{"id":950,"date":"2016-03-02T14:00:21","date_gmt":"2016-03-02T20:00:21","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=950"},"modified":"2019-07-30T17:19:36","modified_gmt":"2019-07-30T17:19:36","slug":"la-optimizacion-como-exito-de-las-campanas-digitales","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/la-optimizacion-como-exito-de-las-campanas-digitales\/","title":{"rendered":"La optimizaci\u00f3n, el \u00e9xito de las campa\u00f1as digitales"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La clave de toda optimizaci\u00f3n se encuentra en las herramientas anal\u00edticas, la data y la informaci\u00f3n comercial relevante. Existen gran cantidad de herramientas anal\u00edticas, pero encontrar la que mejor se acomode o c\u00f3mo y cu\u00e1ndo usarla, puede llegar a ser dif\u00edcil.<\/span><\/p>\n<h2><b>La optimizaci\u00f3n, el \u00e9xito de las campa\u00f1as digitales.<\/b><\/h2>\n<p><b>Anal\u00edticas Visuales<\/b><span style=\"font-weight: 400;\">: Los n\u00fameros pueden ser analizados de distintas formas y el camino m\u00e1s sencillo es el visual o gr\u00e1fico. Con estas herramientas, el an\u00e1lisis de la data busca ser visualizado de la manera m\u00e1s humana posible. Es recomendable usarla cuando tenemos un gran volumen de data.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>An\u00e1lisis de Correlaci\u00f3n<\/b><span style=\"font-weight: 400;\">: Esta t\u00e9cnica nos permite determinar la relaci\u00f3n entre dos variables separadas y qu\u00e9 tan fuerte es su relaci\u00f3n. Es muy pr\u00e1ctico cuando sabemos que existe relaci\u00f3n entre dos variables, pero deseamos medir qu\u00e9 tan fuerte es su uni\u00f3n.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>An\u00e1lisis de escenario<\/b><span style=\"font-weight: 400;\">: Tambi\u00e9n conocida an\u00e1lisis de horizonte, es un proceso anal\u00edtico que te permite analizar una serie de posibles eventos a futuro, considerando ciertas alternativas. \u00c9ste nos permite tomar decisiones y, sobre todo, planear los objetivos de forma estrat\u00e9gica.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Anal\u00edticas de Texto<\/b><span style=\"font-weight: 400;\">: Conocido como el Resumen Anal\u00edtico, busca resumir gran cantidad de data, tomando informaci\u00f3n relevante: anotaciones, logros, predicciones, etc. Aterrizar la operaci\u00f3n de manera concentrada es la clave.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>An\u00e1lisis de Sentimiento<\/b><span style=\"font-weight: 400;\">: Tambi\u00e9n llamado an\u00e1lisis de opiniones. La evoluci\u00f3n del Marketing Digital se enfoca en la generaci\u00f3n de sentimientos dentro de las masas; este an\u00e1lisis busca extraer subjetivamente el sentimiento de un contenido y detallar \u2018S\u00cd GUST\u00d3\u2019 o \u2018NO GUST\u00d3\u2019.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Las t\u00e9cnicas de an\u00e1lisis son tan extensas y complicadas como uno desee. \u00c9sta es una de las principales razones por las que muchos emprendedores optan por dejar a un lado la optimizaci\u00f3n de un proyecto digital, cuando la realidad es otra. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cuando usamos de manera adecuada la data que generan nuestras acciones, descubrimos todo un mundo nuevo de posibilidades que, objetivamente, presentan mayores ingresos financieros.<\/span><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;950&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 voto)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;La optimizaci\u00f3n, el \u00e9xito de las campa\u00f1as digitales&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 voto)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>La clave de toda optimizaci\u00f3n se encuentra en las herramientas anal\u00edticas, la data y la informaci\u00f3n comercial relevante. Existen gran cantidad de herramientas anal\u00edticas, pero encontrar la que mejor se acomode o c\u00f3mo y cu\u00e1ndo usarla, puede llegar a ser dif\u00edcil. La optimizaci\u00f3n, el \u00e9xito de las campa\u00f1as digitales. Anal\u00edticas Visuales: Los n\u00fameros pueden ser &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/la-optimizacion-como-exito-de-las-campanas-digitales\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abLa optimizaci\u00f3n, el \u00e9xito de las campa\u00f1as digitales\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[130,126,176,128,50],"class_list":["post-950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-advertising","tag-atraccion-de-trafico","tag-automatizacion-del-marketing","tag-campanas-publicitarias","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/la-optimizacion-como-exito-de-las-campanas-digitales\/\" \/>\n<meta property=\"og:site_name\" content=\"LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-02T20:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-30T17:19:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/GIF-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"525\" \/>\n\t<meta property=\"og:image:height\" content=\"263\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Alberto Alvarez\" \/>\n<meta name=\"twitter:card\" 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