{"id":1198,"date":"2016-05-18T12:40:12","date_gmt":"2016-05-18T17:40:12","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/inbound-marketing\/?p=1198"},"modified":"2016-05-18T12:40:12","modified_gmt":"2016-05-18T17:40:12","slug":"kickstarter","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/kickstarter\/","title":{"rendered":"Kickstarter y su transici\u00f3n a red social"},"content":{"rendered":"

Como te hab\u00edamos comentado con anterioridad, Kickstarter es una de las plataformas en Internet que ha cambiado la forma no s\u00f3lo en c\u00f3mo se hace negocios y publicidad, sino que ha impulsado el crecimiento y desarrollo de startups y proyectos que, de otra forma, no habr\u00edan visto la luz. En d\u00edas recientes, Kickstarter decidi\u00f3 convertirse en una red social, para agregar una nueva capa de interactividad al proceso de patrocinio o pre compra de proyectos, como se le quiera ver, ya que el factor social puede jugar un papel importante a la hora de toma de decisiones, como hemos visto en procesos de neuromarketing<\/a>, por ejemplo.<\/p>\n

Kickstarter, \u00bfamigos ayudando amigos?<\/span><\/h1>\n

A partir de esta semana, la funci\u00f3n de seguir amigos, de una lista tomada de las personas en Facebook al ligar tu perfil a Kickstarter, entr\u00f3 en vigor para todo aqu\u00e9l que quisiera mantenerla encendida. Por medio de esto, no s\u00f3lo se pueden conocer cu\u00e1ntos proyectos se han financiado, sino cu\u00e1les. M\u00e1s all\u00e1 de las recomendaciones P2P que se hacen entre pl\u00e1ticas, esta funcionalidad de Kickstarter permite a\u00f1adir, al proceso de toma de decisiones, el factor emocional y de recomendaci\u00f3n indirecta. Si un amigo, cuyos gustos conoces y en cuyo criterio conf\u00edas, est\u00e1 apoyando un proyecto que te llamaba la atenci\u00f3n, pero ten\u00edas dudas al respecto, entonces esas dudas se ver\u00e1n disipadas. Lo interesante es que Kickstarter guarda la discreci\u00f3n suficiente como para no relevar el monto pagado en cada proyecto.<\/p>\n

\"kickstarter\"
Kickstarter ha marcado una revoluci\u00f3n en la forma de financiar proyectos por Internet.<\/figcaption><\/figure>\n

 <\/p>\n

Lo verdaderamente relevante, m\u00e1s all\u00e1 de la influencia en el proceso de, llam\u00e9mosle, compra, es el hecho de que el mismo Kickstarter se denomina as\u00ed mismo como una red social. De esta forma, una red social, como sabemos, es un mercado fruct\u00edfero para el marketing digital. No s\u00f3lo los propios proyectos son susceptibles a ser promocionados, sino que la presencia de marcas y de pautas de ciertos proyectos que cuenten con el capital inicial suficiente puede aparecer como recomendaciones a los usuarios. Una red social es, entonces, un terreno f\u00e9rtil para la publicidad, y sobre todo Kickstarter, ya que no s\u00f3lo sabes las preferencias de los consumidores, sino son personas con dinero en mano que tienen la firme intenci\u00f3n de \u201ccomprar\u201d. Entonces, ya con la intenci\u00f3n, lo \u00fanico que hace falta es direcci\u00f3n, y ah\u00ed es donde la publicidad tiene una puerta abierta para ganar audiencia.<\/p>\n

Esta, y otras tendencias referentes a novedades en redes sociales, las podr\u00e1s tratar en Marketing Tredns 2016,<\/a> evento que viene pronto.<\/p>\n

Las redes sociales<\/a> cambian d\u00eda a d\u00eda, no te pierdas de nada, sigue conectado a nuestro blog.<\/h3>\n

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Como te hab\u00edamos comentado con anterioridad, Kickstarter es una de las plataformas en Internet que ha cambiado la forma no s\u00f3lo en c\u00f3mo se hace negocios y publicidad, sino que ha impulsado el crecimiento y desarrollo de startups y proyectos que, de otra forma, no habr\u00edan visto la luz. En d\u00edas recientes, Kickstarter decidi\u00f3 convertirse … <\/p>\n

Continuar leyendo \u00abKickstarter y su transici\u00f3n a red social\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[110,36,200,170,166,136,54,138,40,178],"class_list":["post-1198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-estrategia-de-marketing","tag-facebook","tag-kickstarter","tag-marketing-millennials","tag-noticias-marketing-digital","tag-panama","tag-redessociales","tag-social-marketing","tag-socialmedia","tag-startup"],"yoast_head":"\nKickstarter y su transici\u00f3n a red social<\/title>\n<meta name=\"description\" content=\"La conocida plataforma de crowdfunding, Kickstarter, ha dado el siguiente paso y. ahora, se convirti\u00f3 en red social. \u00bfQu\u00e9 implica esto y c\u00f3mo aprovecharlo?\" \/>\n<meta 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