{"id":6748,"date":"2023-06-28T17:41:22","date_gmt":"2023-06-28T17:41:22","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?p=6748"},"modified":"2023-06-28T17:41:24","modified_gmt":"2023-06-28T17:41:24","slug":"digital-boost-units-the-business-model-that-your-brand-needs","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/","title":{"rendered":"DIGITAL BOOST UNITS, the business model that your brand needs"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-01-1-1024x546.png\" alt=\"DBUs\"\/><\/figure>\n\n\n\n<p>Optimize resources, increase results and ensure accelerated growth for your brand. These three goals became the mantra for every CMO at a global company. Digital Boost Units (DBUs) are here to do just that.<br><\/p>\n\n\n\n<p>And it is that after talking so much about digitization in internal and external processes, it is necessary to pause to analyze the following question:<br><\/p>\n\n\n\n<p>Do we know if we are implementing the correct formula for your business model?<br><\/p>\n\n\n\n<p>The decision of all the distribution of your ABP is the fundamental pillar that will mark the success of your strategy and operation.<br><\/p>\n\n\n\n<p>In this economic and social context, the strategy that you establish with your key partners will be an essential factor in reaching your goals.<br><\/p>\n\n\n\n<p>During 2020, up to 30% of the organizations in Mexico and Brazil turned to an ally to support them in special projects, the most in demand being: data management, implementation of new technologies and optimization\/monitoring of digital campaigns.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-04-1024x546.png\" alt=\"DBUs\"\/><figcaption> (IAB Europe, 2020)<br> <br><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This transformation of the internal ecosystem that many companies are undergoing can become highly expensive and with a projection of results that is far removed from their current needs.<br><\/p>\n\n\n\n<p>You don&#8217;t need to hyper automate absolutely every process. It is there where a consulting partner can guide you in those points where you can obtain a growth boost with the integration of a business model that came to revolutionize the operation of digital marketing.<br><\/p>\n\n\n\n<p>What is needed is to be able to have direct and constant access to a high level of expertise, advanced technology and operational control at all times within your team for the benefit of your brands.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-09-1024x546.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>DBUs for the accelerated growth of your brand<\/strong><\/p>\n\n\n\n<p>Digital Boos Units (DBUs) are operating models that allow large brands to strategically allocate economic, technological and human resources in a more intelligent way and at the same time generate savings in operating and administrative costs.<br><\/p>\n\n\n\n<p>The pandemic came with a strong need to accelerate digitization. The application of Business Intelligence in digital marketing is already one of the most important tools to address the current context.<br><\/p>\n\n\n\n<p>The creation of this operational strategy is focused on a hybrid business model that brings together all the knowledge and experiences of a multidisciplinary team.<br><\/p>\n\n\n\n<p>The goal is to accelerate and exceed the expected results. Bring brands closer to new technologies, processes, operation and innovation that on their own can be difficult to implement and very expensive to acquire.<br><\/p>\n\n\n\n<p>A team that is in constant direct collaboration with the brand but with all the analysis in real time, know-how, trends and perspectives that an advanced digital marketing partner has. (Forward Thinking Marketing).<br><\/p>\n\n\n\n<p>In a traditional marketing model, a team learned and knew everything that was happening with the client, but lost perspective of what was happening in the digital world: their progress.<br><\/p>\n\n\n\n<p>This makes you a more reactive team than a proactive one.<br><\/p>\n\n\n\n<p>The same goes for an agency. From outside the company, they may have the know-how of everything that&#8217;s going on in the environment, but they miss out on clear insight into customer depth.<br><\/p>\n\n\n\n<p>In a DBU powered model, being a hybrid, you get the best of both sides.<\/p>\n\n\n\n<p>The results that support the model<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-08-1024x546.png\" alt=\"DBUs\"\/><\/figure>\n\n\n\n<p>As a specialized and interdisciplinary team that works in synergy (Account Manager, Digital experience design, Business Intelligence &amp; Reporting, SEO technical, SEO content, Social Media Strategist, Technical Managers, etc.), the Digital Boost Units provide big brands with the acquisition of new technologies, new practices and solutions to execute digital marketing strategies.<br><\/p>\n\n\n\n<p>This allows reducing the client&#8217;s learning curve and increasing productivity by up to 20%, proven by our own success stories with clients.<br><\/p>\n\n\n\n<p>\u00abDigital Boost Units allow creating synergy between areas where the expected result can be doubled VS what could be generated in normal operation\u00bb<\/p>\n\n\n\n<p>Ivonne de la Guardia, Business Leader DBUs<br><\/p>\n\n\n\n<p>Another latent benefit that decision makers are interested in is that with this model implemented, the annual budget has been optimized by up to 18%.<br><\/p>\n\n\n\n<p>An amount that is reflected in millions of pesos at the end of the year and that can lead to investing in new processes and digital marketing strategies for the future of their brands.