{"id":4756,"date":"2019-12-02T14:32:53","date_gmt":"2019-12-02T14:32:53","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?p=4756"},"modified":"2023-04-11T18:09:12","modified_gmt":"2023-04-11T18:09:12","slug":"optimizar-campanas-adwords","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/optimizar-campanas-adwords\/","title":{"rendered":"Campaign Grader: Herramienta para optimizar campa\u00f1as de adwords"},"content":{"rendered":"<p>Google Adwords tambi\u00e9n conocido como Google Ads, se ha convertido en la herramienta de millones de empresa para darse a conocer en la Era Digital. Es por esto que saber ejecutar de forma correcta tus campa\u00f1as de <a href=\"https:\/\/ads.google.com\/home\/\">Google Adwords<\/a> es sumamente importante. Y con nosotros, podr\u00e1s optimizar campa\u00f1as de adwords utilizando nuestro Campaign Grader.<\/p>\n<p>Las personas buscan lo que necesitan en un momento espec\u00edfico, y nuestros anuncios deben estar direccionados a conseguir a esa persona con una necesidad espec\u00edfica que nosotros podemos solventar.<\/p>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Debemos ofrecer el anuncio correcto en el momento indicado.<\/p><cite>Alberto Alvarez<\/cite><\/blockquote>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 es Google Campaign Grader? <\/strong> <p class=\"schema-faq-answer\">Se refiere a una plataforma que analiza tu cuenta de Google Adwords y te ofrece oportunidades de mejora en tus campa\u00f1as digitales.<\/p> <\/div> <div class=\"schema-faq-section\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 es Google Adwords?<\/strong> <p class=\"schema-faq-answer\">Es la plataforma de Google que te permite crear anuncios para promocionar tu empresa o marca.<\/p> <\/div> <\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/bfc3fd2b-016-landing-ldmg-grader_0hj0bp0fp0bp00x000001.png\" alt=\"Campaign Grader\" class=\"wp-image-4802\" width=\"424\" height=\"316\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/bfc3fd2b-016-landing-ldmg-grader_0hj0bp0fp0bp00x000001.png 565w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/bfc3fd2b-016-landing-ldmg-grader_0hj0bp0fp0bp00x000001-150x112.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/bfc3fd2b-016-landing-ldmg-grader_0hj0bp0fp0bp00x000001-300x224.png 300w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/bfc3fd2b-016-landing-ldmg-grader_0hj0bp0fp0bp00x000001-196x146.png 196w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/bfc3fd2b-016-landing-ldmg-grader_0hj0bp0fp0bp00x000001-50x37.png 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/bfc3fd2b-016-landing-ldmg-grader_0hj0bp0fp0bp00x000001-101x75.png 101w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/figure><\/div>\n\n\n\n<p>En la Era Digital intentamos posicionar nuestra marca en todas las plataformas posibles, pero sabemos que el amo y se\u00f1or a la hora de las b\u00fasquedas es Google. Y es que est\u00e1 comprobado que por cada dolar invertido en Campa\u00f1as de Google de manera eficiente, el ROI es el doble en las empresas promedio. Es por esto que hacer un buen trabajo se vuelve imperativo y optimizar campa\u00f1as adwords es primordial en ello.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Lo que no se mide, no se puede mejorar.<\/p><cite> William Thomson Kelvin <\/cite><\/blockquote>\n\n\n\n<p>A\u00fan con los a\u00f1os, esta frase ha sido base de nuestro trabajo y el <a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/performance-marketing\/\">Performance Marketing<\/a> lo plantea de esta forma. Para nosotros los resultados, as\u00ed como la predicci\u00f3n de los mismos es super importante. Por ello, trabajamos y medimos resultados progresivamente, haciendo mejoras durante el proceso.\n\nPorque para obtener los mejores resultados, necesitamos ser capaces de corregir en el camino lo que no est\u00e1 funcionando, y esto es posible cuando medimos lo que hacemos. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">LDM un paso adelante en la Innovaci\u00f3n<\/h3>\n\n\n\n<p>En Latam Digital Marketing somos la Agencia #1 de Marketing Digital de Performance en Latam y Google Partner Premium de la regi\u00f3n. Por lo que el <a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/machine-learning\/\">Machine Learning<\/a>, la Inteligencia Artificial y la tecnolog\u00eda son pilares de nuestro trabajo. Y decidimos crear esta herramienta para para optimizar campa\u00f1as y ayudar tanto a marcas como empresas a diagnosticar los puntos a mejorar de tus <a href=\"https:\/\/try.latamdigitalmarketing.com\/campaign-grader\/\">Campa\u00f1as de Google Adwords.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> \u00bfQu\u00e9 es el Campaign Grader? <\/h3>\n\n\n\n<p>Nuestra nueva plataforma para optimizar campa\u00f1as adwords, te genera un reporte con recomendaciones sobre el performance de tus campa\u00f1as. Con el que podr\u00e1s detectar oportunidades y deficiencias que a simple vista no conseguir\u00edas normalmente. Todo esto con la finalidad de que al hacer esas mejoras, tus resultados sean cada vez m\u00e1s positivos.