{"id":648,"date":"2015-12-23T13:43:56","date_gmt":"2015-12-23T19:43:56","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=648"},"modified":"2019-07-09T15:52:14","modified_gmt":"2019-07-09T15:52:14","slug":"sentido-comun-el-futuro-de-la-publicidad-movil","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/","title":{"rendered":"Sentido com\u00fan, el futuro de la Publicidad M\u00f3vil"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ya sabemos que <\/span><a href=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/2015\/11\/smartphones\/\"><span style=\"font-weight: 400;\">los Smartphones son parte del d\u00eda a d\u00eda en nuestras vidas<\/span><\/a><span style=\"font-weight: 400;\">, por esa raz\u00f3n como profesionales tiene sentido migrar nuestra atenci\u00f3n a estos dispositivos para generar publicidad m\u00f3vil.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Desde la incrustaci\u00f3n de la publicidad se han tenido dos objetivos principales, visual y sonoro, y estos no han cambiado en su mayor\u00eda cuando emigramos a la publicidad m\u00f3vil \u2013la era de los m\u00f3viles est\u00e1 aqu\u00ed- como quiera que sea con la evoluci\u00f3n de los dispositivos m\u00f3viles, la publicidad m\u00f3vil comienza a sentirse obsoleta, usamos dispositivos t\u00e1ctiles, los transportamos a todos lados y los sentimos cuando lo llevamos en el bolsillo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una persona promedio entra en contacto con su tel\u00e9fono unas 221 veces al d\u00eda \u2013cerca de 80,000 veces al a\u00f1o-, as\u00ed que pensemos por un minuto &#8211;<\/span><i><span style=\"font-weight: 400;\">el momento en el que nuestros dispositivos se encuentran constantemente en nuestras mano<\/span><\/i><span style=\"font-weight: 400;\">-\u2026<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>\u00bfno deber\u00edamos de visualizar la publicidad m\u00f3vil m\u00e1s all\u00e1 de los sentidos de las personas con mensajes adecuados para nuestras campa\u00f1as?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con un estudio de la UCL sobre el compromiso multi-sensorial y la ciencia memorial, la investigaci\u00f3n arroj\u00f3 que el tacto es el primer sentido que se desarrolla en el \u00fatero y este es un componente cr\u00edtico que crea un v\u00ednculo personal y de afecto en las personas, el estudio demuestra que existe un incremento de memorias positivas cuando los humanos entran en contacto con algo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El Dr. Tsivrikos \u2013autor del estudio- sugiere que con estos hallazgos pueden y deben de ser usados dentro de la publicidad m\u00f3vil, la habilidad de conectar con otros humanos a trav\u00e9s de los sentidos debe de formar parte de los medios convencionales en las estrategias de publicidad m\u00f3vil, este modo de transmitir mensajes \/ emociones no es usada com\u00fanmente por los publicistas y contin\u00faan usando banner ads y\/o video ads con una eficiencia baja \u2013seg\u00fan el Dr. Tsivrikos-.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Los dispositivos m\u00f3viles que usamos hoy en d\u00eda son multi-sensoriales, y esto nos permite conectarnos con los usuarios no solo de manera convencional, podemos indagar en la percepci\u00f3n de las personas y concretar experiencias sobre una marca.<\/span><\/p>\n<h3 style=\"text-align: center;\"><b><i>Hablemos de tu Estrategia de\u00a0<\/i><\/b><a href=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/category\/inbound-marketing\/\"><b><i>Inbound Marketing<\/i><\/b><\/a><b><i> con\u00a0<\/i><\/b><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2015\/12\/colombia3.html\"><b><i>LDM<\/i><\/b><\/a><\/h3>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;648&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Sentido com\u00fan, el futuro de la Publicidad M\u00f3vil&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ya sabemos que los Smartphones son parte del d\u00eda a d\u00eda en nuestras vidas, por esa raz\u00f3n como profesionales tiene sentido migrar nuestra atenci\u00f3n a estos dispositivos para generar publicidad m\u00f3vil. Desde la incrustaci\u00f3n de la publicidad se han tenido dos objetivos principales, visual y sonoro, y estos no han cambiado en su mayor\u00eda cuando &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abSentido com\u00fan, el futuro de la Publicidad M\u00f3vil\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[130,128,32,48,88],"class_list":["post-648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-advertising","tag-campanas-publicitarias","tag-colombia","tag-inbound-marketing","tag-movil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sentido com\u00fan, el futuro de la Publicidad M\u00f3vil<\/title>\n<meta name=\"description\" content=\"Con la evoluci\u00f3n de los dispositivos inteligentes, la manera de hacer publicidad m\u00f3vil tiene que cambiar, \u00a1dise\u00f1a tus estrategias para el cliente de Hoy!