{"id":451,"date":"2015-11-24T10:24:37","date_gmt":"2015-11-24T16:24:37","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=451"},"modified":"2025-04-08T14:05:54","modified_gmt":"2025-04-08T14:05:54","slug":"behavioral-marketing","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/behavioral-marketing\/","title":{"rendered":"Behavioral Marketing \u00abComunica con miles de una manera r\u00e1pida y sencilla\u00bb"},"content":{"rendered":"

Supongamos que quieres comunicarte con tu audiencia…<\/h1>\n

De manera personalizada para cada usuario, quieres transmitir este mensaje a cientos, miles o incluso millones de usuarios y escuchas de una herramienta tan eficiente y de bajo coste adquisitivo. \u00bfSuena incre\u00edble no?<\/p>\n

Pues si esto te suena, el Behavioral Marketing es lo que est\u00e1s buscando, comencemos.<\/p>\n

\u00bfQu\u00e9 es Behavioral Marketing?<\/h2>\n

De manera muy sencilla el Behavioral Marketing trata de \u201clos intereses de los usuarios\u201d + \u201cla automatizaci\u00f3n de la mercadotecnia\u201d<\/em>, esto nos da como resultado un panorama mucho m\u00e1s amplio y detallado para transmitir nuestro mensaje y dise\u00f1arlo de acuerdo al usuario. El Behavioral Marketing es la segmentaci\u00f3n de usuarios de acuerdo a su comportamiento e intereses en relaci\u00f3n con su interacci\u00f3n en los Sitios Web, el contenido que visita y sus b\u00fasquedas recientes.<\/p>\n

La necesidad de esta herramienta se refleja en que:<\/p>\n

\u201clos intereses de los usuarios\u201d – \u201cla automatizaci\u00f3n de la mercadotecnia\u201d =<\/em><\/strong> una gran cantidad de data que no puede ser procesada y no permite que el mensaje llegue en tiempo y forma al destinatario.<\/p>\n

\u00a0\u201cla automatizaci\u00f3n de la mercadotecnia\u201d – \u201clos intereses de los usuarios\u201d = <\/em><\/strong>mensajes ineficaces que representan un gasto importante para la campa\u00f1a.<\/p>\n

Esta informaci\u00f3n se logra recolectar gracias a los alcances que la tecnolog\u00eda nos facilita y se logra por medio de data de clicks, permanencia en sitios e informaci\u00f3n proporcionada por la IP. Recordemos que en el mundo de la informaci\u00f3n todos los perfiles que analizamos son solo eso, direcciones IP que cumplen con un comportamiento y nunca un perfil personal.<\/p>\n

\"\"Los Beneficios del Behavioral Marketing son extensos y validados por a\u00f1os a trav\u00e9s de estudios cient\u00edficos, el contar con informaci\u00f3n sobre el comportamiento de perfiles nos permite realizar un mensaje que penetre hasta lo m\u00e1s profundo de la audiencia, para las empresas y mercadologos vale m\u00e1s un primer tiro certero que cientos al aire, los costos de esta herramienta pueden ser elevados a simple vista, muchas veces se debe a que la recolecci\u00f3n de data puede tardar de 15 a 90 d\u00edas y mientras m\u00e1s data tengamos m\u00e1s precisa ser\u00e1 su implementaci\u00f3n.<\/p>\n

Un sencillo ejemplo de la efectividad del Behavioral Marketing en nuestras campa\u00f1as de Mercadeo, es el de los Publicistas que env\u00edan sus publicaciones sectores espec\u00edficos que se encuentren interesados sobre su mensaje.<\/p>\n

Los alcances que las Tecnolog\u00edas de la Informaci\u00f3n nos brinda son \u00fanicos y su uso generalizado, si quieres llegar a la audiencia correcta y vender m\u00e1s \u2013 Hablemos de tu estrategia DIGITAL \u2013LDM<\/a><\/p>\n\n\n

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Supongamos que quieres comunicarte con tu audiencia… De manera personalizada para cada usuario, quieres transmitir este mensaje a cientos, miles o incluso millones de usuarios y escuchas de una herramienta tan eficiente y de bajo coste adquisitivo. \u00bfSuena incre\u00edble no? Pues si esto te suena, el Behavioral Marketing es lo que est\u00e1s buscando, comencemos. \u00bfQu\u00e9 … <\/p>\n

Continuar leyendo \u00abBehavioral Marketing \u00abComunica con miles de una manera r\u00e1pida y sencilla\u00bb\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,2],"tags":[154,58,66,148,110,138],"class_list":["post-451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-digital","tag-behavioral-marketing","tag-comercio-electronico","tag-e-commerce","tag-email-marketing","tag-estrategia-de-marketing","tag-social-marketing"],"yoast_head":"\nBehavioral Marketing "Comunica con miles \u00a8<\/title>\n<meta name=\"description\" content=\"Comunica con miles de manera personal con tus usuario, transmite a miles o incluso millones de manera m\u00e1s econ\u00f3mica con Behavioral Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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