{"id":593,"date":"2015-12-14T12:39:13","date_gmt":"2015-12-14T18:39:13","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=593"},"modified":"2015-12-14T12:39:13","modified_gmt":"2015-12-14T18:39:13","slug":"plan-de-marketing","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/plan-de-marketing\/","title":{"rendered":"Mantener actualizado tu Plan de Marketing, la \u00fanica manera de permanecer vigente"},"content":{"rendered":"

La importancia de la planeaci\u00f3n en cualquier estrategia de Marketing es de tipo vital, sea cual sea tu estrategia, dentro del panorama digital el Plan de Marketing es conocido de varias formas, ya sea un Manual de Operaciones, Playbook, etc. el establecer Objetivos, identificar a tu target y tener un presupuesto no es una estrategia y por ende tampoco tu Plan de Marketing.<\/span><\/p>\n

El Plan de Marketing contiene la estrategia que debes de recorrer para que tu marca alcance y <\/span>permanezca<\/span><\/i> dentro de tus objetivos. Un Plan de Marketing es aquel que acompa\u00f1ar\u00e1 los proyectos de principio a fin a todos los individuos relacionados con la estrategia digital.<\/span><\/p>\n

Los 3 puntos clave dentro de tu Plan de Marketing<\/i><\/b><\/h2>\n

\u00a0 \u00a0Prepondera Objetivos, <\/span><\/i>estos pueden ser a modo de pregunta y tienen que ser reales. Se busca su alcance en un periodo corto de tiempo, tienen que ser plenamente asequibles y sobre todo todas las pr\u00e1cticas dentro de un proyecto tienen que direccionar a estos. <\/span><\/p>\n

\u00a0 \u00a0 Establecer una direcci\u00f3n, <\/span><\/i>se debe de conocer plenamente el proceso y los medios para obtener resultados, optimizar el proceso para alcanzar el objetivo con ayuda de las TI\u2019s, la aplicaci\u00f3n de pol\u00edticas para Medio Digitales, la comunicaci\u00f3n interna, la localizaci\u00f3n y comprensi\u00f3n de errores en los procesos y la identificaci\u00f3n de oportunidades, son algunas de las directrices m\u00e1s importantes para asegurarnos que nuestra estrategia apunta de manera correcta hacia nuestros objetivos.<\/span><\/p>\n

\u00a0 \u00a0 Delimitar Actividades,<\/span><\/i> elegir las plataformas de trabajo, identificar los recursos y sus alcances y las fases dentro de cada actividad es obligatorio, cada proceso requiere de tiempo y recurso, ubicar plenamente estos y usarlos de manera adecuada es primordial. Las actualizaciones sobre este punto en tu Plan de Marketing no son necesarias cuando delimitas alcances y actividades de manera correcta.<\/span><\/p>\n

Las actualizaciones a tu Plan de Marketing pueden ser espor\u00e1dicas, y no necesariamente radicales, insertar las actualizaciones a manera de comentarios siempre es una buena opci\u00f3n, sobre todo si tu proceso de comunicaci\u00f3n es muy complejo o inamovible.<\/p>\n

A manera que el tiempo pasa, las herramientas se actualizan y el proceso cambia. Tenemos que actualizar nuestro Plan de Marketing, en un comienzo puede que la \u00fanica v\u00eda para alcanzar un objetivo estuviera cubierta, pero hoy existen 3 variables nuevas. Y si tu objetivo es sobresalir entre tu target, es obvio que necesitas adaptar los procesos de tu Plan de Marketing.<\/span><\/p>\n

Qu\u00e9 esperas para armar tu estrategia digital, hablemos de MARKETING DIGITAL \u2013 <\/i><\/b>LDM Panam\u00e1<\/i><\/b><\/a><\/h4>\n\n\n
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La importancia de la planeaci\u00f3n en cualquier estrategia de Marketing es de tipo vital, sea cual sea tu estrategia, dentro del panorama digital el Plan de Marketing es conocido de varias formas, ya sea un Manual de Operaciones, Playbook, etc. el establecer Objetivos, identificar a tu target y tener un presupuesto no es una estrategia … <\/p>\n

Continuar leyendo \u00abMantener actualizado tu Plan de Marketing, la \u00fanica manera de permanecer vigente\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[110,50,136],"class_list":["post-593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-estrategia-de-marketing","tag-marketing-digital","tag-panama"],"yoast_head":"\nActualiza tu Plan de Marketing y permanece vigente.<\/title>\n<meta name=\"description\" content=\"Un Plan de Marketing actualizado es la llave del \u00e9xito dentro de tu estrategia digital, conoce los 3 puntos clave para tu Plan de Marketing.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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