{"id":535,"date":"2015-12-02T13:37:13","date_gmt":"2015-12-02T19:37:13","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=535"},"modified":"2015-12-02T13:37:13","modified_gmt":"2015-12-02T19:37:13","slug":"analytics","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/analytics\/","title":{"rendered":"Analytics con Google para tu campa\u00f1a de mailing"},"content":{"rendered":"

\u00a1Back to basics!<\/em>, cuando manejamos campa\u00f1as de Email Marketing<\/a> podrimos decir que lo primordial es el contenido, el mensaje y la audiencia, pero no es as\u00ed, ya que estos son los medios para cumplir con un objetivo, pero, \u00bfc\u00f3mo sabemos que nuestra campa\u00f1a est\u00e1 cumpliendo con sus objetivos?<\/p>\n

Analytics es el medio por el cual obtendremos todas las respuestas que necesitamos sobre nuestra campa\u00f1a de mailing, y Google tiene la herramienta de anal\u00edtica web ideal para medir el tr\u00e1fico, comportamiento y audiencias de un sitio web.<\/p>\n

Google Analytics es la herramienta preferida por muchos profesionales, ya que esta ofrece informes a los administradores de campa\u00f1as como el seguimiento exclusivo de cualquier estrategia de e-commerce.<\/p>\n

\u00bfC\u00f3mo funciona Google Analytics en nuestra campa\u00f1a de mailig?<\/em><\/h2>\n

Si bien no podemos dise\u00f1ar la campa\u00f1a de mailing dentro de la herramienta, lo que si podemos hacer es medir el impacto y el tr\u00e1fico que dirige el mail a nuestro sitio o a cada uno de los links que usando rastreo \u201ca trav\u00e9s de click\u201d.<\/p>\n

Es muy f\u00e1cil rastrear nuestro correo a trav\u00e9s de esta herramienta, lo primero que necesitamos saber es si la plataforma que vamos a usar es compatible con Google Analytics, acto seguido, tenemos que configurar de manera avanzada el c\u00f3digo que dar\u00e1 seguimiento al correo despu\u00e9s de eso la herramienta nos arrojara la informaci\u00f3n sobre lo ocurrido una vez que se da click a el enlace.<\/p>\n

Tener la informaci\u00f3n correcta sobre lo que ocurre con nuestra campa\u00f1a es vital, pues es el \u00fanico medio por el cual podemos saber si nuestra campa\u00f1a cumple o no cumple con su objetivo y Google Analytics nos brinda la herramienta m\u00e1s precisa y de uso universal en sitios web.<\/p>\n

Si quieres llegar a la audiencia correcta y vender m\u00e1s \u2013 Hablemos de tu estrategia de EMAIL MARKETING \u2013LDM<\/a><\/em><\/p>\n\n\n

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\u00a1Back to basics!, cuando manejamos campa\u00f1as de Email Marketing podrimos decir que lo primordial es el contenido, el mensaje y la audiencia, pero no es as\u00ed, ya que estos son los medios para cumplir con un objetivo, pero, \u00bfc\u00f3mo sabemos que nuestra campa\u00f1a est\u00e1 cumpliendo con sus objetivos? Analytics es el medio por el cual … <\/p>\n

Continuar leyendo \u00abAnalytics con Google para tu campa\u00f1a de mailing\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,2],"tags":[154,66,148,50,136],"class_list":["post-535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-digital","tag-behavioral-marketing","tag-e-commerce","tag-email-marketing","tag-marketing-digital","tag-panama"],"yoast_head":"\nAnalytics con Google para tu campa\u00f1a de mailing<\/title>\n<meta name=\"description\" content=\"Las campa\u00f1as de mailing son de las m\u00e1s usadas por profesionales para informar y conectar con sus usuarios, y Google Analytics el complemento perfecto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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