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sentido com\u00fan, el futuro de la Publicidad M\u00f3vil\" \/>\n<meta property=\"og:description\" content=\"Con la evoluci\u00f3n de los dispositivos inteligentes, la manera de hacer publicidad m\u00f3vil tiene que cambiar, \u00a1dise\u00f1a tus estrategias para el cliente de Hoy!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/\" \/>\n<meta property=\"og:site_name\" content=\"LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-23T19:43:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-09T15:52:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2015\/12\/LDM_BLOG_DIC23-min-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alberto Alvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:site\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Alvarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/\"},\"author\":{\"name\":\"Alberto Alvarez\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e\"},\"headline\":\"Sentido com\u00fan, el futuro de la Publicidad M\u00f3vil\",\"datePublished\":\"2015-12-23T19:43:56+00:00\",\"dateModified\":\"2019-07-09T15:52:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/\"},\"wordCount\":394,\"publisher\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2015\/12\/LDM_BLOG_DIC23-min-1.png\",\"keywords\":[\"Advertising\",\"Campa\u00f1as publicitarias\",\"Colombia\",\"Inbound marketing\",\"m\u00f3vil\"],\"articleSection\":[\"Inbound Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/\",\"name\":\"Sentido com\u00fan, el futuro de la Publicidad M\u00f3vil\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2015\/12\/LDM_BLOG_DIC23-min-1.png\",\"datePublished\":\"2015-12-23T19:43:56+00:00\",\"dateModified\":\"2019-07-09T15:52:14+00:00\",\"description\":\"Con la evoluci\u00f3n de los dispositivos inteligentes, la manera de hacer publicidad m\u00f3vil tiene que cambiar, \u00a1dise\u00f1a tus estrategias para el cliente de Hoy!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#primaryimage\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2015\/12\/LDM_BLOG_DIC23-min-1.png\",\"contentUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2015\/12\/LDM_BLOG_DIC23-min-1.png\",\"width\":700,\"height\":350,\"caption\":\"Publicidad Mov\u00edl\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sentido com\u00fan, el futuro de la Publicidad M\u00f3vil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#website\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/\",\"name\":\"LDM\u00ae Latam Digital Marketing\",\"description\":\"Forward Thinking Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\",\"name\":\"Latam Digital Marketing\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg\",\"contentUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg\",\"width\":811,\"height\":811,\"caption\":\"Latam Digital Marketing\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Latamdigitalmarketing\",\"https:\/\/x.com\/AgenciaLDM\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e\",\"name\":\"Alberto Alvarez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg\",\"contentUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg\",\"caption\":\"Alberto Alvarez\"},\"description\":\"Luego de trabajar casi una d\u00e9cada en mercadeo en Procter & Gamble, Alberto envisiona el poder del cambio de la era digital y decide enfocarse en desarrollar el mundo del emprendimiento en Latinoam\u00e9rica. En 2012 funda su primer start-up, gogetit.com.pa, cambiando la forma de interactuar con bienes ra\u00edces en la regi\u00f3n. Alberto, sirvi\u00f3 como VP de Mercadeo de Agora Technologies en Silicon Valley, compa\u00f1\u00eda financiada por Guy Kawasaki & Nolan Bushnell y desarroll\u00f3 el concepto global de Startup Icon. Hoy, Alberto es el CEO del holding de compa\u00f1\u00edas que conforman Latam Digital Marketing, Gogetit y sus subsidiarias en Latinoam\u00e9rica.\",\"sameAs\":[\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\",\"http:\/\/linkedin.com\/in\/albertoalvarezm\",\"https:\/\/x.com\/AgenciaLDM\"],\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/bio\/alberto-alvarez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sentido com\u00fan, el futuro de la Publicidad M\u00f3vil","description":"Con la evoluci\u00f3n de los dispositivos inteligentes, la manera de hacer publicidad m\u00f3vil tiene que cambiar, \u00a1dise\u00f1a tus estrategias para el cliente de Hoy!