{"id":1013,"date":"2016-03-29T12:52:47","date_gmt":"2016-03-29T18:52:47","guid":{"rendered":"https:\/\/www.latamdigitalmarketing.com\/?p=1013"},"modified":"2016-03-29T12:52:47","modified_gmt":"2016-03-29T18:52:47","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/","title":{"rendered":"\u00bfQu\u00e9 es y c\u00f3mo funciona Google Tag Manager?"},"content":{"rendered":"

Advertisers, medios, analistas, clientes, agencias, programadores, todos desean tener siempre acceso directo e inmediato a la informaci\u00f3n de performance de tu sitio. Como todos sabemos, con grandes equipos provenientes de distintas oficinas o con la administraci\u00f3n de varios clientes sobre una marca, se vuelve complicado el uso de c\u00f3digos de seguimientos de Google. Es por eso que te presentamos Google Tag Manager, una de las herramientas m\u00e1s \u00fatiles en marketing digital.<\/span><\/p>\n

Una campa\u00f1a eficiente usa Google Tag Manager, \u00a1no pierdas tiempo!<\/b><\/span><\/h1>\n

Primero, \u00bfqu\u00e9 es Google Tag Manager? Es un sencillo \u2013<\/span>y, cuando decimos sencillo, lo es<\/span><\/i>– administrador de etiquetas que nos permite ejecutar, crear y administrar elementos dentro de nuestro sitio.<\/span><\/p>\n

Las ventajas son muchas, pero, sobre todo, el poder a\u00f1adir o actualizar etiquetas personalizadas o existentes, para analizar el tr\u00e1fico sin la necesidad de modificar el c\u00f3digo dentro del sitio web es algo muy importante. Con esto, reducimos la cantidad de errores y, sobre todo, se reducen los recursos y tiempo que destinamos a desarrollo web.<\/span><\/p>\n

Ya sea desde tu dispositivo m\u00f3vil o equipo de escritorio, Google Tag Manager cuenta con una sencilla interfaz para realizar los movimientos que necesites en el momento preciso. Esperemos que, muy pronto, Google lance a los usuarios la aplicaci\u00f3n para dispositivos m\u00f3viles que te permita trabajar desde la comodidad de tu cama \u2013<\/span>no te preocupes, sabemos que t\u00fa no eres as\u00ed<\/span><\/i>-.<\/span><\/p>\n

Valor agregado dentro de la configuraci\u00f3n de aplicaciones m\u00f3viles. Cuando requerimos dar seguimiento a una acci\u00f3n dentro de una aplicaci\u00f3n m\u00f3vil, se requiere construir nuevos archivos binarios; con Tag Manager, se pueden modificar los valores de medici\u00f3n sin tantas vueltas y de manera f\u00e1cil y sencilla.<\/span><\/p>\n

\u201cEtiqueta: fragmento de c\u00f3digo JavaScript que env\u00eda informaci\u00f3n a un sistema externo \u2013Google en este caso- \u201c<\/span><\/h2>\n

Los 4 beneficios con los que Google Tag Manager enamora:<\/span><\/p>\n

Agilidad<\/i><\/b>: reduce la dependencia y los recursos t\u00e9cnicos para administrar una etiqueta, lo que confiere mayor agilidad para los usuarios de una marca.<\/span><\/p>\n

Performance<\/i><\/b>: reduce el tiempo de carga\/respuesta de una p\u00e1gina y el tiempo de activaci\u00f3n de una etiqueta <\/span>\u2013influye fuertemente en <\/span><\/i>tu estrategia de SEO<\/span><\/i><\/a>-. <\/span><\/i><\/p>\n

Costos<\/i><\/b>: con la habilidad de duplicar etiquetas y usar menos recursos, influyen fuertemente en la situaci\u00f3n financiera.<\/span><\/p>\n

Control de Informaci\u00f3n<\/i><\/b>: el control de la informaci\u00f3n que se genera a trav\u00e9s de un solo c\u00f3digo de rastreo evita fugas de informaci\u00f3n a terceros, la habilidad de administrar y respetar los avisos de privacidad en una sola acci\u00f3n. \u00a0<\/span><\/p>\n

Si quieres estar al d\u00eda con todas las herramientas de optimizaci\u00f3n para tu estrategia digital, ac\u00e9rcate a LDM<\/a>.<\/h3>\n\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n Rate this post<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Advertisers, medios, analistas, clientes, agencias, programadores, todos desean tener siempre acceso directo e inmediato a la informaci\u00f3n de performance de tu sitio. Como todos sabemos, con grandes equipos provenientes de distintas oficinas o con la administraci\u00f3n de varios clientes sobre una marca, se vuelve complicado el uso de c\u00f3digos de seguimientos de Google. Es por … <\/p>\n

