{"id":5711,"date":"2021-03-01T07:54:40","date_gmt":"2021-03-01T07:54:40","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?p=5711"},"modified":"2025-03-19T22:17:12","modified_gmt":"2025-03-19T22:17:12","slug":"ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/","title":{"rendered":"LDM Innovation ventures: Marketing digital a trav\u00e9s de Inteligencia Artificial"},"content":{"rendered":"\n<p>LDM Innovation Ventures es un conjunto de foros privados donde presentamos las \u00faltimas tendencias en marketing digital, AdTech y Gaming, con expertos de diferentes industrias, plataformas de medios, startups y marcas invitadas.&nbsp;<br><\/p>\n\n\n\n<p>El pasado 19 de febrero, presentamos tres startups mexicanas: <a href=\"https:\/\/www.decidata.tv\/advertisers.html\">Decidata.TV<\/a>, <a href=\"https:\/\/www.karmapulse.com\/en\/\">KarmaPulse<\/a> y <a href=\"https:\/\/www.adext.ai\/\">Adext AI<\/a>. Empresas con la ambici\u00f3n, disruptividad y tecnolog\u00eda para cambiar el panorama del marketing digital haciendo uso de inteligencia artificial.<br><\/p>\n\n\n\n<p>En este art\u00edculo presentamos un resumen con los insights m\u00e1s relevantes de la sesi\u00f3n.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><br>La innovaci\u00f3n es la creaci\u00f3n o cambio de enfoque de un producto o servicio que resulte en algo diferente que aporte valor a lo actual<\/p><cite>Alberto Alvarez, LDM CEO<\/cite><\/blockquote>\n\n\n\n<p>En marketing digital, la innovaci\u00f3n tiene que venir acompa\u00f1ada de resultados tangibles, ya sea en optimizaci\u00f3n de recursos, mayores ventas o mejor posicionamiento de marca, entre otros. Sin embargo, existen ideas que adem\u00e1s de innovar, rompen paradigmas y dan giros de 360 grados para establecer un antes y un despu\u00e9s.&nbsp;<br><\/p>\n\n\n\n<p>En este art\u00edculo les presentamos 3 ejemplos de Startups que llevaron la innovaci\u00f2n a otro nivel y est\u00e1n logrando revolucionar la forma en que vemos el Marketing digital.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Decidata.TV: \u00bfC\u00f3mo sincronizar tu pauta digital con tu publicidad en televisi\u00f3n? <\/h2>\n\n\n\n<p>Fran\u00e7ois Videlaine, Business Development Latin America en @Decidata.TV, habl\u00f3 de la tecnolog\u00eda desarrollada para poder sincronizar tu publicidad on-line y off-line, que es uno de sus productos m\u00e1s innovadores.&nbsp;<br><\/p>\n\n\n\n<p>Moment Marketing, es un modelo patentado, que por medio de inteligencia artificial detecta tus comerciales de televisi\u00f3n en tiempo real para poder lanzar la campa\u00f1a digital al instante y m\u00e1s a\u00fan, es capaz de reconocer los comerciales de tu competencia para accionar una campa\u00f1a digital de tu producto en tiempo real. Esta funci\u00f3n se llama TV Sync.<br><\/p>\n\n\n\n<p>Tambi\u00e9n nos mostraron Radio Sync, que funciona parecido a la funci\u00f3n anterior pero en la sintonizaci\u00f3n de las estaciones de radio. Otra funci\u00f3n es Weather Sync, la cual permite sincronizar tus campa\u00f1as digitales con las condiciones clim\u00e1ticas en tiempo real y accionar contenido acorde al cambio.<br><\/p>\n\n\n\n<p>De esta manera lograr unificar tu estrategia de marketing para crear una coneccion omnicanal con tu usuario y poder interactuar con \u00e9l a trav\u00e9s de cualquier pantalla, es decir,&nbsp; \u201cel marketing unipantalla\u201d<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Karma Pulse: Social Listening y su impacto en la toma de decisiones de las marcas<\/h2>\n\n\n\n<p>Ximena I\u00f1igo CEO &amp; Co- Founder en @KarmaPulse, con su herramienta Metrics, por medio de inteligencia artificial, logra identificar y extraer las opiniones y conversaciones de las redes sociales para obtener el conocimiento accionable que se necesita de la escucha social con una precisi\u00f3n de detecci\u00f3n de conversaciones en espa\u00f1ol.&nbsp;<br><\/p>\n\n\n\n<p>Una de las grandes ventajas competitivas que tiene Karma Pulse, es que su precisi\u00f3n es del 92% en las conversaciones en espa\u00f1ol, la m\u00e1s alta del mercado. Esto es gracias a su especializaci\u00f2n en el idioma, ya que muchas de estas herramientas est\u00e1n dise\u00f1adas para mercados de USA, Canad\u00e1 y Europa.<br><\/p>\n\n\n\n<p>Esto ayuda a las marcas a poder entender la percepci\u00f3n de sus usuarios con su marca y poder tomar las mejores decisiones con base en opiniones en tiempo real.<br><\/p>\n\n\n\n<p>Beneficios&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Las marcas activan su comunicaci\u00f3n con base en el gusto de sus usuarios<\/li><li>Toma de decisiones de producto con base en la percepci\u00f3n actual<\/li><li>Son comentarios reales y no generalizados (a diferencia de un focus group)<\/li><\/ul>\n\n\n\n<p>\u00bfQu\u00e9 marca no quisiera saber lo que opinan sus usuarios acerca de ella?<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adext AI: La optimizaci\u00f3n de audiencias como pilar de marketing digital<\/h2>\n\n\n\n<p>Alvaro Martinez, Chief Revenue Officer en @Adext AI, mostr\u00f3 como la optimizaci\u00f3n de audiencias por medio de inteligencia artificial logra incrementar el performance de tu estrategia de marketing digital.