\u00f1\u00edas que conforman Latam Digital Marketing, Gogetit y sus subsidiarias en Latinoam\u00e9rica.","sameAs":["https:\/\/www.facebook.com\/Latamdigitalmarketing\/","http:\/\/linkedin.com\/in\/albertoalvarezm","https:\/\/x.com\/AgenciaLDM"],"url":"https:\/\/www.latamdigitalmarketing.com\/blog\/bio\/alberto-alvarez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=980"}],"version-history":[{"count":0,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/media\/982"}],"wp:attachment":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}