{"id":6713,"date":"2023-06-28T15:40:04","date_gmt":"2023-06-28T15:40:04","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?p=6713"},"modified":"2023-06-28T15:40:07","modified_gmt":"2023-06-28T15:40:07","slug":"what-is-corporate-seo","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/what-is-corporate-seo\/","title":{"rendered":"What is Corporate SEO?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/08\/Art%C3%ADculo-Seo-corporativo-02-1024x547.png\" alt=\"SEO Corporativo\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Increases credibility at the corporate level.<\/strong><\/li><li><strong>It complements PPC campaigns with Corporate SEO.<\/strong><\/li><li><strong>It helps to better position all\u00a0 sites or brands in local searches with a defined cluster.<\/strong><\/li><li><strong>ROI is up to 12 times better with organic traffic.<\/strong><\/li><\/ul>\n\n\n\n<p>SEO is becoming increasingly relevant among digital marketing strategies, contributing to the responsibilities and objectives of positioning, traffic, conversions and engagement through content on each of your brand&#8217;s sites.<br><\/p>\n\n\n\n<p>The challenge rises in complexity when it&#8217;s not just about a few sites or, in your case, a single brand. Aligning the expectations, messages and conversation topics of an entire company that manages different sites is a structure that must be defined as a priority.&nbsp;<br><\/p>\n\n\n\n<p>Here are the basics of large-scale SEO.\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/08\/Art%C3%ADculo-Seo-corporativo-04-1024x547.png\" alt=\"SEO Corporativo\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the definition of Corporate SEO?<br><\/strong><\/h2>\n\n\n\n<p>Or it can be called Enterprise SEO, Corporate SEO is just the mix of these two approaches, brands that have digital channels (sites and landings) of high volume, as well as businesses that have in their credentials a large number of brands but all are part of a corporate or holding company. It all depends on the situation and the business model.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is it important to integrate Corporate SEO?<\/h2>\n\n\n\n<p>The big difference is scale. The challenges faced by SMBs are not the same as they might be with large volume and reach brands. The simple fact of generating a content article as part of your content marketing strategy can impact legal aspects, branding, policies and corporate communication, among many other areas.<br><\/p>\n\n\n\n<p>That is why it is essential to maintain an alignment throughout the company structure despite the independent campaigns of your brands. Efforts should be directed to the construction of a whole group or holding and not only see the positioning objectives for each brand separately and totally isolated, even competing directly with each other without having planned it.&nbsp;<br><\/p>\n\n\n\n<p>&nbsp;As a consequence, this helps to align priorities, efforts of specialized SEO teams, programming to integrate the strategy into the code and other legal issues of privacy and permissions. So you can keep processes and workflows simpler.<br><\/p>\n\n\n\n<p>And speaking of code, Corporate SEO helps to integrate this process between lots of sites and content that are developed every day, this is reflected at the end in a better performance in your PPC campaigns to be more optimized and integrated with your keywords.\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/08\/Art%C3%ADculo-Seo-corporativo-03-1024x547.png\" alt=\"SEO Corporativo\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What are the benefits of Corporate SEO?<\/h2>\n\n\n\n<p>The most important point is the collaboration achieved between areas and brands of the same business group. Seamless integration with other teams in a corporate environment. That means making sure everyone is on the same page and working towards the same goal. The key is to have the full picture of the company&#8217;s vision considered in the content developed by each team.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO, how do you get started?<br><\/h2>\n\n\n\n<p>LDM Digital Marketing and Business Intelligence Agency<\/p>\n\n\n\n<p>The initial point to keep in mind is that an SEO strategy by its nature is something that has long term results, it is not something immediate. The efforts are mostly organic and are complemented and integrated very well with performance actions as well as branded content with a publisher.&nbsp;<br><\/p>\n\n\n\n<p>With this very clear, the next step is to develop together with a partner specialized in digital marketing, a solid SEO strategy; based on the structure and business model of the entire corporation, including all its brands.&nbsp;<br><\/p>\n\n\n\n<p>With this in mind, the next step is to develop, together with a partner specialized in digital marketing, a solid SEO strategy based on the structure and business model of the entire corporation, including all its brands.\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/08\/Art%C3%ADculo-Seo-corporativo-05-1024x547.png\" alt=\"SEO Corporativo\"\/><\/figure>\n\n\n\n<p>With our mindset, top talent (SEO Business Unit), advanced technology and Business Intelligence platforms you will be able to obtain an optimal positioning in your audiences by covering all digital channels where your brands interact.<br><\/p>\n\n\n\n<p>Learn more about SEO &amp; PPC strategies for your brand.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/lnkd.in\/gZXBGgE5 \">Contact us and take your brand to the next level!\u00a0<br><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-1024x314.png\" alt=\"\" class=\"wp-image-6711\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-1024x314.png 1024w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-150x46.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-300x92.png 300w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-768x236.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-260x80.png 260w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5-50x15.png 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2023\/06\/LDM-Articulo-RetailMedia-04-1200x368-5.png 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p>El Economista interview with Alberto Alvarez<br><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.eleconomista.com.mx\/tecnologia\/Consejos-sobre-SEO-20220219-0005.html\n<\/div><\/figure>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;6713&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;What is Corporate SEO?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Increases credibility at the corporate level. It complements PPC campaigns with Corporate SEO. It helps to better position all\u00a0 sites or brands in local searches with a defined cluster. ROI is up to 12 times better with organic traffic. SEO is becoming increasingly relevant among digital marketing strategies, contributing to the responsibilities and objectives of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/what-is-corporate-seo\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abWhat is Corporate SEO?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6278,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-6713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Corporate SEO? | LDM\u00ae Latam Digital Marketing<\/title>\n<meta name=\"description\" content=\"La clave del SEO Corporativo est\u00e1 en tener considerado el panorama completo de visi\u00f3n de la empresa en los contenidos desarrollados por cada equipo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/what-is-corporate-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Corporate SEO? | LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"La clave del SEO Corporativo est\u00e1 en tener considerado el panorama completo de visi\u00f3n de la empresa en los contenidos desarrollados por cada equipo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/what-is-corporate-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T15:40:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T15:40:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/08\/Art\u00edculo-Seo-corporativo-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"772\" \/>\n\t<meta property=\"og:image:height\" content=\"1025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alberto Alvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:site\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Alvarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/what-is-corporate-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/what-is-corporate-seo\/\"},\"author\":{\"name\":\"Alberto Alvarez\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e\"},\"headline\":\"What is Corporate SEO?\",\"datePublished\":\"2023-06-28T15:40:04+00:00\",\"dateModified\":\"2023-06-28T15:40:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/what-is-corporate-seo\/\"},\"wordCount\":673,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/what-is-corporate-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/08\/Art\u00edculo-Seo-corporativo-01.png\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/what-is-corporate-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/what-is-corporate-seo\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/what-is-corporate-seo\/\",\"name\":\"What is Corporate SEO? 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