{"id":1578,"date":"2019-01-10T05:27:50","date_gmt":"2019-01-10T05:27:50","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/inbound-marketing\/?p=1578"},"modified":"2023-04-11T18:10:56","modified_gmt":"2023-04-11T18:10:56","slug":"marketing-360","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/marketing-360\/","title":{"rendered":"Lo que necesitas saber sobre una estrategia de Marketing 360"},"content":{"rendered":"<p>Cuando se habla de Marketing 360, por lo general se trata de definir un plan de marketing con presencia tanto en el plano digital como en el tradicional.<\/p>\n<p>El n\u00famero 360 es a la vez amplio y potente, y no hay ning\u00fan ejemplo definitivo que distinga lo que realmente es una campa\u00f1a 360. M\u00e1s bien, su significado puede ser muy amplio.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong style=\"font-size: 14pt;\">Para que realmente se trate de una campa\u00f1a<\/strong> de<strong style=\"font-size: 14pt;\"> marketing 360 deber\u00eda abarcar todo, desde ATL, hasta digital y social, e inclusive expandirse a nuevos medios que vayan apareciendo en el ecosistema.<\/strong><\/p>\n<\/blockquote>\n<p>El marketing\u00a0360 cubre todo el ciclo, desde el descubrimiento hasta la compra y la repetici\u00f3n del cliente. El cliente debe recibir la comunicaci\u00f3n sin importar d\u00f3nde se encuentre, por lo que hay que pensar en guiarlo durante todo el viaje.<\/p>\n<p>Hoy en d\u00eda, la mayor\u00eda de las decisiones de compra comienzan online.<\/p>\n<p>As\u00ed que cuando tu marca aparece frente a los ojos de potenciales clientes, las posibilidades de que logres conversiones reales est\u00e1n a tu favor.\u00a0Muchos estudios indican que el comercio electr\u00f3nico se duplicar\u00e1 y crecer\u00e1.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Comercio\u00a0<\/strong><b>Electr\u00f3nico<\/b><\/span><\/p>\n<p>Actualmente, el comercio electr\u00f3nico ha experimentado un fuerte crecimiento a nivel global, tanto en volumen de usuarios como de sitios comerciales. Sin duda alguna, la inversi\u00f3n en publicidad ha contribuido a su acelerado desarrollo de una manera exponencial. Hoy es la manera f\u00e1cil y r\u00e1pida de hacer negocios sin necesidad de grandes inversiones, desde la comodidad de tu hogar u oficina, pues solo se requiere un computador y acceso a Internet.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1593 size-full\" src=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2017\/03\/MARKETING-1.jpg\" alt=\"Marketing 360\" width=\"1024\" height=\"768\" \/><\/p>\n<p>Hace algunos d\u00edas, estuvimos presentes en el <a href=\"https:\/\/unbounce.com\/es\/agencia-digital\/negocio-estrategias-tendencias-agencias-digitales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Agency Day<\/a>, una jornada dedicada a las agencias digitales, en la que unimos esfuerzos junto a Unbounce y Hubspot para llevar a cabo una conferencia sobre los elementos clave para implementar estrategias de Marketing Digital 360. Sobre este punto, <a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/bio\/rafael-strauss\/\">Rafael Strauss<\/a>, presidente de <a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-partner-summit\/\">Latam Digital Marketing<\/a>\u00a0 expuso junto a\u00a0Pablo Penad\u00e9s<strong>,\u00a0<\/strong>Manager de Marketing de Unbounce en Espa\u00f1ol.<\/p>\n<h3>En la sesi\u00f3n que preparamos junto a Pablo, partimos de 5 hechos fundamentales:<\/h3>\n<ul>\n<li>#1: El mundo es digital<\/li>\n<li>#2: Todo lo digital se mueve por software<\/li>\n<li>#3: No podemos controlar el entorno<\/li>\n<li>#4: No podemos controlar al cliente ni al consumidor<\/li>\n<li>#5: Queremos ser diferentes<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u00bfNo tuviste tiempo de verla? Ac\u00e1 te traemos la grabaci\u00f3n completa.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=AUN4qh5LYRk&#038;feature=share\">https:\/\/www.youtube.com\/watch?v=AUN4qh5LYRk&amp;feature=share<\/a><\/p>\n<p>\u00bfEst\u00e1s por delante de la curva? \u00bfTu estrategia est\u00e1 bien integrada? \u00bfEst\u00e1s seguro de lo que est\u00e1s tratando de comunicar al mundo y c\u00f3mo lo vas a hacer? \u00bfQuieres m\u00e1s y mejores clientes?