{"id":492,"date":"2015-11-26T11:51:08","date_gmt":"2015-11-26T17:51:08","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=492"},"modified":"2015-11-26T11:51:08","modified_gmt":"2015-11-26T17:51:08","slug":"seo-optimizar-o-morir","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/seo-optimizar-o-morir\/","title":{"rendered":"SEO \u00abOptimizar o Morir\u00bb"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cada vez es m\u00e1s com\u00fan dedicar gran parte de nuestro tiempo a dise\u00f1ar la estrategia que m\u00e1s convenga a nuestro sitio seg\u00fan nuestros criterios o porque lo le\u00edmos en un Blog de alg\u00fan conocido. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pero lo que deber\u00edamos de saber cu\u00e1ndo nos encontramos en la mesa de dise\u00f1o de nuestra estrategia digital, o bien para ser m\u00e1s espec\u00edficos, en la creaci\u00f3n de un sitio. Es que existen una serie de reglas que debemos de seguir al pie de la letra si lo que estamos buscando es tener \u00e9xito, estas reglas se encuentran bajo el acr\u00f3nimo de <\/span><i><span style=\"font-weight: 400;\">SEO (Search Engine Optimization)<\/span><\/i><span style=\"font-weight: 400;\"> o Posicionamiento en Buscadores.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 es importante planificar un sitio bajo los lineamientos que un SEO nos arroja?, la respuesta es muy sencilla, si quieres sobresalir entre la competencia, tienes que liderar en los buscadores.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El objetivo principal de SEO para este 2016 tiene dos variantes, la primera, es simplificar y mantener el tr\u00e1nsito de los usuarios en nuestro sitio y la segunda y m\u00e1s importante es simplificar la informaci\u00f3n.<\/span><\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/support.google.com\/webmasters\/answer\/35291?hl=es\"><b>Optimizar o Morir<\/b><\/a><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cuando hablamos de SEO lo primero que nos llega a la mente es horas y horas de programaci\u00f3n y experimentos que toman tiempo y dinero, pero una buena planeaci\u00f3n y actualizaciones constantes pueden ahorrar todo esto.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a1Antes de comenzar!. Cuando pensemos en posicionamiento en buscadores, pensemos en el ahorro de tiempo y mejora del sitio, \u00bfes necesaria la implementaci\u00f3n de SEO al sitio?, pues en algunos casos \u00a0esto puede ser perjudicial.<\/span><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">\u00bfC\u00f3mo funciona el SEO en los buscadores? <\/span><\/i><span style=\"font-weight: 400;\">recordemos que la mayor\u00eda de buscadores arrojan dos tipos de resultados, org\u00e1nicos y resultados patrocinados, el objetivo de SEO es posicionar al sitio de manera org\u00e1nica dentro de las b\u00fasquedas relacionadas con el producto.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En otras palabras, el objetivo del SEO sobre el producto, es posicionar el sitio entre los competidores -resultados- que arroja la b\u00fasqueda.<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Las acciones m\u00e1s comunes que deber\u00e1s de tener en cuenta para tu estrategia de SEO \u00a1a partir de ya! son:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><b><i>Revisi\u00f3n y estructura del sitio,<\/i><\/b><span style=\"font-weight: 400;\"> (esta debe de ser 100% funcional, sin cables ca\u00eddos, p\u00e1ginas de error, contenido actualizado, im\u00e1genes en las dimensiones adecuadas\u2026) en fin, no puede existir margen de error al navegar entre p\u00e1ginas.<\/span><\/li>\n<li style=\"text-align: justify;\"><b><i><b><i>Mobile Friendly,<\/i><\/b><span style=\"font-weight: 400;\"> el sitio tiene que ser 100% compatible con <a href=\"http:\/\/linux.https:\/\/www.latamdigitalmarketing.com\/blog\/2015\/11\/smartphones\/\">dispositivos m\u00f3viles<\/a>. <\/span><\/i><\/b><\/li>\n<li style=\"text-align: justify;\"><b><i>Desarrollo de contenidos<\/i><\/b><span style=\"font-weight: 400;\">, los contenidos que se comparten en tu sitio deben de ser originales y actualizados.<\/span><\/li>\n<li style=\"text-align: justify;\"><b><i><b><i>Herramientas de Anal\u00edtica,<\/i><\/b><span style=\"font-weight: 400;\"> contabilizar y dar seguimiento al tr\u00e1fico que genera tu sitio y c\u00f3mo es que los usuarios se comportan dentro de \u00e9l.<\/span><\/i><\/b><\/li>\n<li style=\"text-align: justify;\">\n<p style=\"display: inline !important;\"><b><i>Uso de palabras clave, <\/i><\/b><span style=\"font-weight: 400;\">uso de keywords relevantes tanto con el contenido como entre m\u00e1s buscadas por los usuarios.<\/span><\/p>\n<\/li>\n<li style=\"text-align: justify;\">\n<p style=\"display: inline !important;\"><b><i>Los Usuarios son los que mandan,<\/i><\/b><span style=\"font-weight: 400;\"> si eres de lo que supone que existe una f\u00f3rmula secreta para SEO, est\u00e1s equivocado, con la evoluci\u00f3n de las plataformas el comportamiento de los usuarios es cada vez m\u00e1s complejo, y su deseo por contenido <\/span><b><i>extenso, original, interactivo y actualizado<\/i><\/b><span style=\"font-weight: 400;\"> es hoy en d\u00eda un factor muy importante para el posicionamiento de sitios. <\/span><b><i>\u00a0<\/i><\/b><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Si quieres llegar a la audiencia correcta y vender m\u00e1s \u2013 Hablemos de tu estrategia DIGITAL \u2013<\/span><a href=\"https:\/\/www.latamdigitalmarketing.com\/\"><span style=\"font-weight: 400;\">LDM<\/span><\/a><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;492&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votos)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;SEO \\u0026quot;Optimizar o Morir\\u0026quot;&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez es m\u00e1s com\u00fan dedicar gran parte de nuestro tiempo a dise\u00f1ar la estrategia que m\u00e1s convenga a nuestro sitio seg\u00fan nuestros criterios o porque lo le\u00edmos en un Blog de alg\u00fan conocido. Pero lo que deber\u00edamos de saber cu\u00e1ndo nos encontramos en la mesa de dise\u00f1o de nuestra estrategia digital, o bien para &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/seo-optimizar-o-morir\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abSEO \u00abOptimizar o Morir\u00bb\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,2],"tags":[66,110,50,158],"class_list":["post-492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-digital","tag-e-commerce","tag-estrategia-de-marketing","tag-marketing-digital","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO 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