{"id":6368,"date":"2022-11-14T21:10:38","date_gmt":"2022-11-14T21:10:38","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?p=6368"},"modified":"2023-04-11T18:03:12","modified_gmt":"2023-04-11T18:03:12","slug":"por-que-innovar-en-marketing-digital-y-business-intelligence","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/por-que-innovar-en-marketing-digital-y-business-intelligence\/","title":{"rendered":"\u00bfPor qu\u00e9 innovar en Marketing Digital y Business Intelligence?"},"content":{"rendered":"\n
\"LDM<\/figure>\n\n\n\n

El mundo hiperconectado ha colocado al marketing digital como uno de los pilares protagonistas para crear sinergia entre las marcas y los consumidores.  <\/p>\n\n\n\n

En LDM sabemos que la integraci\u00f3n de estrategias digitales son una inversi\u00f3n vital que eleva su posicionamiento a trav\u00e9s de propuestas innovadoras y maximizadas con tecnolog\u00eda para conectar con la realidad de las audiencias latinas y su entorno.
<\/p>\n\n\n\n

Con un constante cambio, los retos siguen siendo grandes y en este espacio hablaremos de los beneficios que genera una compa\u00f1\u00eda al invertir en innovaci\u00f3n en Marketing Digital y AdTech. 
<\/p>\n\n\n\n

Invertir en Marketing Digital y Business Intelligence<\/strong><\/h2>\n\n\n\n

La necesidad actual de las empresas radica en dise\u00f1ar campa\u00f1as y comunicaci\u00f3n no solamente masivas, sino que conecten con una situaci\u00f3n del d\u00eda a d\u00eda para los diferentes perfiles de compradores; mismos que cada vez son m\u00e1s complejos en sus intereses. 
<\/p>\n\n\n\n

\"LDM<\/figure>\n\n\n\n

Para esto, cada touchpoint con los usuarios debe estar creado estrat\u00e9gicamente para vivir una experiencia digital relevante que impulse a la compra y a largo plazo, a la lealtad por la marca. 
<\/p>\n\n\n\n

Una vez que se haga un diagn\u00f3stico profundo de la situaci\u00f3n actual de cada plataforma, es el momento de fijar objetivos y entender qu\u00e9 se lograr\u00e1 con cada uno de ellos:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Adquirir nuevas tecnolog\u00edas<\/strong><\/h2>\n\n\n\n

Innovar es m\u00e1s que una estrategia, es una garant\u00eda para el futuro de tu marca, debido al contexto que se desarrolla cada vez m\u00e1s en el mundo digital, y que generar competitividad es m\u00e1s complicado, lo que hace que las marcas se vean motivadas a ser cada vez m\u00e1s disruptivas en sus innovaciones y que esto se vea reflejado en:<\/p>\n\n\n\n

\u25cf Mejoras en la productividad del negocio<\/p>\n\n\n\n

\u25cf Cercan\u00eda con usuarios<\/p>\n\n\n\n

\u25cf Competitividad en el mercado<\/p>\n\n\n\n

\u25cf Resultados tangibles de crecimiento
<\/p>\n\n\n\n

\"LDM<\/figure><\/div>\n\n\n\n

Y, para integrar un presupuesto especial para este rubro, en LDM recomendamos que el monto anual, para la implementaci\u00f3n de marketing digital, debe de ser del 10% al 15% para destinarse a nuevas estrategias enfocadas en innovaci\u00f3n ante un ecosistema digital en constante evoluci\u00f3n. 
<\/p>\n\n\n\n

\u00bfEn qu\u00e9 invertir en el 2023?<\/strong><\/h2>\n\n\n\n
\"LDM<\/figure><\/div>\n\n\n\n

Invertir en innovaci\u00f3n enfocada en marketing y Business Intelligence ha permitido que las marcas de nuestros clientes mejoren sus relaciones con sus audiencias e incluso a operar de una forma m\u00e1s efectiva.
<\/p>\n\n\n\n

De este modo, hemos desarrollado modelos de negocios novedosos como los DBUs (Digital Boost Units)  que adem\u00e1s de modificar el mercado existente, permite la construcci\u00f3n de nuevas audiencias.
<\/p>\n\n\n\n