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/","og_locale":"es_ES","og_type":"article","og_title":"Sentido com\u00fan, el futuro de la Publicidad M\u00f3vil","og_description":"Con la evoluci\u00f3n de los dispositivos inteligentes, la manera de hacer publicidad m\u00f3vil tiene que cambiar, \u00a1dise\u00f1a tus estrategias para el cliente de Hoy!","og_url":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/","og_site_name":"LDM\u00ae Latam Digital Marketing","article_publisher":"https:\/\/www.facebook.com\/Latamdigitalmarketing","article_author":"https:\/\/www.facebook.com\/Latamdigitalmarketing\/","article_published_time":"2015-12-23T19:43:56+00:00","article_modified_time":"2019-07-09T15:52:14+00:00","og_image":[{"width":700,"height":350,"url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2015\/12\/LDM_BLOG_DIC23-min-1.png","type":"image\/png"}],"author":"Alberto Alvarez","twitter_card":"summary_large_image","twitter_creator":"@AgenciaLDM","twitter_site":"@AgenciaLDM","twitter_misc":{"Escrito por":"Alberto Alvarez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#article","isPartOf":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/"},"author":{"name":"Alberto Alvarez","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e"},"headline":"Sentido com\u00fan, el futuro de la Publicidad M\u00f3vil","datePublished":"2015-12-23T19:43:56+00:00","dateModified":"2019-07-09T15:52:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/"},"wordCount":394,"publisher":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#primaryimage"},"thumbnailUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2015\/12\/LDM_BLOG_DIC23-min-1.png","keywords":["Advertising","Campa\u00f1as publicitarias","Colombia","Inbound marketing","m\u00f3vil"],"articleSection":["Inbound Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/","name":"Sentido com\u00fan, el futuro de la Publicidad M\u00f3vil","isPartOf":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#primaryimage"},"image":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#primaryimage"},"thumbnailUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2015\/12\/LDM_BLOG_DIC23-min-1.png","datePublished":"2015-12-23T19:43:56+00:00","dateModified":"2019-07-09T15:52:14+00:00","description":"Con la evoluci\u00f3n de los dispositivos inteligentes, la manera de hacer publicidad m\u00f3vil tiene que cambiar, \u00a1dise\u00f1a tus estrategias para el cliente de Hoy!","breadcrumb":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#primaryimage","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2015\/12\/LDM_BLOG_DIC23-min-1.png","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2015\/12\/LDM_BLOG_DIC23-min-1.png","width":700,"height":350,"caption":"Publicidad Mov\u00edl"},{"@type":"BreadcrumbList","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/sentido-comun-el-futuro-de-la-publicidad-movil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.latamdigitalmarketing.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Sentido com\u00fan, el futuro de la Publicidad M\u00f3vil"}]},{"@type":"WebSite","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#website","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/","name":"LDM\u00ae Latam Digital Marketing","description":"Forward Thinking Marketing","publisher":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.latamdigitalmarketing.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization","name":"Latam Digital Marketing","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg","width":811,"height":811,"caption":"Latam Digital Marketing"},"image":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Latamdigitalmarketing","https:\/\/x.com\/AgenciaLDM"]},{"@type":"Person","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e","name":"Alberto Alvarez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg","caption":"Alberto Alvarez"},"description":"Luego de trabajar casi una d\u00e9cada en mercadeo en Procter & Gamble, Alberto envisiona el poder del cambio de la era digital y decide enfocarse en desarrollar el mundo del emprendimiento en Latinoam\u00e9rica. En 2012 funda su primer start-up, gogetit.com.pa, cambiando la forma de interactuar con bienes ra\u00edces en la regi\u00f3n. Alberto, sirvi\u00f3 como VP de Mercadeo de Agora Technologies en Silicon Valley, compa\u00f1\u00eda financiada por Guy Kawasaki & Nolan Bushnell y desarroll\u00f3 el concepto global de Startup Icon. Hoy, Alberto es el CEO del holding de compa\u00f1\u00edas que conforman Latam Digital Marketing, Gogetit y sus subsidiarias en Latinoam\u00e9rica.","sameAs":["https:\/\/www.facebook.com\/Latamdigitalmarketing\/","http:\/\/linkedin.com\/in\/albertoalvarezm","https:\/\/x.com\/AgenciaLDM"],"url":"https:\/\/www.latamdigitalmarketing.com\/blog\/bio\/alberto-alvarez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=648"}],"version-history":[{"count":1,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/648\/revisions"}],"predecessor-version":[{"id":3706,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/648\/revisions\/3706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/media\/653"}],"wp:attachment":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}