{"id":440,"date":"2015-11-23T12:03:56","date_gmt":"2015-11-23T18:03:56","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=440"},"modified":"2025-04-08T14:08:03","modified_gmt":"2025-04-08T14:08:03","slug":"social-marketing","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/social-marketing\/","title":{"rendered":"Social Marketing \u00abas\u00ed te salvan la vida las empresas que les importas\u00bb"},"content":{"rendered":"

Dentro de las estrategias de Marketing de las grandes empresas encontramos un sinf\u00edn de herramientas<\/h1>\n

y canales de comunicaci\u00f3n muy variados, desde Redes Sociales, Content Marketing<\/a>, Inbound Marketing, Remarketing, E-Commerce, Branding, en fin demasiadas herramientas.<\/p>\n

Pero qu\u00e9 pasa con el Social Marketing, \u00bfDe qu\u00e9 trata esta herramienta? \u00bfEs realmente necesario este concepto dentro de nuestro glosario?,\u00a0 el Social Marketing\u00a0es una de las primeras herramientas de mercadeo identificada y catalogada por los profesionales, y que con el tiempo ha tomado fuerza al igual que la voz de los usuarios, el Social Marketing\u00a0puede ser definido como \u201cla aplicaci\u00f3n de t\u00e9cnicas de marketing para el dise\u00f1o de programas para influir en el comportamiento voluntario de la audiencia objetivo en orden de mejorar su bienestar personal y el de su sociedad\u201d.<\/p>\n

Una vez que tenemos claro que es el Social Marketing\u00a0y para que nos sirve, \u00bfte has preguntado c\u00f3mo es que las grandes empresas y si es que t\u00fa puedes aplicarlo en tus clientes?, pues Honda Estados Unidos es el ejemplo m\u00e1s reciente de como las empresas globales usan los medios digitales para conectar no solo con sus clientes, si no, para velar por ellos.<\/p>\n

Como parte de su estrategia de Social Marketing, la empresa tiene la tarea de localizar y contactar a cerca de 6.3 millones de usuarios de veh\u00edculos Honda y Accura, debido a la necesidad de sustituir las bolsas de aire de sus veh\u00edculos que son potencialmente mortales para los usuarios.<\/h3>\n

\"\"\u00a0La tarea no es f\u00e1cil, pero Honda de ha dado a la tarea de usar el canal de comunicaci\u00f3n de Facebook para atender las solicitudes de sus usuarios y sobre todo para crear contenidos mediante su p\u00e1gina de Facebook en ingl\u00e9s y en espa\u00f1ol para tener contacto con los propietarios. La empresa trabaja dentro y fuera de la plataforma para atender a los propietarios y sobre todo transmitir su inter\u00e9s por su seguridad.<\/p>\n

Los alcances que las Tecnolog\u00edas de la Informaci\u00f3n nos brinda son \u00fanicos y su uso generalizado, si quieres llegar a la audiencia correcta y vender m\u00e1s \u2013 Hablemos de tu estrategia DIGITAL \u2013LDM<\/a><\/p>\n\n\n

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Social Marketing, la estrategia que las empresas globales usan para salvar vidas puede ser tambi\u00e9n la catapulta para tu estrategia de Marketing Digital.<\/p>\n","protected":false},"author":1,"featured_media":449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,2,38],"tags":[110,56,48,134,138],"class_list":["post-440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-digital","category-social-media-marketing","tag-estrategia-de-marketing","tag-facebook-marketing","tag-inbound-marketing","tag-marketing-de-contenidos","tag-social-marketing"],"yoast_head":"\nSocial Marketing "as\u00ed te salvan la vida las empresas que les importas" | LDM\u00ae Latam Digital Marketing<\/title>\n<meta name=\"description\" content=\"Social Marketing, la estrategia que las grandes empresas usan para salvar vidas puede ser tambi\u00e9n 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