{"id":924,"date":"2016-02-22T13:39:20","date_gmt":"2016-02-22T19:39:20","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=924"},"modified":"2016-02-22T13:39:20","modified_gmt":"2016-02-22T19:39:20","slug":"que-es-la-psicologia-digital-inversa","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/que-es-la-psicologia-digital-inversa\/","title":{"rendered":"6 razones para no leer este art\u00edculo"},"content":{"rendered":"<p style=\"text-align: justify;\">La psicolog\u00eda digital inversa, \u00bf\u00e9xito cuestionable dentro de tu estrategia digital? consiste en hacer que otra persona a haga o diga algo al imponerle lo contrario de lo que se desea.<\/p>\n<h1><span style=\"color: #008000;\"><strong>Si te encuentras leyendo este art\u00edculo, la Psicolog\u00eda Digital Inversa no es tan cuestionable, \u00bfcierto?<\/strong><\/span><\/h1>\n<figure id=\"attachment_925\" aria-describedby=\"caption-attachment-925\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-925 size-full\" src=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Patagonia.jpg\" alt=\"Psicolog\u00eda Digital Inversa\" width=\"630\" height=\"337\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Patagonia.jpg 630w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Patagonia-300x160.jpg 300w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Patagonia-260x139.jpg 260w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Patagonia-50x27.jpg 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Patagonia-140x75.jpg 140w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-925\" class=\"wp-caption-text\">\u00abNo compres esta chaqueta\u00bb<\/figcaption><\/figure>\n<p><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em><\/p>\n<p style=\"text-align: justify;\">\u00abLas personas que recuerdan tus anuncios adquirir\u00e1n menos que aquellas que no est\u00e1n atentas a tus campa\u00f1as\u00bb, est\u00e1 es la filosof\u00eda con la que trabajan algunas compa\u00f1\u00edas que dominan que en muchos casos los anuncios, literalmente, ahuyentan a los consumidores. Pero no te alarmes, esto es solo una metodolog\u00eda la cual usa herramientas <em>anti-marketing<\/em> para generar sentimientos a un nivel con mayor profundidad.<\/p>\n<p style=\"text-align: justify;\">Cuando pensamos sobre la evoluci\u00f3n del Marketing Tradicional, debemos pensar en Marketing Digital, debido a que no existe como tal una muerte en la manera de hacer mercadeo, si no, en un salto a lo digital, como una transformaci\u00f3n o m\u00e9todos alternativos para alcanzar a los consumidores. Dentro del uso de estas herramientas la psicolog\u00eda inversa del marketing digital tiene un rol de lo m\u00e1s com\u00fan, como ya sabemos el rol del Marketing Digital es el de alcanzar objetivos de manera ruidosa, haciendo que nuestro mensaje perdure en la mente de los usuarios, en muchos casos aplicando las ideas m\u00e1s inusuales para la comunicaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">En agosto de 2011, una campa\u00f1a ciudadana se torn\u00f3 en contra de las decisiones de las personas, que no apoyaban las causas de la misma, con un poco de creatividad, mucho marketing digital y un buen mensaje, esto fue lo que sucedi\u00f3:<\/p>\n<p><iframe title=\"Save the Troy Library &quot;Adventures In Reverse Psychology&quot;\" width=\"525\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/nw3zNNO5gX0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\">Las 6 razones de la Psicolog\u00eda Digital Inversa por las cuales entraste a este art\u00edculo y las cuales debes de aplicar ahora a tu campa\u00f1a digital;<\/p>\n<ol>\n<li style=\"text-align: justify;\"><strong>La Psicolog\u00eda Inversa no funciona con todos<\/strong>, analiza tu audiencia y tus objetivos, a\u00fan en Marketing Digital algunos usuarios simplemente no responden a ella.<\/li>\n<li style=\"text-align: justify;\"><strong>Solo aplica en el momento adecuado<\/strong>, su aplicaci\u00f3n var\u00eda con el estado de animo de las personas, utilizarla en el momento\/temporada adecuada desencadenara una reacci\u00f3n inmediata y sobre todo permitir\u00e1 que la lucha por el deseo perdure m\u00e1s tiempo.<\/li>\n<li style=\"text-align: justify;\"><strong>Decir lo contrario a lo que se habla pero en el tono deseado es necesario<\/strong>, el tono inicial debe ser fuerte y estruendoso, con el paso del tiempo pasaremos de una lucha por el poder a una discusi\u00f3n y al final con una acci\u00f3n; y lo mejor de todo, un mar de emociones a lo largo del proceso.<\/li>\n<li style=\"text-align: justify;\"><strong>Darle continuidad,<\/strong> en una estrategia exitosa es poco probable la necesidad de presionar tu mensaje, mejorar y fortalecer tu campa\u00f1a sum\u00e1ndote a distintos canales de comunicaci\u00f3n reutilizando tu mensaje es necesario. Recuerda el primer punto, antes debes analizar tu audiencia y tus canales.<\/li>\n<li style=\"text-align: justify;\"><strong>Ejemplifica<\/strong>, pon en evidencia tu mensaje o tus objetivos, agrega calls-to-actions \u2013<em>como llamadas, mensajes, acciones\u2026 or\u00edllalos a actuar, \u00a1r\u00e9talos!-<\/em><\/li>\n<li style=\"text-align: justify;\"><strong>Seguimiento<\/strong>, como todas las estrategias de Marketing Digital, no realices acciones vac\u00edas, act\u00faa siempre apegado a los objetivos y mide tus acciones.<\/li>\n<\/ol>\n<h3 style=\"text-align: center;\"><i>Si estas de acuerdo con la Psicolog\u00eda Digital Inversa, no necesitas estar actualizado con\u00a0<\/i><a href=\"https:\/\/www.latamdigitalmarketing.com\/\"><i>LDM<\/i><\/a><i>, \u00a1El lugar de profesionales para profesionales!<\/i><\/h3>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;924&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;6 razones para no leer este art\u00edculo&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>La psicolog\u00eda digital inversa, \u00bf\u00e9xito cuestionable dentro de tu estrategia digital? consiste en hacer que otra persona a haga o diga algo al imponerle lo contrario de lo que se desea. Si te encuentras leyendo este art\u00edculo, la Psicolog\u00eda Digital Inversa no es tan cuestionable, \u00bfcierto? \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/que-es-la-psicologia-digital-inversa\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00ab6 razones para no leer este art\u00edculo\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 razones para no leer esto - Psicolog\u00eda Digital Inversa<\/title>\n<meta name=\"description\" content=\"La psicolog\u00eda digital inversa, \u00bf\u00e9xito cuestionable dentro de tu estrategia digital? 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