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/lnkd.in\/gZXBGgE5 \">Contact us and take your customer journey to the next level!<br><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-1024x314.png\" alt=\"\" class=\"wp-image-6711\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-1024x314.png 1024w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-150x46.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-300x92.png 300w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-768x236.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-260x80.png 260w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-50x15.png 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5.png 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<p><br><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;6748&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;DIGITAL BOOST UNITS, the business model that your brand needs&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Optimize resources, increase results and ensure accelerated growth for your brand. These three goals became the mantra for every CMO at a global company. Digital Boost Units (DBUs) are here to do just that. And it is that after talking so much about digitization in internal and external processes, it is necessary to pause to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abDIGITAL BOOST UNITS, the business model that your brand needs\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-6748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIGITAL BOOST UNITS, the business model that your brand needs | LDM\u00ae Latam Digital Marketing<\/title>\n<meta name=\"description\" content=\"DBUs. Modelo de negocio de alta productividad que desarrolla estrategias inteligentes para el crecimiento de tu marca adem\u00e1s de optimizar costos operativos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL BOOST UNITS, the business model that your brand needs | LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"DBUs. Modelo de negocio de alta productividad que desarrolla estrategias inteligentes para el crecimiento de tu marca adem\u00e1s de optimizar costos operativos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/\" \/>\n<meta property=\"og:site_name\" content=\"LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T17:41:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T17:41:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-06.png\" \/>\n\t<meta property=\"og:image:width\" content=\"772\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alberto Alvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:site\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Alvarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/\"},\"author\":{\"name\":\"Alberto Alvarez\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e\"},\"headline\":\"DIGITAL BOOST UNITS, the business model that your brand needs\",\"datePublished\":\"2023-06-28T17:41:22+00:00\",\"dateModified\":\"2023-06-28T17:41:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/\"},\"wordCount\":712,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-06.png\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/\",\"name\":\"DIGITAL BOOST UNITS, the business model that your brand needs | LDM\u00ae Latam Digital Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-06.png\",\"datePublished\":\"2023-06-28T17:41:22+00:00\",\"dateModified\":\"2023-06-28T17:41:24+00:00\",\"description\":\"DBUs. Modelo de negocio de alta productividad que desarrolla estrategias inteligentes para el crecimiento de tu marca adem\u00e1s de optimizar costos operativos.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#primaryimage\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-06.png\",\"contentUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-06.png\",\"width\":772,\"height\":1024,\"caption\":\"DBUs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DIGITAL BOOST UNITS, the business model that your brand needs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#website\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/\",\"name\":\"LDM\u00ae Latam Digital Marketing\",\"description\":\"Forward Thinking Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\",\"name\":\"Latam Digital Marketing\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg\",\"contentUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg\",\"width\":811,\"height\":811,\"caption\":\"Latam Digital Marketing\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Latamdigitalmarketing\",\"https:\/\/x.com\/AgenciaLDM\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e\",\"name\":\"Alberto Alvarez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg\",\"contentUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg\",\"caption\":\"Alberto Alvarez\"},\"description\":\"Luego de trabajar casi una d\u00e9cada en mercadeo en Procter & Gamble, Alberto envisiona el poder del cambio de la era digital y decide enfocarse en desarrollar el mundo del emprendimiento en Latinoam\u00e9rica. En 2012 funda su primer start-up, gogetit.com.pa, cambiando la forma de interactuar con bienes ra\u00edces en la regi\u00f3n. Alberto, sirvi\u00f3 como VP de Mercadeo de Agora Technologies en Silicon Valley, compa\u00f1\u00eda financiada por Guy Kawasaki & Nolan Bushnell y desarroll\u00f3 el concepto global de Startup Icon. Hoy, Alberto es el CEO del holding de compa\u00f1\u00edas que conforman Latam Digital Marketing, Gogetit y sus subsidiarias en Latinoam\u00e9rica.