<\/p>\n<p>Ya sabes qu\u00e9 hacer. \u00a1<a href=\"https:\/\/www.latamdigitalmarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hablemos de la pr\u00f3xima estrategia digital<\/a>!<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1578&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4\\\/5 - (1 voto)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Lo que necesitas saber sobre una estrategia de Marketing 360&quot;,&quot;width&quot;:&quot;113.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 113.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4\/5 - (1 voto)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cuando se habla de Marketing 360, por lo general se trata de definir un plan de marketing con presencia tanto en el plano digital como en el tradicional. El n\u00famero 360 es a la vez amplio y potente, y no hay ning\u00fan ejemplo definitivo que distinga lo que realmente es una campa\u00f1a 360. M\u00e1s bien, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/marketing-360\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abLo que necesitas saber sobre una estrategia de Marketing 360\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[321,4663,2],"tags":[232,110,48,260,50,220,224,136,262],"class_list":["post-1578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-ldm-agencia-marketing-digital","category-marketing-digital","tag-agencia-de-marketing-digital","tag-estrategia-de-marketing","tag-inbound-marketing","tag-marketing-360","tag-marketing-digital","tag-marketing-digital-panama","tag-marketing-panama","tag-panama","tag-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing 360, lo que necesitas saber<\/title>\n<meta name=\"description\" content=\"El marketing 360 cubre todo el ciclo, desde el descubrimiento hasta la compra y la repetici\u00f3n del cliente. El cliente debe ser guiado durante todo el viaje.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/marketing-360\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing 360, lo que necesitas saber\" \/>\n<meta property=\"og:description\" content=\"El marketing 360 cubre todo el ciclo, desde el descubrimiento hasta la compra y la repetici\u00f3n del cliente. El cliente debe ser guiado durante todo el viaje.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/marketing-360\/\" \/>\n<meta property=\"og:site_name\" content=\"LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-10T05:27:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-11T18:10:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/01\/LDM-Newlook-Post2018-1-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alberto Alvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:site\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Alvarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/marketing-360\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/marketing-360\/\"},\"author\":{\"name\":\"Alberto Alvarez\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e\"},\"headline\":\"Lo que necesitas saber sobre una estrategia de Marketing 360\",\"datePublished\":\"2019-01-10T05:27:50+00:00\",\"dateModified\":\"2023-04-11T18:10:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/marketing-360\/\"},\"wordCount\":459,\"publisher\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/marketing-360\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/01\/LDM-Newlook-Post2018-1-2.png\",\"keywords\":[\"Agencia de marketing digital\",\"Estrategia de Marketing\",\"Inbound marketing\",\"marketing 360\",\"Marketing Digital\",\"Marketing Digital Panam\u00e1\",\"Marketing Panam\u00e1\",\"Panama\",\"ppc\"],\"articleSection\":[\"Branding\",\"LDM\",\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/marketing-360\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/marketing-360\/\",\"name\":\"Marketing 360, lo que necesitas saber\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/marketing-360\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/marketing-360\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2019\/01\/LDM-Newlook-Post2018-1-2.png\",\"datePublished\":\"2019-01-10T05:27:50+00:00\",\"dateModified\":\"2023-04-11T18:10:56+00:00\",\"description\":\"El marketing 360 cubre todo el ciclo, desde el descubrimiento hasta la compra y la repetici\u00f3n del cliente. 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