&nbsp;<br><\/p>\n\n\n\n<p>Su tecnolog\u00eda se basa en algoritmos de machine learning para descubrir nuevas audiencias y aprender sus cualidades, optimizando las que tienen mejores resultados para los objetivos de las marcas y desechando las que no obtienen resultados favorables.<br><\/p>\n\n\n\n<p>La clave de Adext AI, est\u00e1 en la capacidad de la herramienta de aprender a buscar nuevas audiencias en Facebook y Google y tener resultados progresivamente positivos en un lapso muy corto de tiempo. Esto es gracias a su tecnolog\u00eda, en donde sus algoritmos aprenden a reconocer patrones en audiencias inexploradas.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LDM<\/h2>\n\n\n\n<p>En Latam Digital Marketing, nos concentramos en innovar a trav\u00e9s de la tecnolog\u00eda para lograr siempre resultados excepcionales con todos nuestros clientes, manteniendo los m\u00e1s altos est\u00e1ndares de calidad y volteando a ver otros horizontes para saber cu\u00e1ndo implementar nuevas herramientas.&nbsp;<br><\/p>\n\n\n\n<p>Es por eso que elegimos partners como Decidata.TV, Karma Plus y Adext, entre muchos otros, para navegar con ellos y lograr siempre estar un paso adelante en las tendencias de Marketing y publicidad.<br><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;5711&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 voto)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;LDM Innovation ventures: Marketing digital a trav\u00e9s de Inteligencia Artificial&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 voto)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>LDM Innovation Ventures es un conjunto de foros privados donde presentamos las \u00faltimas tendencias en marketing digital, AdTech y Gaming, con expertos de diferentes industrias, plataformas de medios, startups y marcas invitadas.&nbsp; El pasado 19 de febrero, presentamos tres startups mexicanas: Decidata.TV, KarmaPulse y Adext AI. Empresas con la ambici\u00f3n, disruptividad y tecnolog\u00eda para cambiar &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abLDM Innovation ventures: Marketing digital a trav\u00e9s de Inteligencia Artificial\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4663,2,38],"tags":[4665],"class_list":["post-5711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ldm-agencia-marketing-digital","category-marketing-digital","category-social-media-marketing","tag-ldm-agencia-de-marketing-digital-y-business-intelligence-en-latam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing digital utilizando la IA | LDM\u00ae Latam Digital Marketing<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo la inteligencia artificial est\u00e1 transformando el marketing digital. Conoce startups que est\u00e1n revolucionando la industria con innovaciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital utilizando la IA | LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo la inteligencia artificial est\u00e1 transformando el marketing digital. Conoce startups que est\u00e1n revolucionando la industria con innovaciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/\" \/>\n<meta property=\"og:site_name\" content=\"LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-01T07:54:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T22:17:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2021\/03\/Blog_LDM_Ventures-Marketing-digital-a-trav\u00e9s-de-Inteligencia-Artificial2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"1063\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alberto Alvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:site\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Alvarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/\"},\"author\":{\"name\":\"Alberto Alvarez\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e\"},\"headline\":\"LDM Innovation ventures: Marketing digital a trav\u00e9s de Inteligencia Artificial\",\"datePublished\":\"2021-03-01T07:54:40+00:00\",\"dateModified\":\"2025-03-19T22:17:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/\"},\"wordCount\":834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2021\/03\/Blog_LDM_Ventures-Marketing-digital-a-trav\u00e9s-de-Inteligencia-Artificial2.jpg\",\"keywords\":[\"LDM agencia de marketing digital y business intelligence en latam\"],\"articleSection\":[\"LDM\",\"Marketing Digital\",\"Redes sociales\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/\",\"name\":\"Marketing digital utilizando la IA | LDM\u00ae Latam Digital Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/ldm-innovation-ventures-marketing-digital-a-traves-de-inteligencia-artificial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2021\/03\/Blog_LDM_Ventures-Marketing-digital-a-trav\u00e9s-de-Inteligencia-Artificial2.jpg\",\"datePublished\":\"2021-03-01T07:54:40+00:00\",\"dateModified\":\"2025-03-19T22:17:12+00:00\",\"description\":\"Descubre c\u00f3mo la inteligencia artificial est\u00e1 transformando el marketing digital. 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