{"id":914,"date":"2016-02-19T13:25:29","date_gmt":"2016-02-19T19:25:29","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=914"},"modified":"2016-02-19T13:25:29","modified_gmt":"2016-02-19T19:25:29","slug":"que-es-el-marketing-digital-integrado","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/que-es-el-marketing-digital-integrado\/","title":{"rendered":"\u00bfQue es el Marketing Digital Integrado?"},"content":{"rendered":"<p style=\"text-align: justify;\">Un mundo global, donde la conectividad entre las personas obliga a las empresas a unirse al mundo digital las personas se sienten en la necesidad de emprender en alguna plataforma digital, ya sea con una p\u00e1gina de Facebook, un sitio Web o el dise\u00f1o de una aplicaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">El reto de participar en el mundo digital se encuentra en integrar nuestra estrategia de Marketing, con el mundo en l\u00ednea, los consumidores buscan informaci\u00f3n que sea de su inter\u00e9s, que informe o entretenga, pero sobre todo, que los haga sentir valorados.<\/p>\n<h1><span style=\"color: #008000;\"><strong>Marketing Digital Integrado (MDI), el esfuerzo de los contenidos por adaptarse al estilo de vida de los usuarios. <\/strong><\/span><\/h1>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignleft wp-image-915 size-full\" src=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/definir-y-establecer.png\" alt=\"Marketing Digital Integrado\" width=\"150\" height=\"142\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/definir-y-establecer.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/definir-y-establecer-50x47.png 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/definir-y-establecer-79x75.png 79w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>El primer paso para ejecutar una estrategia de Marketing Digital Integrado al ingresar a la era digital, consideremos lo siguiente, \u00bfCu\u00e1les son los objetivos de la marca?, definir los objetivos de manera clara nos permitir\u00e1 establecer nuestras metas objetivo, lo que nos permitir\u00e1 contar con una direcci\u00f3n a futuro, elemental en el Marketing Digital Integrado.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"size-full wp-image-917 alignleft\" src=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Transmitir-Promover-1.png\" alt=\"Marketing Digital Integrado\" width=\"150\" height=\"142\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Transmitir-Promover-1.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Transmitir-Promover-1-50x47.png 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Transmitir-Promover-1-79x75.png 79w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>El segundo paso dentro de la estrategia es el de crear los contenidos digitales adecuados, que transmitan el mensaje de la marca; fundir la experiencia, creatividad, valor y calidad en un solo mensaje es necesario. Las campa\u00f1as de paga, las b\u00fasquedas org\u00e1nicas y los canales sociales son los medios no convencionales para promover tu mensaje y <a href=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/category\/lead-generation\/\">generar leads a tu marca<\/a>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"size-full wp-image-918 alignleft\" src=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Conectar-Convertir.png\" alt=\"Marketing Digital Integrado\" width=\"150\" height=\"142\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Conectar-Convertir.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Conectar-Convertir-50x47.png 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Conectar-Convertir-79x75.png 79w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>Una estrategia MDI adecuada usa todos los canales digitales disponibles, su objetivo es el de conectar sin importar la ubicaci\u00f3n o el dispositivo con tu marca, los tres factores primordiales para conectar con tus audiencias hoy en d\u00eda son; Conveniencia, Simplicidad y Proximidad. Los dispositivos m\u00f3viles han optimizado la manera de vivir de los usuarios, contar con un sitio responsivo o una aplicaci\u00f3n amigable para sus dispositivos genera un sentimiento de estima por su estilo de vida.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-919 alignleft\" src=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Medir-refinar.png\" alt=\"Marketing Digital Integrado\" width=\"150\" height=\"142\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Medir-refinar.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Medir-refinar-50x47.png 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/02\/Medir-refinar-79x75.png 79w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>El gran cierre dentro de una estrategia de Marketing Digital Integrado es el de medir desarrollo de la misma, la capacidad de evaluar las campa\u00f1as orilla a las marcas a encontrar el \u00e9xito, para esto usamos an\u00e1lisis de los datos, todas las plataformas digitales tienen la capacidad de ser medibles, con los <a href=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/2016\/01\/top-indicadores-kpi\/\">KPI adecuados<\/a> refinar tu estrategia se convierte en un habito.<\/p>\n<p style=\"text-align: center;\"><em><strong>Hablemos de tu Marketing Digital Integrado con\u00a0<\/strong><\/em><strong><a href=\"https:\/\/www.latamdigitalmarketing.com\/\"><em>LDM<\/em><\/a><em>, \u00a1Hablemos de cambiar la vida de tu audiencia!<\/em><\/strong><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;914&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 voto)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;\u00bfQue es el Marketing Digital Integrado?&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 voto)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un mundo global, donde la conectividad entre las personas obliga a las empresas a unirse al mundo digital las personas se sienten en la necesidad de emprender en alguna plataforma digital, ya sea con una p\u00e1gina de Facebook, un sitio Web o el dise\u00f1o de una aplicaci\u00f3n. El reto de participar en el mundo digital &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/que-es-el-marketing-digital-integrado\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00ab\u00bfQue es el Marketing Digital Integrado?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[110,134,138],"class_list":["post-914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-estrategia-de-marketing","tag-marketing-de-contenidos","tag-social-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQue es el Marketing Digital Integrado?<\/title>\n<meta name=\"description\" content=\"Marketing 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