{"id":335,"date":"2015-11-11T11:00:08","date_gmt":"2015-11-11T17:00:08","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=335"},"modified":"2015-11-11T11:00:08","modified_gmt":"2015-11-11T17:00:08","slug":"key-performance-indicators","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/key-performance-indicators\/","title":{"rendered":"Key Performance Indicators y el contenido en social media"},"content":{"rendered":"

Key Performance Indicators<\/em> o KPI son esas medidas que van a reflejar el desempe\u00f1o o progreso de una marca en sus plataformas online, es com\u00fanmente traducido al espa\u00f1ol como \u201cIndicador Clave de desempe\u00f1o\u201d Con el los gestores en cada una de las plataformas tendr\u00e1n una manera m\u00e1s eficaz de hacer el seguimiento de los aspectos cr\u00edticos dentro de su responsabilidad, adem\u00e1s de tener un dato conciso para demostrar a otras partes de la empresa la progresi\u00f3n de la actividad del negocio en el mundo online.<\/p>\n

Existen algunos puntos claves en los que nos tenemos que enfocar a la hora de medir el rendimiento a trav\u00e9s de los Key Performance Indicators<\/em>\u00a0<\/em>y estos nos ayudar\u00e1n a responder la pregunta \u00bfc\u00f3mo se fijan KPIs en \u00e1reas de dif\u00edcil cuantificaci\u00f3n como la gesti\u00f3n de contenidos o las actividades de social media<\/a>?<\/p>\n

Los Key Performance Indicators m\u00e1s importantes, el efecto<\/em>.<\/h2>\n

Muchas compa\u00f1\u00edas se obsesionan en la cantidad de seguidores que tienen en su red social, sin saber muy bien la finalidad de estos, pero hasta qu\u00e9 punto este Key Performance Indicators<\/em>\u00a0refleja que el buen desempe\u00f1o de una empresa en sus comunicaciones online y su estrategia final.<\/p>\n

El ruido en las redes sociales no debe ser el fin \u00faltimo de la comunicaci\u00f3n, sino el efecto de estas comunicaciones sobre nuestro target determinado y objetivo.<\/p>\n

Es momento de ser SMART.<\/h2>\n

Este es un nem\u00f3nico utilizado en el universo de los negocios para definir objetivos y pueden ser de gran ayuda para establecer los Key Performance Indicators<\/em>\u00a0<\/em>de nuestra marca. SMART hace referencia cinco caracter\u00edsticas de medici\u00f3n que a la vez forman de manera \u201cinteligente\u201d la palabra.<\/p>\n

S<\/strong>: Espec\u00edfico (Specific)<\/p>\n

M:<\/strong> Medible<\/p>\n

A:<\/strong> Alcanzable<\/p>\n

R<\/strong>: Relevante<\/p>\n

T:<\/strong> escalado en el Tiempo<\/p>\n

As\u00ed que nuestros KPI o Key Performance Indicators<\/em>\u00a0deben tener en cada uno de sus casos, aspectos espec\u00edficos de la marca, que sean medibles, tengan objetivos alcanzables y relevantes y est\u00e9n estructurados en una cantidad de tiempo entendible.<\/p>\n

Ya sabes c\u00f3mo medir que tu marca o negocio est\u00e1 llegando a donde siempre has querido llegar.<\/p>\n

Si quieres llegar a la audiencia correcta y vender m\u00e1s \u2013 Hablemos de tu estrategia DIGITAL \u2013LDM<\/a><\/p>\n

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Key Performance Indicators o KPI son esas medidas que van a reflejar el desempe\u00f1o o progreso de una marca en sus plataformas online, es com\u00fanmente traducido al espa\u00f1ol como \u201cIndicador Clave de desempe\u00f1o\u201d Con el los gestores en cada una de las plataformas tendr\u00e1n una manera m\u00e1s eficaz de hacer el seguimiento de los aspectos … <\/p>\n

Continuar leyendo \u00abKey Performance Indicators y el contenido en social media\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[36,92,94,96,98,54,40,100],"class_list":["post-335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-facebook","tag-instagram","tag-key-perfomance-indicator","tag-kpi","tag-linkedin","tag-redessociales","tag-socialmedia","tag-twitter"],"yoast_head":"\nKey Perfomance Indicators - Latam Digital Marketing<\/title>\n<meta name=\"description\" content=\"Mide tus contenidos en las redes sociales de manera adecuada diferenciando los Key Performance Indicators de cada una y llegando al p\u00fablico que deseas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/key-performance-indicators\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Perfomance Indicators - 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