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPor qu\u00e9 usar LDM Campaign Grader?<\/h3>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">\u00a1Analizar el performance de tus Campa\u00f1as de Google Adwords nunca hab\u00eda sigo tan f\u00e1cil! Estos son alguno de los beneficios que consigues al utilizar nuestra plataforma:<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1575319911239\"><strong class=\"schema-how-to-step-name\">Obtienes tu reporte gratis<\/strong> <p class=\"schema-how-to-step-text\">Cumpliendo con mejores pr\u00e1cticas, inviertes tu presupuesto eficientemente.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1575319929222\"><strong class=\"schema-how-to-step-name\">Optimiza tu tiempo<\/strong> <p class=\"schema-how-to-step-text\">Recibiendo en segundos los indicadores clave de tus campa\u00f1as.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1575319943273\"><strong class=\"schema-how-to-step-name\">Alcanza tus metas de negocio<\/strong> <p class=\"schema-how-to-step-text\">Mejorando tus campa\u00f1a en base a las recomendaciones del reporte<\/p> <\/li><\/ol><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/LDM-Campagin-Grader-1024x358.png\" alt=\"optimizar google ads\" class=\"wp-image-4797\" width=\"768\" height=\"269\" srcset=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/LDM-Campagin-Grader-1024x358.png 1024w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/LDM-Campagin-Grader-150x53.png 150w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/LDM-Campagin-Grader-300x105.png 300w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/LDM-Campagin-Grader-768x269.png 768w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/LDM-Campagin-Grader-260x91.png 260w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/LDM-Campagin-Grader-50x18.png 50w, https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/12\/LDM-Campagin-Grader.png 1080w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Eval\u00faa tus Campa\u00f1as de Google Adwords totalmente gratis <\/h3>\n\n\n\n<p>Como parte de prueba de nuestro software para optimizar campa\u00f1as, queremos ofrecer a todas las personas y empresas la posibilidad de analizar sus campa\u00f1as de adwords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> \u00bfEst\u00e1s preparado para comenzar a maximizar tus ingresos?  <\/h3>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/try.latamdigitalmarketing.com\/campaign-grader\/\"> Haz click aqu\u00ed <\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Si quieres conocer m\u00e1s del mundo de Inteligencia Artificial y Machine Learning, conoce a la agencia #1 de&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.latamdigitalmarketing.com\/\" target=\"_blank\">Marketing Digital de Performance<\/a>&nbsp;de la regi\u00f3n. <\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;4756&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;18&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (18 votos)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Campaign Grader: Herramienta para optimizar campa\u00f1as de adwords&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (18 votos)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Adwords tambi\u00e9n conocido como Google Ads, se ha convertido en la herramienta de millones de empresa para darse a conocer en la Era Digital. Es por esto que saber ejecutar de forma correcta tus campa\u00f1as de Google Adwords es sumamente importante. Y con nosotros, podr\u00e1s optimizar campa\u00f1as de adwords utilizando nuestro Campaign Grader. Las &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/optimizar-campanas-adwords\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abCampaign Grader: Herramienta para optimizar campa\u00f1as de adwords\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4663,329,2],"tags":[302,1497,398,414,30,136,1041],"class_list":["post-4756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ldm-agencia-marketing-digital","category-marketing-automation","category-marketing-digital","tag-costa-rica","tag-google-adwords","tag-guatemala","tag-machine-learning","tag-mexico","tag-panama","tag-performance-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/optimizar-campanas-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-02T14:32:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-11T18:09:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/11\/Blog_LDM_Grader.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"1063\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alberto Alvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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