Digital Boost Units para marcas regionales<\/a><\/strong>
<\/a><\/h2>\n\n\n\n

La actual aceleraci\u00f3n digital debe entenderse como la posibilidad de que las marcas posicionen sus mensajes o productos de manera m\u00e1s inteligente e integrada. Con una operaci\u00f3n de alto performance podr\u00e1s darle la vuelta a lo siguiente: <\/p>\n\n\n\n

1. Costos m\u00e1s altos al adoptar nuevas estrategias en un timing tard\u00edo.<\/p>\n\n\n\n

2. Costo-tiempo: curva de aprendizaje y capacitaci\u00f3n de talento.<\/p>\n\n\n\n

3. Bajos niveles de optimizaci\u00f3n y performance, teniendo como resultado no estar en el Top of Mind de los consumidores actuales.<\/p>\n\n\n\n

4. Reducci\u00f3n de crecimiento y ventas.<\/p>\n\n\n\n

5. Fuga de talento por falta de retos y atraso en adaptaci\u00f3n de tendencias.<\/p>\n\n\n\n

\"LDM<\/figure><\/div>\n\n\n\n

Con este efectivo modelo de operaci\u00f3n y de alto rendimiento, en LDM hemos construido grandes casos de \u00e9xito con nuestros clientes.
<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

En 2022 tuvimos 29% de ahorro para el cliente vs  el 12% en el a\u00f1o pasado. No solo los clientes obtienen ahorros, sino que es progresivo por superar l\u00edmites de aprendizaje y que el equipo se afiance en los procesos internos de la marca.<\/p>\n\n\n\n

Integra un equipo especializado e interdisciplinario que trabaja en sinergia con todo el \u00e1rea de Marketing (Account Manager, Digital experience design, Business Intelligence & Reporting, SEO technical, SEO content, Social Media Strategist, Technical Managers, etc.). <\/p>\n\n\n\n

Los Digital Boost Units proveen a las grandes marcas la adquisici\u00f3n de nuevas tecnolog\u00edas, nuevas pr\u00e1cticas y soluciones para ejecutar las complejas estrategias de marketing digital.<\/p>\n\n\n\n

\u00a1Cont\u00e1ctanos y lleva tu marca al siguiente nivel!\u00a0
<\/a><\/strong><\/p>\n\n\n\n

Link adicional:<\/p>\n\n\n\n

Entrevista Business Insider a Alberto Alvarez<\/p>\n\n\n\n

https:\/\/businessinsider.mx\/ecosistema-startups-2023-valoraciones-venture-capital_startups\/<\/a><\/p>\n\n\n\n

Entrevista Expansi\u00f3n a Alberto Alvarez<\/p>\n\n\n\n

https:\/\/expansion.mx\/opinion\/2021\/11\/30\/crecimiento-organizacional-tecnologia-aliado<\/a><\/p>\n\n\n\n


<\/p>\n\n\n\n

\"LDM<\/figure><\/div>\n\n\n\n

This is <\/p>\n\n\n\n

\"LDM<\/figure><\/div>\n\n\n\n

FORWARD THINKING MARKETING<\/p>\n\n\n\n

WWW.LATAMDIGITALMARKETING.COM<\/a><\/p>\n\n\n

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\n Rate this post<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

El mundo hiperconectado ha colocado al marketing digital como uno de los pilares protagonistas para crear sinergia entre las marcas y los consumidores.  En LDM sabemos que la integraci\u00f3n de estrategias digitales son una inversi\u00f3n vital que eleva su posicionamiento a trav\u00e9s de propuestas innovadoras y maximizadas con tecnolog\u00eda para conectar con la realidad de … <\/p>\n

Continuar leyendo \u00ab\u00bfPor qu\u00e9 innovar en Marketing Digital y Business Intelligence?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":6376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4663,2],"tags":[4665],"class_list":["post-6368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ldm-agencia-marketing-digital","category-marketing-digital","tag-ldm-agencia-de-marketing-digital-y-business-intelligence-en-latam"],"yoast_head":"\n\u00bfPor qu\u00e9 innovar en Marketing Digital y Business Intelligence? | LDM\u00ae Latam Digital Marketing<\/title>\n<meta name=\"description\" content=\"Invertir en innovaci\u00f3n en Marketing Digital y Business Intelligence permite a las marcas mejorar sus relaciones con sus audiencias y a operar efectivamente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/por-que-innovar-en-marketing-digital-y-business-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 innovar en Marketing Digital y Business Intelligence? 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