Continuar leyendo \u00ab\u00bfQu\u00e9 es y c\u00f3mo funciona Google Tag Manager?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[126,110,72,50],"class_list":["post-1013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-atraccion-de-trafico","tag-estrategia-de-marketing","tag-google","tag-marketing-digital"],"yoast_head":"\n\u00bfQu\u00e9 es y c\u00f3mo funciona Google Tag Manager?<\/title>\n<meta name=\"description\" content=\"Google siempre ha puesto a nuestro alcance una gran variedad de herramientas de an\u00e1lisis y optimizaci\u00f3n; Google Tag Manager es una de ellas. Con\u00f3cela.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es y c\u00f3mo funciona Google Tag Manager?\" \/>\n<meta property=\"og:description\" content=\"Google siempre ha puesto a nuestro alcance una gran variedad de herramientas de an\u00e1lisis y optimizaci\u00f3n; Google Tag Manager es una de ellas. Con\u00f3cela.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"LDM\u00ae Latam Digital Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-29T18:52:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/ldm_blog_martes29-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Alberto Alvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:site\" content=\"@AgenciaLDM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Alvarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/\"},\"author\":{\"name\":\"Alberto Alvarez\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e\"},\"headline\":\"\u00bfQu\u00e9 es y c\u00f3mo funciona Google Tag Manager?\",\"datePublished\":\"2016-03-29T18:52:47+00:00\",\"dateModified\":\"2016-03-29T18:52:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/\"},\"wordCount\":467,\"publisher\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/ldm_blog_martes29-1.gif\",\"keywords\":[\"Atracci\u00f3n de tr\u00e1fico\",\"Estrategia de Marketing\",\"Google\",\"Marketing Digital\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/\",\"name\":\"\u00bfQu\u00e9 es y c\u00f3mo funciona Google Tag Manager?\",\"isPartOf\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/ldm_blog_martes29-1.gif\",\"datePublished\":\"2016-03-29T18:52:47+00:00\",\"dateModified\":\"2016-03-29T18:52:47+00:00\",\"description\":\"Google siempre ha puesto a nuestro alcance una gran variedad de herramientas de an\u00e1lisis y optimizaci\u00f3n; Google Tag Manager es una de ellas. Con\u00f3cela.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#primaryimage\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/ldm_blog_martes29-1.gif\",\"contentUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/ldm_blog_martes29-1.gif\",\"width\":700,\"height\":350,\"caption\":\"google tag manager\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es y c\u00f3mo funciona Google Tag Manager?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#website\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/\",\"name\":\"LDM\u00ae Latam Digital Marketing\",\"description\":\"Forward Thinking Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization\",\"name\":\"Latam Digital Marketing\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg\",\"contentUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg\",\"width\":811,\"height\":811,\"caption\":\"Latam Digital Marketing\"},\"image\":{\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Latamdigitalmarketing\",\"https:\/\/x.com\/AgenciaLDM\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e\",\"name\":\"Alberto Alvarez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg\",\"contentUrl\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg\",\"caption\":\"Alberto Alvarez\"},\"description\":\"Luego de trabajar casi una d\u00e9cada en mercadeo en Procter & Gamble, Alberto envisiona el poder del cambio de la era digital y decide enfocarse en desarrollar el mundo del emprendimiento en Latinoam\u00e9rica. En 2012 funda su primer start-up, gogetit.com.pa, cambiando la forma de interactuar con bienes ra\u00edces en la regi\u00f3n. Alberto, sirvi\u00f3 como VP de Mercadeo de Agora Technologies en Silicon Valley, compa\u00f1\u00eda financiada por Guy Kawasaki & Nolan Bushnell y desarroll\u00f3 el concepto global de Startup Icon. Hoy, Alberto es el CEO del holding de compa\u00f1\u00edas que conforman Latam Digital Marketing, Gogetit y sus subsidiarias en Latinoam\u00e9rica.\",\"sameAs\":[\"https:\/\/www.facebook.com\/Latamdigitalmarketing\/\",\"http:\/\/linkedin.com\/in\/albertoalvarezm\",\"https:\/\/x.com\/AgenciaLDM\"],\"url\":\"https:\/\/www.latamdigitalmarketing.com\/blog\/bio\/alberto-alvarez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es y c\u00f3mo funciona Google Tag Manager?","description":"Google siempre ha puesto a nuestro alcance una gran variedad de herramientas de an\u00e1lisis y optimizaci\u00f3n; Google Tag Manager es una de ellas. Con\u00f3cela.