{"id":813,"date":"2016-01-29T12:13:15","date_gmt":"2016-01-29T18:13:15","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=813"},"modified":"2016-01-29T12:13:15","modified_gmt":"2016-01-29T18:13:15","slug":"google-ads-para-apps","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-ads-para-apps\/","title":{"rendered":"Google Ads Interactivas, la nueva apuesta de Google"},"content":{"rendered":"

Con las tendencias en lo digital apuntando fuertemente para este 2016 sobre la interacci\u00f3n de los contenidos y estructuras de los mismos, Google Ads apunta en la direcci\u00f3n adecuada, primero Twitter con sus Interactional Ads<\/a><\/em>, ahora el gigante de Silicon Valley planea sumar esfuerzos para atraer nuestra atenci\u00f3n.<\/p>\n

Debido a la gran oferta de Apps y la considerable cantidad de Ads a la que nos encontramos expuestos diariamente, nuestro cerebro bloquea gran cantidad de ellos orill\u00e1ndonos a perder el inter\u00e9s sobre estos.<\/p>\n

El reto de los desarrolladores se encuentra en conectar Google Ads con las audiencias<\/strong><\/span><\/h1>\n

En el caso de las Apps, considerando que 1 de cada 4 apps que instalamos nunca es usada, Google se encuentra en la b\u00fasqueda de cambiar los papeles provenido a los desarrolladores de nuevas herramientas para conectar con sus audiencias y comunicar efectivamente el valor de sus Apps. La compa\u00f1\u00eda se encuentra en la fase de prueba, en la que apuesta fuertemente por los usuarios de m\u00f3vile, los cuales ser\u00e1n los m\u00e1s beneficiados de dos nuevas y muy enriquecedoras herramientas.<\/p>\n

Apps de pruebas<\/em><\/strong><\/span><\/h2>\n

Espec\u00edficamente para las Apps de juegos y uno que otro gadget, su objetivo es el de proveer a los interesados hasta de 5 minuto para probar la aplicaci\u00f3n sin tener que descargar est\u00e1. El concepto se encuentra aterrizado en la capacidad de brindar un streaming interactivo en el que los usuarios puedan comentar su experiencia y obvio, descargar la aplicaci\u00f3n.<\/p>\n

\"Google<\/p>\n

Ads Intersitios Interarctivos<\/em><\/strong><\/span><\/h2>\n

Pensadas principalmente para aparecer normalmente dentro de una App \u2013como la transici\u00f3n de un nivel a otro<\/em>– se informa que estas Ads se encuentran dise\u00f1adas sobre HTML5, y orilla a los desarrolladores a usar una plantilla din\u00e1mica que provee una alta experiencia a los consumidores, su objetivo es el de crear CTA \u2013Calls to Action<\/em>– lo m\u00e1s relevantes posibles.<\/p>\n

\"Google<\/h4>\n

Hablemos de Comercio Electr\u00f3nico, hablemos de Marketing Digital\u00a0con\u00a0<\/em>LDM<\/em><\/a><\/strong><\/h4>\n\n\n
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Con las tendencias en lo digital apuntando fuertemente para este 2016 sobre la interacci\u00f3n de los contenidos y estructuras de los mismos, Google Ads apunta en la direcci\u00f3n adecuada, primero Twitter con sus Interactional Ads, ahora el gigante de Silicon Valley planea sumar esfuerzos para atraer nuestra atenci\u00f3n. Debido a la gran oferta de Apps … <\/p>\n

Continuar leyendo \u00abGoogle Ads Interactivas, la nueva apuesta de Google\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[130,110,50,88],"class_list":["post-813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-advertising","tag-estrategia-de-marketing","tag-marketing-digital","tag-movil"],"yoast_head":"\nGoogle Ads Interactivas, la nueva apuesta de Google<\/title>\n<meta name=\"description\" content=\"Debido a la gran oferta de Apps y la considerable cantidad de Ads a la que nos encontramos expuestos diariamente, Google Ads seguir\u00e1 siendo la opci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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