{"id":729,"date":"2016-01-14T12:42:30","date_gmt":"2016-01-14T18:42:30","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=729"},"modified":"2016-01-14T12:42:30","modified_gmt":"2016-01-14T18:42:30","slug":"por-que-usar-publicidad-digital","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/por-que-usar-publicidad-digital\/","title":{"rendered":"Publicidad Digital, el mejor aliado para los ejecutivos"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u00edas atr\u00e1s recib\u00ed el email del CEO de una importante empresa nacional pregunt\u00e1ndome algo muy sencillo, <em>\u00bfLa Publicidad Digital es realmente efectiva para nuestras marcas? \u00bfCrees que puedas compartirme informaci\u00f3n del por qu\u00e9 debemos de adoptar estas pr\u00e1cticas? <\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Y bueno, la historia se cuenta sola, lo que no se cuenta por su cuenta y si les podemos compartir es como es que la Publicidad Digital ha ido tomando un juego tan importante entre los ejecutivos que cerca de un 40% de las organizaciones de Gesti\u00f3n Colectiva a nivel mundial usan Publicidad Digital <\/span><i><span style=\"font-weight: 400;\">-seg\u00fan un estudio elaborado por SocialCode y The CMO Club- <\/span><\/i><span style=\"font-weight: 400;\">esto podr\u00eda suponer una problem\u00e1tica debido a que las audiencias de <\/span><a href=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/2015\/12\/marketing-para-millennials\/\" target=\"_blank\"><span style=\"font-weight: 400;\">ma\u00f1ana ser\u00e1n totalmente digitales<\/span><\/a><span style=\"font-weight: 400;\">, y como es claro, las empresas que tengan una mayor participaci\u00f3n dentro de este terreno tendr\u00e1n una ventaja deseable.<\/span><\/p>\n<h2 style=\"text-align: center;\">\u00bfPor que debemos de Invertir en Publicidad Digital?<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Empresas como <\/span><b><i>Procter&amp;Gambler<\/i><\/b><span style=\"font-weight: 400;\"> destinan un tercio de su presupuesto en E.U. a Publicidad Digital. <\/span><b><i>Unilever,<\/i><\/b><span style=\"font-weight: 400;\"> por su cuenta invierte el 35% de su presupuesto de publicidad en digital, como podemos observar los gigantes de las industrias est\u00e1n ya integrando su estrategia de publicidad como parte de ello, muestra de esto es que la industria de la televisi\u00f3n en los Estados Unidos sufri\u00f3 en 2015 una <\/span><a href=\"http:\/\/www.wsj.com\/articles\/digital-ad-spending-in-u-s-to-surpass-television-spending-in-2016-1444937398\" target=\"_blank\"><span style=\"font-weight: 400;\">ca\u00edda del 5.8%<\/span><\/a><span style=\"font-weight: 400;\"> en sus ventas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con ingresos pronosticados por encima de los 579 billones de USD y una ca\u00edda esperada del 38% de los ingresos para la Televisi\u00f3n a nivel global en 2016, este ser\u00e1 el a\u00f1o en definitivamente las empresas que deseen dirigir sus esfuerzos a generar ventas tienen que optar por adquirir canales digitales para tus estrategias de publicidad. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El cambio dentro del mundo digital a la publicidad m\u00f3vil tendr\u00e1 un avance importante para este a\u00f1o, pero ese es otro tema, si deseas saber m\u00e1s <\/span><a href=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/category\/marketing-digital\/\" target=\"_blank\"><span style=\"font-weight: 400;\">visita estas entradas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 style=\"text-align: center;\"><b><i>Si quieres crear \u00a0una estrategia de Publicidad Digital adecuada \u00a0\u2013 Hablemos de Marketing Digital \u2013 <\/i><\/b><a href=\"https:\/\/www.latamdigitalmarketing.com\/\" target=\"_blank\"><b><i>LDM<\/i><\/b><\/a><\/h3>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;729&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Publicidad Digital, el mejor aliado para los ejecutivos&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00edas atr\u00e1s recib\u00ed el email del CEO de una importante empresa nacional pregunt\u00e1ndome algo muy sencillo, \u00bfLa Publicidad Digital es realmente efectiva para nuestras marcas? \u00bfCrees que puedas compartirme informaci\u00f3n del por qu\u00e9 debemos de adoptar estas pr\u00e1cticas? Y bueno, la historia se cuenta sola, lo que no se cuenta por su cuenta y si &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/por-que-usar-publicidad-digital\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abPublicidad Digital, el mejor aliado para los ejecutivos\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[128,32,110,142],"class_list":["post-729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-campanas-publicitarias","tag-colombia","tag-estrategia-de-marketing","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por que no temer a la Publicidad Digital<\/title>\n<meta name=\"description\" content=\"\u00bfLa Publicidad Digital es realmente efectiva para nuestras marcas? 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