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es y c\u00f3mo funciona Google Tag Manager?","og_description":"Google siempre ha puesto a nuestro alcance una gran variedad de herramientas de an\u00e1lisis y optimizaci\u00f3n; Google Tag Manager es una de ellas. Con\u00f3cela.","og_url":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/","og_site_name":"LDM\u00ae Latam Digital Marketing","article_publisher":"https:\/\/www.facebook.com\/Latamdigitalmarketing","article_author":"https:\/\/www.facebook.com\/Latamdigitalmarketing\/","article_published_time":"2016-03-29T18:52:47+00:00","og_image":[{"width":700,"height":350,"url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/ldm_blog_martes29-1.gif","type":"image\/gif"}],"author":"Alberto Alvarez","twitter_card":"summary_large_image","twitter_creator":"@AgenciaLDM","twitter_site":"@AgenciaLDM","twitter_misc":{"Escrito por":"Alberto Alvarez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#article","isPartOf":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/"},"author":{"name":"Alberto Alvarez","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e"},"headline":"\u00bfQu\u00e9 es y c\u00f3mo funciona Google Tag Manager?","datePublished":"2016-03-29T18:52:47+00:00","dateModified":"2016-03-29T18:52:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/"},"wordCount":467,"publisher":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/ldm_blog_martes29-1.gif","keywords":["Atracci\u00f3n de tr\u00e1fico","Estrategia de Marketing","Google","Marketing Digital"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/","name":"\u00bfQu\u00e9 es y c\u00f3mo funciona Google Tag Manager?","isPartOf":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#primaryimage"},"image":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/ldm_blog_martes29-1.gif","datePublished":"2016-03-29T18:52:47+00:00","dateModified":"2016-03-29T18:52:47+00:00","description":"Google siempre ha puesto a nuestro alcance una gran variedad de herramientas de an\u00e1lisis y optimizaci\u00f3n; Google Tag Manager es una de ellas. Con\u00f3cela.","breadcrumb":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#primaryimage","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/ldm_blog_martes29-1.gif","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2016\/03\/ldm_blog_martes29-1.gif","width":700,"height":350,"caption":"google tag manager"},{"@type":"BreadcrumbList","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/google-tag-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.latamdigitalmarketing.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es y c\u00f3mo funciona Google Tag Manager?"}]},{"@type":"WebSite","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#website","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/","name":"LDM\u00ae Latam Digital Marketing","description":"Forward Thinking Marketing","publisher":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.latamdigitalmarketing.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#organization","name":"Latam Digital Marketing","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/profile-picture.jpg","width":811,"height":811,"caption":"Latam Digital Marketing"},"image":{"@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Latamdigitalmarketing","https:\/\/x.com\/AgenciaLDM"]},{"@type":"Person","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/e3ff719871c6dac0411a0af17149bd4e","name":"Alberto Alvarez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.latamdigitalmarketing.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg","contentUrl":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-content\/uploads\/2018\/08\/albertoSmall.jpg","caption":"Alberto Alvarez"},"description":"Luego de trabajar casi una d\u00e9cada en mercadeo en Procter & Gamble, Alberto envisiona el poder del cambio de la era digital y decide enfocarse en desarrollar el mundo del emprendimiento en Latinoam\u00e9rica. En 2012 funda su primer start-up, gogetit.com.pa, cambiando la forma de interactuar con bienes ra\u00edces en la regi\u00f3n. Alberto, sirvi\u00f3 como VP de Mercadeo de Agora Technologies en Silicon Valley, compa\u00f1\u00eda financiada por Guy Kawasaki & Nolan Bushnell y desarroll\u00f3 el concepto global de Startup Icon. Hoy, Alberto es el CEO del holding de compa\u00f1\u00edas que conforman Latam Digital Marketing, Gogetit y sus subsidiarias en Latinoam\u00e9rica.","sameAs":["https:\/\/www.facebook.com\/Latamdigitalmarketing\/","http:\/\/linkedin.com\/in\/albertoalvarezm","https:\/\/x.com\/AgenciaLDM"],"url":"https:\/\/www.latamdigitalmarketing.com\/blog\/bio\/alberto-alvarez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=1013"}],"version-history":[{"count":0,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/media\/1017"}],"wp:attachment":[{"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=1013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=1013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.latamdigitalmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=1013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}