\",\"sameAs\":[\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\",\"http:\/\/linkedin.com\/in\/albertoalvarezm\",\"https:\/\/x.com\/AgenciaLDM\"],\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/bio\/alberto-alvarez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DIGITAL BOOST UNITS, the business model that your brand needs | LDM\u00ae Latam Digital Marketing","description":"DBUs. Modelo de negocio de alta productividad que desarrolla estrategias inteligentes para el crecimiento de tu marca adem\u00e1s de optimizar costos operativos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/","og_locale":"es_ES","og_type":"article","og_title":"DIGITAL BOOST UNITS, the business model that your brand needs | LDM\u00ae Latam Digital Marketing","og_description":"DBUs. Modelo de negocio de alta productividad que desarrolla estrategias inteligentes para el crecimiento de tu marca adem\u00e1s de optimizar costos operativos.","og_url":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/","og_site_name":"LDM\u00ae Latam Digital Marketing","article_publisher":"https:\/\/www.facebook.com\/Latamdigitalmarketing","article_author":"https:\/\/www.facebook.com\/Latamdigitalmarketing\/","article_published_time":"2023-06-28T17:41:22+00:00","article_modified_time":"2023-06-28T17:41:24+00:00","og_image":[{"width":772,"height":1024,"url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-06.png","type":"image\/png"}],"author":"Alberto Alvarez","twitter_card":"summary_large_image","twitter_creator":"@AgenciaLDM","twitter_site":"@AgenciaLDM","twitter_misc":{"Escrito por":"Alberto Alvarez","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#article","isPartOf":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/"},"author":{"name":"Alberto Alvarez","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e"},"headline":"DIGITAL BOOST UNITS, the business model that your brand needs","datePublished":"2023-06-28T17:41:22+00:00","dateModified":"2023-06-28T17:41:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/"},"wordCount":712,"commentCount":0,"publisher":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-06.png","articleSection":["Digital Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/","name":"DIGITAL BOOST UNITS, the business model that your brand needs | LDM\u00ae Latam Digital Marketing","isPartOf":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#primaryimage"},"image":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-06.png","datePublished":"2023-06-28T17:41:22+00:00","dateModified":"2023-06-28T17:41:24+00:00","description":"DBUs. Modelo de negocio de alta productividad que desarrolla estrategias inteligentes para el crecimiento de tu marca adem\u00e1s de optimizar costos operativos.","breadcrumb":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#primaryimage","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-06.png","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/01\/articulo-dbu-06.png","width":772,"height":1024,"caption":"DBUs"},{"@type":"BreadcrumbList","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-boost-units-the-business-model-that-your-brand-needs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.latamdigitalmarketing.com\/blog\/"},{"@type":"ListItem","position":2,"name":"DIGITAL BOOST UNITS, the business model that your brand needs"}]},{"@type":"WebSite","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#website","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/","name":"LDM\u00ae Latam Digital Marketing","description":"Forward Thinking Marketing","publisher":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.latamdigitalmarketing.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization","name":"Latam Digital Marketing","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg","width":811,"height":811,"caption":"Latam Digital Marketing"},"image":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Latamdigitalmarketing","https:\/\/x.com\/AgenciaLDM"]},{"@type":"Person","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e","name":"Alberto Alvarez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg","caption":"Alberto Alvarez"},"description":"Luego de trabajar casi una d\u00e9cada en mercadeo en Procter & Gamble, Alberto envisiona el poder del cambio de la era digital y decide enfocarse en desarrollar el mundo del emprendimiento en Latinoam\u00e9rica. En 2012 funda su primer start-up, gogetit.com.pa, cambiando la forma de interactuar con bienes ra\u00edces en la regi\u00f3n. Alberto, sirvi\u00f3 como VP de Mercadeo de Agora Technologies en Silicon Valley, compa\u00f1\u00eda financiada por Guy Kawasaki & Nolan Bushnell y desarroll\u00f3 el concepto global de Startup Icon. Hoy, Alberto es el CEO del holding de compa\u00f1\u00edas que conforman Latam Digital Marketing, Gogetit y sus subsidiarias en Latinoam\u00e9rica.","sameAs":["https:\/\/www.facebook.com\/Latamdigitalmarketing\/","http:\/\/linkedin.com\/in\/albertoalvarezm","https:\/\/x.com\/AgenciaLDM"],"url":"https:\/\/www.latamdigitalmarketing.com\/blog\/bio\/alberto-alvarez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/6748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=6748"}],"version-history":[{"count":1,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/6748\/revisions"}],"predecessor-version":[{"id":6749,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/6748\/revisions\/6749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/media\/6069"}],"wp:attachment":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=6748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=6748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=6748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}