{"id":272,"date":"2019-03-06T11:20:38","date_gmt":"2019-03-06T11:20:38","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=272"},"modified":"2019-07-31T00:19:33","modified_gmt":"2019-07-31T00:19:33","slug":"que-es-dropshipping","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/que-es-dropshipping\/","title":{"rendered":"\u00bfQu\u00e9 es Dropshipping?"},"content":{"rendered":"

No todas las empresas tienen la posibilidad de producir y distribuir, as\u00ed como existen empresas que solo necesitan el producto para comercializarlo, sin tener que comprar en grandes cantidades su stock. E<\/span>s entonces cuando entramos en el mundo del Dropshipping.<\/span><\/p>\n

Por ello, nace la estrategia de e-commerce<\/a>\u00a0enfocada en crear la distribuci\u00f3n de productos o servicios, donde se obtienen del proveedor (a un precio base) y una vez se cierra la venta, se solicita que el mismo haga el env\u00edo.<\/p>\n

\n

Dropshipping<\/span> es un modelo de negocio que permite vender productos de terceras personas a tus propios clientes a trav\u00e9s de internet y mediante tu plataforma e-commerce. <\/span><\/p>\n<\/blockquote>\n

Dropshipping<\/span> es una popular manera de vender en l\u00ednea, que como ya lo mencionamos, no necesita una tienda f\u00edsica, ni un almac\u00e9n con producto.<\/span><\/p>\n

\"que<\/p>\n

Cuando una tienda vende un producto, lo compra a una tercera persona y \u00e9sta lo env\u00eda directamente al cliente. Es decir que con este m\u00e9todo, el due\u00f1o de la tienda online nunca ve el producto, sencillamente aparece como intermediario entre el producto y el cliente.<\/p>\n

\u00bfSuena bien, no?<\/p>\n

Tambi\u00e9n supone una ventaja para quienes buscan crear un e-commerce f\u00e1cilmente y no tengan los recursos necesarios para afrontar la inversi\u00f3n en mercanc\u00eda y gastos de almacenaje.<\/p>\n

Lo importante del dropshipping radica en encontrar un nicho y ofrecerles un producto atractivo para ese mercado. Y a\u00fan cuando ya tiene varios a\u00f1os en el mercado, existen muchas posibilidad de incursionar en este tipo de negocio.<\/p>\n

Ventajas del <\/span>Dropshipping<\/span> como modelo de negocio online<\/span><\/h3>\n
    \n
  1. Financieramente el riesgo es menor al e-commerce tradicional. <\/span><\/li>\n
  2. Tu inversi\u00f3n se limita a una buena plataforma online. Una estrategia de comunicaci\u00f3n para <\/span>difundir tu marca<\/span><\/a> y las ventajas de comprar en tu tienda.<\/span><\/li>\n
  3. Se minimizan las responsabilidades, lo que te permite adaptar con mayor agilidad a los imperativos del comercio online.<\/li>\n
  4. Poder dedicar mayores recursos para desarrollar una estrategia de ventas efectiva.<\/li>\n
  5. Tu principal tarea es vender. Por tanto, tendr\u00e1s m\u00e1s posibilidades de llevar a cabo acciones creativas.
    \nPodr\u00e1s marcar la diferencia con tus competidores e invertir tiempo diario en analizar tu web, tus acciones de marketing online o c\u00f3mo captar leads, o establecer alianzas comerciales.<\/li>\n<\/ol>\n

    Desventajas del <\/span>Dropshipping<\/span><\/h3>\n
      \n
    1. Los m\u00e1rgenes de ganancia son bajos, y<\/span>a que el <\/span>Dropshipping<\/span> es muy competitivo y al ser econ\u00f3mico el precio del producto es baj\u00edsimo.<\/span><\/li>\n
    2. Hacer un inventario ser\u00e1 algo complicado, ya que al no tener un stock real, \u00e9ste cambiar\u00e1 constantemente, por lo que hay que estar atentos para que, de alguna manera, puedas tener un m\u00e9todo de sincronizaci\u00f3n con tus proveedores.<\/li>\n
    3. Los env\u00edos se vuelven complejos, ya que como recordar\u00e1s, t\u00fa eres un intermediario y tu proveedor o proveedores son los que enviar\u00e1n el producto, por lo que tus costos de env\u00edo ser\u00e1n mayores.<\/li>\n<\/ol>\n

      El\u00a0dropshipping no es perfecto, ni una forma libre de estr\u00e9s para construir un negocio exitoso, pero s\u00ed permite la creaci\u00f3n de empresas que se dediquen a atender las necesidades de otras empresas en sus canales de distribuci\u00f3n.<\/p>\n

      Bien, ahora que ya sabes que es <\/span>Dropshipping<\/span>, sus ventajas y desventajas \u00bfqu\u00e9 te parece? \u00bfLo usar\u00edas?<\/span><\/p>\n

      Conoce m\u00e1s sobre e-commerce en nuestro blog<\/a>.<\/p>\n

      Y si tu empresa o emprendimiento est\u00e1 lista para llevar sus ideas al siguiente nivel\u2026 \u00a1Hablemos de la pr\u00f3xima estrategia digital<\/a>!<\/p>\n\n\n

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      \n Rate this post<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

      No todas las empresas tienen la posibilidad de producir y distribuir, as\u00ed como existen empresas que solo necesitan el producto para comercializarlo, sin tener que comprar en grandes cantidades su stock. Es entonces cuando entramos en el mundo del Dropshipping. Por ello, nace la estrategia de e-commerce\u00a0enfocada en crear la distribuci\u00f3n de productos o servicios, … <\/p>\n

      Continuar leyendo \u00ab\u00bfQu\u00e9 es Dropshipping?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,2],"tags":[58,60,66],"class_list":["post-272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-digital","tag-comercio-electronico","tag-dropshipping","tag-e-commerce"],"yoast_head":"\n\u00bfQu\u00e9 es Dropshipping? - Latam Digital Marketing<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es Dropshipping? 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