{"id":6722,"date":"2023-06-28T16:20:39","date_gmt":"2023-06-28T16:20:39","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?p=6722"},"modified":"2023-06-28T16:20:41","modified_gmt":"2023-06-28T16:20:41","slug":"google-analytics-4-get-ready-for-the-future","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/","title":{"rendered":"Google Analytics 4, get ready for the future"},"content":{"rendered":"\n
\"GA4\"\/<\/figure>\n\n\n\n

We all already know the news, by July of next year Google Analytics 4, GA4, will be a reality for all digital campaigns and databases of any brand. Regardless of size, turn, objectives or budget, this migration will be mandatory for everyone. 
<\/p>\n\n\n\n

If you still do not have details of the benefits that this evolution offers you, here is a summary of what you need to know.<\/p>\n\n\n\n

\"GA4\"\/<\/figure>\n\n\n\n

GA4 Why do it this year?<\/h2>\n\n\n\n

July 2023 may seem far away but it is not. 
<\/p>\n\n\n\n

Considering that it is a whole process of adaptation, configuration and understanding for your campaigns and database.
<\/p>\n\n\n\n

And most importantly, create your history now and don’t lose data in the process.
<\/p>\n\n\n\n

Don’t wait to generate the change until next year, GA4 is 100% machine learning based and needs historical data to be efficient and effective. If you are a company that makes decisions based on data, it is essential to do it as soon as possible. Especially if it’s big data.
<\/p>\n\n\n\n

\"GA4\"\/<\/figure>\n\n\n\n

You are on time! Get ready for the most important campaigns of the year; Buen Fin, Cyber Monday, World Cup Qatar and December season.
<\/p>\n\n\n\n

LDM Digital Performance Marketing Agency<\/h2>\n\n\n\n

At LDM we are experts in digital evolution and this case is our specialty.
<\/p>\n\n\n\n

We guide you in the migration and adapt it according to your objectives, business model and digital channels. You will also receive a comprehensive training for a deep understanding of the potential of GA4 and be able to elevate the Business Intelligence solutions that you currently have in your company.
<\/p>\n\n\n\n

We complement it with SEO in ecommerce and Business Intelligence.<\/p>\n\n\n\n

Whatever your business and brand needs. From optimizing the performance of your ecommerce through SEO to the creation of additional dashboards that complement the digital infrastructure of data collection in this new cookieless era.
<\/p>\n\n\n\n

\"GA4\"\/<\/figure>\n\n\n\n

Where to start?<\/h2>\n\n\n\n

To start the migration process requires very simple and quick steps to execute, such as access to the current Google Analytics and Tag Manager.
<\/p>\n\n\n\n

It’s not that complicated, is it?
<\/p>\n\n\n\n

Let the experts guide you and plan in the best possible way this great evolution for your brand.
<\/p>\n\n\n\n

Learn more about the benefits of this evolution
<\/p>\n\n\n\n

Contact us and take your customer journey to the next level!
<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


<\/p>\n\n\n

\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n Rate this post<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

We all already know the news, by July of next year Google Analytics 4, GA4, will be a reality for all digital campaigns and databases of any brand. Regardless of size, turn, objectives or budget, this migration will be mandatory for everyone.  If you still do not have details of the benefits that this evolution … <\/p>\n

