{"id":6228,"date":"2022-06-28T18:47:47","date_gmt":"2022-06-28T18:47:47","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?p=6228"},"modified":"2023-04-11T18:04:05","modified_gmt":"2023-04-11T18:04:05","slug":"google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-analytics-4\/","title":{"rendered":"Google Analytics 4, prep\u00e1rate para el futuro"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-02-1-1024x547.png\" alt=\"GA4\" class=\"wp-image-6229\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-02-1-1024x547.png 1024w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-02-1-150x80.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-02-1-300x160.png 300w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-02-1-768x410.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-02-1-260x139.png 260w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-02-1-50x27.png 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-02-1-140x75.png 140w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-02-1.png 1026w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p>La noticia ya todos la sabemos, para Julio del pr\u00f3ximo a\u00f1o Google Analytics 4, GA4, ser\u00e1 una realidad para todas las campa\u00f1as digitales y basos de datos de cualquier marca. Sin importar tama\u00f1o, giro, objetivos o presupuesto, esta migraci\u00f3n ser\u00e1 obligatoria para todos.&nbsp;<br><\/p>\n\n\n\n<p>Si a\u00fan no tienes detalle de los beneficios que te ofrece esta evoluci\u00f3n, aqu\u00ed te hacemos un recap bastante resumido.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-03-1024x547.png\" alt=\"GA4\" class=\"wp-image-6230\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-03-1024x547.png 1024w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-03-150x80.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-03-300x160.png 300w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-03-768x410.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-03-260x139.png 260w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-03-50x27.png 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-03-140x75.png 140w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-03.png 1026w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">GA4 <strong>\u00bfPor qu\u00e9 hacerlo este a\u00f1o?<\/strong><\/h2>\n\n\n\n<p>Julio 2023 puede percibirse algo lejano pero no lo es.&nbsp;<\/p>\n\n\n\n<p>Considerando que es todo un proceso de adaptaci\u00f3n, configuraci\u00f3n y entendimiento para tus campa\u00f1as y base de datos.<\/p>\n\n\n\n<p>Y lo m\u00e1s importante, crea tus hist\u00f3ricos desde ahora y no pierdas data en el proceso.<br><\/p>\n\n\n\n<p>No esperes a generar el cambio hasta el pr\u00f3ximo a\u00f1o, <strong>GA4 est\u00e1 basado 100% en machine learning y necesita de data hist\u00f3rica para que sea eficiente y eficaz. Si eres una compa\u00f1\u00eda que toma decisiones basadas en data, es esencial hacerlo lo antes posible. Sobre todo si es data de gran volumen.&nbsp;<\/strong><br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-06-1024x547.png\" alt=\"GA4\" class=\"wp-image-6231\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-06-1024x547.png 1024w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-06-150x80.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-06-300x160.png 300w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-06-768x410.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-06-260x139.png 260w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-06-50x27.png 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-06-140x75.png 140w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-06.png 1026w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p><strong> \u00a1Est\u00e1s a tiempo! Prep\u00e1rate para las campa\u00f1as m\u00e1s importantes del a\u00f1o; Buen Fin, Cyber Monday, Mundial Qatar y temporada de Diciembre.  <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LDM Agencia de Marketing Digital de Performance<\/h2>\n\n\n\n<p>En LDM somos expertos en la evoluci\u00f3n digital y este caso es nuestra especialidad.<\/p>\n\n\n\n<p>Nosotros te guiamos en la migraci\u00f3n y la adaptamos seg\u00fan objetivos, modelo de negocio y canales digitales, adem\u00e1s recibir\u00e1s una capacitaci\u00f3n integral para un entendimiento profundo del potencial de GA4 y poder elevar las soluciones de Business Intelligence que actualmente cuentas en tu compa\u00f1\u00eda.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lo complementamos&nbsp;con SEO en ecommerce y Business Intelligence<\/strong><\/h2>\n\n\n\n<p>Con lo que tu negocio y marca necesite. Desde optimizar el performance de tu ecommerce a trav\u00e9s de SEO hasta la creaci\u00f3n de dashboards adicionales que complementen la infraestructura digital de data collection en esta nueva era cookieless.