{"id":732,"date":"2016-01-15T11:59:15","date_gmt":"2016-01-15T17:59:15","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=732"},"modified":"2016-01-15T11:59:15","modified_gmt":"2016-01-15T17:59:15","slug":"estrategia-de-mailing-para-millennials","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/estrategia-de-mailing-para-millennials\/","title":{"rendered":"Millennialls, el mejor amigo de una Estrategia de Mailing"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As\u00ed como muchas empresas se niegan a evolucionar y gustan de volar a ciegas, sin paraca\u00eddas ni indicadores de su mercado que sirvan para amortiguar la ca\u00edda inminente de los canales tradicionales de mercadeo en los pr\u00f3ximos a\u00f1os. No solo las empresas, las herramientas como el mailing son <\/span><i><span style=\"font-weight: 400;\">\u2018duras de matar\u2019,<\/span><\/i><span style=\"font-weight: 400;\"> as\u00ed como los analistas predec\u00edan su desaparici\u00f3n tras la aparici\u00f3n de las Redes Sociales, ahora los Millennials demuestran su afecto el *<\/span><i><span style=\"font-weight: 400;\">Bruce Willis<\/span><\/i><span style=\"font-weight: 400;\"> del mercadeo digital, la Estrategia de Mailing.<\/span><\/p>\n<h2 style=\"text-align: center;\"><b><i>Los Millennials demuestran su afecto por tu\u00a0Estrategia de Mailing<\/i><\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Seg\u00fan un estudio en l\u00ednea realizado por <\/span><b><i>Adobe Systems<\/i><\/b><span style=\"font-weight: 400;\"> a 400 adultos sobre el uso del correo electr\u00f3nicos n\u00fameros favorecen el uso del mailing como algo que dentro de los pr\u00f3ximos a\u00f1os podr\u00eda presentar un unicornio dentro en su participaci\u00f3n dentro de lo laboral, personal y sobre todo en mercadeo. <\/span><\/p>\n<p><b>Los n\u00fameros hablan por s\u00ed solos<\/b><span style=\"font-weight: 400;\">;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">Los participantes destinan un promedio de 6.3 horas al d\u00eda revisando el correo electr\u00f3nico con 3.2 horas para correos laborales y 3.1 para correos personales.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">El 80% asevera que visitan su bandeja de entrada antes de acudir a su lugar de trabajo, de este el 30% revisa su correo al despertar aun en la cama.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">Mientras que m\u00e1s del 90% dice revisar su correo en sus lugares de trabajo y un 87% revisa sus correos de negocios fuera de sus horarios laborales.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Pero, \u00bf<\/span><\/i><a href=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/2015\/12\/marketing-para-millennials\/\"><i><span style=\"font-weight: 400;\">por qu\u00e9 las estrategias de Mailing pertenecen a los Millennials<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">?<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La encuesta se realiz\u00f3 a adultos de entre 18 y 35 a\u00f1os, la generaci\u00f3n Millennial \u2013<\/span><i><span style=\"font-weight: 400;\">nacidos a principios de los 80\u2019s y principios de los 90\u2019s<\/span><\/i><span style=\"font-weight: 400;\">&#8211; tiene la culpa de la supervivencia del correo electr\u00f3nico como herramienta de comunicaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con actividades como el 25% que abre su correo mientras conduce \u2013<\/span><i><span style=\"font-weight: 400;\">los invitamos a dejar esta pr\u00e1ctica por obvias razones- \u00a0<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201c<em>Los\u00a0<\/em><\/span><em>Millennials son tan adictos al correo electr\u00f3nico que casi la mitad no puede ir al ba\u00f1o sin mirar el email<\/em><span style=\"font-weight: 400;\">\u201c, comenta la portavoz de <strong>Adobe Systems<\/strong>, <strong>Kristin Naragonal<\/strong>. Casi la mitad de estos consumidores compulsivos (40%) preferir\u00eda tener que revisar menos correos si estos no fueran importantes, as\u00ed que la clave para <\/span><a href=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/2015\/11\/email-marketing\/\"><span style=\"font-weight: 400;\">tu campa\u00f1a\u00a0de mailing<\/span><\/a><span style=\"font-weight: 400;\"> es muy sencilla.<\/span><\/p>\n<h5><i><span style=\"font-weight: 400;\">*As\u00ed como Bruce Willis en Die Hard I, II, III, IV o V el mail apunta a ser la herramienta \u2018dura de matar\u2019 para tu Estrategia de Mailing.<\/span><\/i><\/h5>\n<h5><i><span style=\"font-weight: 400;\">&#8212;<\/span><\/i><\/h5>\n<h3 style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Si quieres llegar a la audiencia correcta y vender m\u00e1s, hablemos de tu estrategia de<\/span><\/i><\/h3>\n<h3 style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><a href=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/category\/ecommerce\/\">E-Commerce<\/a><\/span><\/i><i><span style=\"font-weight: 400;\">\u00a0\u2013\u00a0<\/span><\/i><a href=\"https:\/\/www.latamdigitalmarketing.com\/\" target=\"_blank\"><i><span style=\"font-weight: 400;\">LDM<\/span><\/i><\/a><\/h3>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;732&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Millennialls, el mejor amigo de una Estrategia de Mailing&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>As\u00ed como muchas empresas se niegan a evolucionar y gustan de volar a ciegas, sin paraca\u00eddas ni indicadores de su mercado que sirvan para amortiguar la ca\u00edda inminente de los canales tradicionales de mercadeo en los pr\u00f3ximos a\u00f1os. No solo las empresas, las herramientas como el mailing son \u2018duras de matar\u2019, as\u00ed como los analistas &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/estrategia-de-mailing-para-millennials\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abMillennialls, el mejor amigo de una Estrategia de Mailing\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[148,170,138],"class_list":["post-732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-email-marketing","tag-marketing-millennials","tag-social-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email, el mejor amigo de los Millennials<\/title>\n<meta name=\"description\" content=\"\u201cLos\u00a0Millennials son tan adictos al correo electr\u00f3nico que casi la mitad no puede ir al ba\u00f1o sin mirar el email\u201c - 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