{"id":504,"date":"2015-11-30T13:17:51","date_gmt":"2015-11-30T19:17:51","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=504"},"modified":"2018-10-03T16:46:40","modified_gmt":"2018-10-03T16:46:40","slug":"remarketing-google","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/remarketing-google\/","title":{"rendered":"Remarketing Google \u201ctu galleta de la suerte\u201d"},"content":{"rendered":"<p>Marketeros o no, con herramientas como el Remarketing google dentro de nuestra estrategia de <a href=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/2015\/10\/inbound-marketing\/\" target=\"_blank\" rel=\"noopener\">inbound marketing <\/a>\u00a0ser\u00e1 una realidad visualizar la luz al final del t\u00fanel de una manera muy sencilla.<\/p>\n<blockquote><p>\u00bfAlguna vez se preguntaron por qu\u00e9 su navegador les muestra tan seguido Ads sobre el refrigerador que tanto desea y que estuvieron buscando?, as\u00ed es, no es una coincidencia, es pura programaci\u00f3n y una buena estrategia de Remarketing.<\/p><\/blockquote>\n<h3>\u00bfQu\u00e9 es el Remarketing Google?<\/h3>\n<p>Es una herramienta digital usada dentro de las campa\u00f1as de Advertising de cualquier tipo, su objetivo es el de brindar informaci\u00f3n para posicionar la publicidad de nuestras campa\u00f1as ante los usuarios de acuerdo a su comportamiento como visitas y b\u00fasquedas relacionadas con nuestro producto o sitio.<\/p>\n<p>El uso de Tags en art\u00edculos y sitios es muy importante pues de esta manera relacionamos nuestros contenidos con los intereses de los usuarios, el Remarketing trabaja a trav\u00e9s de cookies las cuales se almacenan en los perfiles de los usuarios y se registran como direcciones IP, estas crean un perfil y un hist\u00f3rico de navegaci\u00f3n, las cual nos dan como resultado si el comportamiento de los usuarios es lo que estamos buscando.<\/p>\n<p>Cuando trabajamos con Remarketing google trabajamos con data, esta data se puede interpretar como nosotros as\u00ed lo deseemos al generar nuestras listas, las listas contendr\u00e1n a ciertos usuarios que han visitado nuestro sitio o que agregaron un art\u00edculo al carrito y no concluyeron con el proceso\u00a0(<a href=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/2015\/09\/momento-cero-de-la-verdad\/\">momento zero de la verdad<\/a>), de esta manera identificamos el cuello de botella donde est\u00e1n estos usuario y con nuestra campa\u00f1a persuadimos al usuario a concluir con su compra o invitarlo a realizar otra visita.<\/p>\n<p>La importancia de implementar una estrategia de Remarketing en google o cualquier tipo de campa\u00f1a es obvia, por muchas razones los usuarios no siempre terminan con el proceso de compra de un producto, o al visitar nuestro sitio pr\u00e1cticamente tenemos una tasa de rebote semejante al n\u00famero de visitas. Bien, pues cuando generamos nuestras listas de Remarketing podemos dirigir o inclusive crear campa\u00f1as especiales para esos usuarios que se quedaron a mitad del camino o inclusive si deseamos realizar una campa\u00f1a sobre nuestros clientes m\u00e1s leales.<\/p>\n<p>Google Adwords tiene una de las herramientas de Remarketing m\u00e1s poderosas del mundo gracias a su capacidad de comprender el comportamiento de los usuarios y contar con los dos buscadores m\u00e1s importantes en el mundo digital.<\/p>\n<p>El Remarketing google tiene multiples usos, con Adwords ser\u00e1s capaz de generar listas de quien, como, cuando y de donde te visitaron, la manera en que uses esta informaci\u00f3n ser\u00e1 el secreto para que tu estrategia de Marketing Digital tenga un gran impacto.<\/p>\n<hr \/>\n<h3 style=\"text-align: center;\">Si quieres llegar a la audiencia correcta y vender m\u00e1s, Hablemos de tu estrategia digital en <a href=\"https:\/\/www.latamdigitalmarketing.com\/\">LDM<\/a><\/h3>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;504&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Remarketing Google \u201ctu galleta de la suerte\u201d&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketeros o no, con herramientas como el Remarketing google dentro de nuestra estrategia de inbound marketing \u00a0ser\u00e1 una realidad visualizar la luz al final del t\u00fanel de una manera muy sencilla. \u00bfAlguna vez se preguntaron por qu\u00e9 su navegador les muestra tan seguido Ads sobre el refrigerador que tanto desea y que estuvieron buscando?, as\u00ed &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/remarketing-google\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abRemarketing Google \u201ctu galleta de la suerte\u201d\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,2],"tags":[58,110,48,162],"class_list":["post-504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-digital","tag-comercio-electronico","tag-estrategia-de-marketing","tag-inbound-marketing","tag-remarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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