{"id":4065,"date":"2020-02-21T12:50:27","date_gmt":"2020-02-21T12:50:27","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?p=4065"},"modified":"2020-02-24T21:24:34","modified_gmt":"2020-02-24T21:24:34","slug":"digital-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/digital-marketing-automation\/","title":{"rendered":"What is Digital Marketing Automation?"},"content":{"rendered":"

Have you ever heard about Digital Marketing Automation<\/strong>? Surely it seems a distant term and you probably don’t need to know, but if you are a fan of the Inbound<\/a> methodology, you are most likely to use this tool day after day, to carry out multiple successful marketing campaigns, and generate the desired sales.<\/p>\n

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74% of companies that use Digital Marketing Automation confess that this powerful tool helps them optimize time.<\/h1>\n<\/blockquote>\n

How does Digital Marketing Automation start?<\/h2>\n

Digital Marketing Automation starts from the moment when we attract traffic, until we generate the desired conversions with the new leads that we capture through the Internet and other media and channels.<\/p>\n

The potential of this tool is that once this \u201cmachine\u201d is configured, there is no need for human intervention during the conversion process, because all emails, notifications and actions, are automatically executed with automation software.<\/p>\n

This way, we can also focus our efforts on attracting new customers that will feed the \u201cmachine<\/a>\u201d.<\/p>\n

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Why should we bet on Digital Marketing Automation?<\/h2>\n

Digital Marketing Automation saves us a lot of time, but above all, it allows us to do more customized marketing and, therefore, more effective.<\/p>\n

According to Adestra<\/a>, 74% of companies that use Digital Marketing Automation for their strategies and campaigns, confess that the main advantage of this powerful tool is the ability to optimize time.<\/p>\n

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The use of Digital Marketing Automation makes the processes that otherwise would have been done manually, are much more efficient and controlled over time, and also be able to perform some cascading processes that would be impossible to perform manually.<\/p>\n<\/blockquote>\n

This means that using specific software, you can perform all actions that your company contemplates within the set of sales in a systematic way, improving the processes and effectiveness of each activity.<\/p>\n

Advantages of Digital Marketing Automation<\/h2>\n

We have 5 important advantages that will provide you with the quality and security you need to run your Inbound<\/a> Campaigns successfully.<\/p>\n