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-04-1024x547.png\" alt=\"GA4\" class=\"wp-image-6232\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-04-1024x547.png 1024w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-04-150x80.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-04-300x160.png 300w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-04-768x410.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-04-260x139.png 260w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-04-50x27.png 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-04-140x75.png 140w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-04.png 1026w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfPor d\u00f3nde empezar?<\/strong><\/h2>\n\n\n\n<p>Para iniciar el proceso de migraci\u00f3n se requieren pasos muy sencillos y r\u00e1pidos de ejecutar, tales como accesos a Google Analytics actual y al Tag Manager.<\/p>\n\n\n\n<p><strong>No es tan complicado \u00bfcierto?<\/strong><\/p>\n\n\n\n<p>D\u00e9jate guiar por los expertos y planifica de la mejor forma posible esta gran evoluci\u00f3n para tu marca.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/la-evolucion-de-google-analytics-4\/\">Conoce m\u00e1s sobre los beneficios de esta evoluci\u00f3n<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/lnkd.in\/gZXBGgE5 \">\u00a1Cont\u00e1ctanos y lleva tu customer journey al siguiente nivel!\u00a0<br><\/a><\/p>\n\n\n\n<p style=\"text-align:center\">This is <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2021\/09\/logo-LDM-1.png\" alt=\"LOGO LDM\" class=\"wp-image-5770\" width=\"203\" height=\"60\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2021\/09\/logo-LDM-1.png 994w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2021\/09\/logo-LDM-1-150x45.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2021\/09\/logo-LDM-1-300x90.png 300w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2021\/09\/logo-LDM-1-768x230.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2021\/09\/logo-LDM-1-260x78.png 260w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2021\/09\/logo-LDM-1-50x15.png 50w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\">Forward Thinking Marketing<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LDM <strong>Agencia de Marketing Digital y Business Intelligence<\/strong><\/h2>\n\n\n\n<p style=\"text-align:center\"><a href=\"http:\/\/www.latamdigitalmarketing.com\">www.latamdigitalmarketing.com<\/a><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;6228&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Google Analytics 4, prep\u00e1rate para el futuro&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>La noticia ya todos la sabemos, para Julio del pr\u00f3ximo a\u00f1o Google Analytics 4, GA4, ser\u00e1 una realidad para todas las campa\u00f1as digitales y basos de datos de cualquier marca. Sin importar tama\u00f1o, giro, objetivos o presupuesto, esta migraci\u00f3n ser\u00e1 obligatoria para todos.&nbsp; Si a\u00fan no tienes detalle de los beneficios que te ofrece esta &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-analytics-4\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abGoogle Analytics 4, prep\u00e1rate para el futuro\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4663,2],"tags":[4665],"class_list":["post-6228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ldm-agencia-marketing-digital","category-marketing-digital","tag-ldm-agencia-de-marketing-digital-y-business-intelligence-en-latam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics 4, prep\u00e1rate para el futuro | LDM\u00ae Latam Digital Marketing<\/title>\n<meta name=\"description\" content=\"La noticia ya todos la sabemos, en Julio del pr\u00f3ximo a\u00f1o Google Analytics 4 ser\u00e1 una realidad general para todas las campa\u00f1as digitales de cualquier marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-analytics-4\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4, prep\u00e1rate para el futuro | LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"La noticia ya todos la sabemos, en Julio del pr\u00f3ximo a\u00f1o Google Analytics 4 ser\u00e1 una realidad general para todas las campa\u00f1as digitales de cualquier marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-analytics-4\/\" \/>\n<meta property=\"og:site_name\" content=\"LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-28T18:47:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-11T18:04:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2022\/06\/GA4-2-05.png\" \/>\n\t<meta property=\"og:image:width\" content=\"772\" \/>\n\t<meta property=\"og:image:height\" content=\"1025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alberto Alvarez\" 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