{"id":4546,"date":"2019-09-17T23:34:26","date_gmt":"2019-09-17T23:34:26","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?p=4546"},"modified":"2019-09-19T22:29:15","modified_gmt":"2019-09-19T22:29:15","slug":"omni-channel-marketing-software","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/omni-channel-marketing-software\/","title":{"rendered":"Omni Channel Marketing Software | Measuring the offline world for your digital campaign is possible"},"content":{"rendered":"\n

When it comes to campaign investments, it is necessary to get the most out of every dollar you invest. And if you work with a multichannel strategy, it is important to know your results on all platforms (radio, digital TV, ads, etc.). That’s when Decidata becomes your best ally, especially if you do Moment Marketing.<\/p>\n\n\n\n

Because even when your strategy is adapted to each medium, it is necessary to be able to measure the efforts in all contexts. With Decidata we are truly able to understand if our omnichannel strategy is working.<\/p>\n\n\n\n

One of the benefits of taking advantage of that \u201cMoment Marketing\u201d is its implementation in programmatic purchases, as well as Digital TV<\/a>. Therefore, our investment in boosts will have the best result if we can measure and optimize.<\/p>\n\n\n\n

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Moment Marketing is the ability to take advantage of an event to generate a real-time interaction with customers on short occasions, which is relevant, related and seems spontaneous.<\/p>William Grobel, Senior Manager, Deloitte Digital. Toolkit 2016; Moment Marketing<\/cite><\/blockquote>\n\n\n\n

Moment Marketing bases its strategy on 3 pillars to get the right message, the right consumer and also the right time to show your product or service. That’s why we must seize the perfect moment to reach the right target.<\/p>\n\n\n\n

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What is Moment Marketing?<\/strong>

It’s a strategy that allows you to connect with the right consumer at the right time. It lets you highlight your brand in the perfect moment.<\/p> <\/div>

What is Programmatic Advertising?<\/strong>

This refers to the automatic purchase of advertising spaces through auctions. Through the programmatic algorithm, the user information and the marketing strategies of the company are combined to offer personalized advertising for each user.<\/p> <\/div>

What is digital TV?<\/strong>

This refers to the set of image and sound transmission and reception technologies through digital signals.<\/p> <\/div>

What is AI Performance?<\/strong>

It is artificial intelligence technology that allows you to obtain performance results in all your marketing campaigns.<\/p> <\/div> <\/div>\n\n\n\n

For this reason, when we need to make programmatic purchases for digital platforms, it is important to use the one that offers you the best tools, and through LDM you can apply it to your strategy.<\/p>\n\n\n\n

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\"Decidata<\/a><\/figure><\/div>\n\n\n\n

Decidata<\/a><\/a> <\/a>is a technology company for media and marketing. It was founded two years ago and it develops technological solutions for brands and marketing agencies that allow the synchronization of television advertising with digital and launch targeted campaigns towards specific segments of the population.<\/p>\n\n\n\n

Television in Mexico is not dead. Rather, it is in the process of digitizing its content and the way in which advertising is purchased.<\/p>

\"\"<\/figure>Jean Mathieu Grappe – Co-founder of Decidata<\/cite><\/div><\/blockquote>


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The origin of the data that Decidata uses to power Artificial Intelligence algorithms comes from servers that collect through an antenna all the signals of IP television, satellite, and open television. They also gather the information through devices that pay-TV operators provide to their users to offer their services. As a result, they know exactly what each user is seeing at every moment of the day.<\/p>\n\n\n\n

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Get Performance Results through Moment Marketing with Decidata tv<\/h3>\n\n\n\n

Thanks to Performance AI, its Moment Marketing platform based on Artificial Intelligence achieves guaranteed performance results while maintaining scope and budget objectives.<\/p>\n\n\n\n