{"id":4059,"date":"2019-02-19T00:06:18","date_gmt":"2019-02-19T00:06:18","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/blog\/?p=4059"},"modified":"2019-07-31T00:10:12","modified_gmt":"2019-07-31T00:10:12","slug":"growth-hacking","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/en\/growth-hacking\/","title":{"rendered":"What is Growth Hacking? | Here’s what you need to know"},"content":{"rendered":"

Few resources, a lot of analysis, creativity and above all, the priority of growth and making a brand a trend… Welcome to Growth Hacking!<\/p>\n

This is a term that we constantly hear, but we don’t have a clear definition of what is being done and\/or the person who executes this work, so we leave it to the expertise of Neil Patel:<\/p>\n

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A Growth Hacker<\/a> is not a marketer’s replacement, nor is it better than him. A Growth Hacker is the person whose growth is north.<\/p>\n<\/blockquote>\n

However, Growth Hacking seeks, with the minimum possible expense and effort, to increase the volume of users, the income or impact of the company quickly and notoriously. And most importantly, this discipline focuses on \u00abcreativity\u00bb being the pillar of the strategy.<\/p>\n

So, you should always keep in mind what is the cost of getting users. It cannot be anyone and we cannot be invasive. We always have to put the user in the center and meet their needs.<\/p>\n

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Now that we have explained what Growth Hacking is, we would like to tell you what a specialist in this technique is like.<\/p>\n

Growth Hacker Profile<\/h2>\n

The Growth Hacker is an analytical person, who observes everything around him. That is the key to understanding whether the strategy works or not, being aware of the metrics and the key objective to achieve success, knowing when to execute things.<\/p>\n

Creativity is the key to a Growth Hacker, since we talk about new formulas that make communities grow. Therefore, a brand’s target market, if everyone does the same, causes the growth field to become limited.<\/p>\n

It is also multidisciplinary; You should know everything a little and the more the better. You have to be curious and keep up to date with the online and offline world, investigate all sectors to capture new and better ideas.<\/p>\n

Tools for Growth Hacking<\/h2>\n

Finally, we share with you some tools that also apply to other digital marketing techniques but also work to apply them in strategies for Growth Hacking.<\/p>\n

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  1. Creativity (which although is not a tool as such, is an essential pillar). If you make a viral content, your project will secure a large number of users. But this is not always easy, and apart from obtaining visits, it is important to monetize them.<\/li>\n
  2. Adroll: It is based on the technique of remarketing to increase customers exponentially. According to the authors of this web application, you can get $ 10 profit for every dollar invested. How does it work? A campaign with images and texts is created and Adroll enlists you in the advertising of Facebook, Google, Yahoo, etc., so that when a client visits our page but does not buy, our advertising will automatically appear in the following portals where you navigate.<\/li>\n
  3. Optimizely: This is a tool that will allow us to test the different combinations of colors, buttons, shapes, positions, etc. of all the elements of our website. This tool is widely used among Growth Hacker and online marketing professionals in general, to do the A\/B tests and see with which web format is achieved a higher conversion rate.<\/li>\n<\/ol>\n
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    This is why, after knowing the profile and the tools you need to enter the world of growth, we now show you two clear examples where it has worked.<\/p>\n

    Growth Hacking Examples<\/h3>\n