Continuar leyendo \u00abGoogle Analytics 4, get ready for the future\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-6722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\nGoogle Analytics 4, get ready for the future | LDM\u00ae Latam Digital Marketing<\/title>\n<meta name=\"description\" content=\"La noticia ya todos la sabemos, en Julio del pr\u00f3ximo a\u00f1o Google Analytics 4 ser\u00e1 una realidad general para todas las campa\u00f1as digitales de cualquier marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4, get ready for the future | LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"La noticia ya todos la sabemos, en Julio del pr\u00f3ximo a\u00f1o Google Analytics 4 ser\u00e1 una realidad general para todas las campa\u00f1as digitales de cualquier marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/\" \/>\n<meta property=\"og:site_name\" content=\"LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T16:20:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T16:20:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-05.png\" \/>\n\t<meta property=\"og:image:width\" content=\"772\" \/>\n\t<meta property=\"og:image:height\" content=\"1025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alberto Alvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:site\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Alvarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/\"},\"author\":{\"name\":\"Alberto Alvarez\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e\"},\"headline\":\"Google Analytics 4, get ready for the future\",\"datePublished\":\"2023-06-28T16:20:39+00:00\",\"dateModified\":\"2023-06-28T16:20:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/\"},\"wordCount\":377,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-05.png\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/\",\"name\":\"Google Analytics 4, get ready for the future | LDM\u00ae Latam Digital Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-05.png\",\"datePublished\":\"2023-06-28T16:20:39+00:00\",\"dateModified\":\"2023-06-28T16:20:41+00:00\",\"description\":\"La noticia ya todos la sabemos, en Julio del pr\u00f3ximo a\u00f1o Google Analytics 4 ser\u00e1 una realidad general para todas las campa\u00f1as digitales de cualquier marca.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#primaryimage\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-05.png\",\"contentUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-05.png\",\"width\":772,\"height\":1025,\"caption\":\"GA4\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Analytics 4, get ready for the future\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#website\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/\",\"name\":\"LDM\u00ae Latam Digital Marketing\",\"description\":\"Forward Thinking Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\",\"name\":\"Latam Digital Marketing\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg\",\"contentUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg\",\"width\":811,\"height\":811,\"caption\":\"Latam Digital Marketing\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Latamdigitalmarketing\",\"https:\/\/x.com\/AgenciaLDM\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e\",\"name\":\"Alberto Alvarez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg\",\"contentUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg\",\"caption\":\"Alberto Alvarez\"},\"description\":\"Luego de trabajar casi una d\u00e9cada en mercadeo en Procter & Gamble, Alberto envisiona el poder del cambio de la era digital y decide enfocarse en desarrollar el mundo del emprendimiento en Latinoam\u00e9rica. En 2012 funda su primer start-up, gogetit.com.pa, cambiando la forma de interactuar con bienes ra\u00edces en la regi\u00f3n. Alberto, sirvi\u00f3 como VP de Mercadeo de Agora Technologies en Silicon Valley, compa\u00f1\u00eda financiada por Guy Kawasaki & Nolan Bushnell y desarroll\u00f3 el concepto global de Startup Icon. Hoy, Alberto es el CEO del holding de compa\u00f1\u00edas que conforman Latam Digital Marketing, Gogetit y sus subsidiarias en Latinoam\u00e9rica.\",\"sameAs\":[\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\",\"http:\/\/linkedin.com\/in\/albertoalvarezm\",\"https:\/\/x.com\/AgenciaLDM\"],\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/bio\/alberto-alvarez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics 4, get ready for the future | LDM\u00ae Latam Digital Marketing","description":"La noticia ya todos la sabemos, en Julio del pr\u00f3ximo a\u00f1o Google Analytics 4 ser\u00e1 una realidad general para todas las campa\u00f1as digitales de cualquier marca.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/","og_locale":"es_ES","og_type":"article","og_title":"Google Analytics 4, get ready for the future | LDM\u00ae Latam Digital Marketing","og_description":"La noticia ya todos la sabemos, en Julio del pr\u00f3ximo a\u00f1o Google Analytics 4 ser\u00e1 una realidad general para todas las campa\u00f1as digitales de cualquier marca.","og_url":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/","og_site_name":"LDM\u00ae Latam Digital Marketing","article_publisher":"https:\/\/www.facebook.com\/Latamdigitalmarketing","article_author":"https:\/\/www.facebook.com\/Latamdigitalmarketing\/","article_published_time":"2023-06-28T16:20:39+00:00","article_modified_time":"2023-06-28T16:20:41+00:00","og_image":[{"width":772,"height":1025,"url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-05.png","type":"image\/png"}],"author":"Alberto Alvarez","twitter_card":"summary_large_image","twitter_creator":"@AgenciaLDM","twitter_site":"@AgenciaLDM","twitter_misc":{"Escrito por":"Alberto Alvarez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#article","isPartOf":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/"},"author":{"name":"Alberto Alvarez","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e"},"headline":"Google Analytics 4, get ready for the future","datePublished":"2023-06-28T16:20:39+00:00","dateModified":"2023-06-28T16:20:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/"},"wordCount":377,"commentCount":0,"publisher":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#primaryimage"},"thumbnailUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-05.png","articleSection":["Digital Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/","name":"Google Analytics 4, get ready for the future | LDM\u00ae Latam Digital Marketing","isPartOf":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#primaryimage"},"image":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#primaryimage"},"thumbnailUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-05.png","datePublished":"2023-06-28T16:20:39+00:00","dateModified":"2023-06-28T16:20:41+00:00","description":"La noticia ya todos la sabemos, en Julio del pr\u00f3ximo a\u00f1o Google Analytics 4 ser\u00e1 una realidad general para todas las campa\u00f1as digitales de cualquier marca.","breadcrumb":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#primaryimage","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-05.png","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-05.png","width":772,"height":1025,"caption":"GA4"},{"@type":"BreadcrumbList","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/google-analytics-4-get-ready-for-the-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.latamdigitalmarketing.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google Analytics 4, get ready for the future"}]},{"@type":"WebSite","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#website","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/","name":"LDM\u00ae Latam Digital Marketing","description":"Forward Thinking Marketing","publisher":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.latamdigitalmarketing.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization","name":"Latam Digital Marketing","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg","width":811,"height":811,"caption":"Latam Digital Marketing"},"image":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Latamdigitalmarketing","https:\/\/x.com\/AgenciaLDM"]},{"@type":"Person","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e","name":"Alberto Alvarez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg","caption":"Alberto Alvarez"},"description":"Luego de trabajar casi una d\u00e9cada en mercadeo en Procter & Gamble, Alberto envisiona el poder del cambio de la era digital y decide enfocarse en desarrollar el mundo del emprendimiento en Latinoam\u00e9rica. En 2012 funda su primer start-up, gogetit.com.pa, cambiando la forma de interactuar con bienes ra\u00edces en la regi\u00f3n. Alberto, sirvi\u00f3 como VP de Mercadeo de Agora Technologies en Silicon Valley, compa\u00f1\u00eda financiada por Guy Kawasaki & Nolan Bushnell y desarroll\u00f3 el concepto global de Startup Icon. Hoy, Alberto es el CEO del holding de compa\u00f1\u00edas que conforman Latam Digital Marketing, Gogetit y sus subsidiarias en Latinoam\u00e9rica.","sameAs":["https:\/\/www.facebook.com\/Latamdigitalmarketing\/","http:\/\/linkedin.com\/in\/albertoalvarezm","https:\/\/x.com\/AgenciaLDM"],"url":"https:\/\/www.latamdigitalmarketing.com\/blog\/bio\/alberto-alvarez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/6722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=6722"}],"version-history":[{"count":1,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/6722\/revisions"}],"predecessor-version":[{"id":6723,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/6722\/revisions\/6723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/media\/6233"}],"wp:attachment":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=6722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=6722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=6722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}